b2b-marketing-playbook Β· diff

git:20260618.ff8c0b8 to git:20260706.63abb98

25 added, 0 removed. Audit A to A.

---
name: b2b-marketing-playbook
description: |
Complete B2B marketing pipeline combining LinkedIn content, cold email sequences, and webinar funnels. Designed for SaaS founders doing $0–$1M ARR who need predictable lead generation. By @WeiYipei.
source: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/b2b-marketing-playbook
tags:
- b2b-marketing
- lead-generation
- cold-email
- linkedin
- b2b-saas
- saas-marketing
- saas
- startup
- revenue-growth
- abm
- claude-code
- ai-agent-skill
- webinar-funnel
- pipeline
- latest
---
## πŸ“¦ Install
```bash
clawhub install b2b-marketing-playbook
```
**What you get after installing:**
- LinkedIn content cadence + DM-to-demo conversion sequences
- Cold email templates with personalization formulas and follow-up timing
- ABM targeting framework with pipeline velocity and CAC benchmarks
---
# B2B Marketing Playbook β€” LinkedIn + Cold Email + Webinar Pipeline
> 🌍 **Language / 语言**: [δΈ­ζ–‡](#δΈ­ζ–‡η‰ˆ) | [English](references/en/README.md) | [ζ—₯本θͺž](references/ja/README.md) | [ν•œκ΅­μ–΄](references/ko/README.md)
Three proven channels woven into one repeatable pipeline for B2B SaaS.
- **LinkedIn engine**: Content cadence, engagement pods, and DM-to-demo flow
- **Cold email sequences**: Subject lines, personalization, and follow-up timing
- **Webinar funnel**: Topic selection, promotion, and post-webinar nurture
- **ABM layer**: Account-based targeting for enterprise deals
- **Metrics dashboard**: Pipeline velocity, SQL rate, and CAC benchmarks
+ ## Enterprise Deal Mechanics (added 2026)
+
+ Marketing gets the meeting; these rules get the money. Distilled from a multi-agent OSS commercialization retrospective:
+
+ **Cash structure**
+ - Stage private-deployment payments **3:4:3** (or 4:4:2): tranche one when the first features go live, two at full deployment, the final slice after 3–6 months of operations.
+ - **30% due the day the contract is signed** β€” no exceptions. Write a **0.5%-per-day late penalty** into the contract text itself.
+ - Retain leverage: keep 1–2 features running on infrastructure you control until the final invoice clears. Disclose this before signature and codify it in the terms.
+ - Chase overdue balances at the top of the customer's org chart, not with your day-to-day contact; if your champion stalls, one or two escalations to the CEO are fair game.
+
+ **Scope defense**
+ - Split the customer's raw wishlist (SOR) from the signed commitment (SOW carrying acceptance criteria, delivery milestones, and change clauses). The SOW is signed alongside the contract, same day.
+ - Every modification flows through a change-control step: written request β†’ both project managers price the impact on cost and schedule β†’ signed amendment. Verbal enthusiasm on calls binds nobody β€” paper or it didn't happen.
+ - Name the acceptance sign-off person in the contract; keep records of every meeting and decision.
+
+ **Negotiation posture**
+ - They ask for 50 features and you could build 40: commit to 10, then "stretch" to 15 as a favor. Generosity you planned is leverage; generosity they extracted is lost margin.
+ - Price unwanted work high instead of declining it β€” the quote does the refusing.
+ - Only two requests genuinely justify on-prem: data privacy and internal permission-system integration; everything else belongs on SaaS. SaaS customization β†’ sell a license. SSO-style integrations β†’ open your API plus standard docs and let the customer build.
+
+ **Revenue arithmetic**
+ - $1M ARR = nine ~$100K enterprise accounts (typical split: $30–50K standard service + $30K implementation + $20K training) **or** five hundred $200/yr subscriptions. Run each leg as its own closed loop.
+ - Partner economics: referral resellers earn 10–20%; silver tier (>$100K/yr sold) 15%; gold (>$300K) 20%. Vet any partner with three questions β€” what they carried before, where their customers come from, reseller vs service partner.
+ - Content ratio that closes: 80% "how we made customers successful," 20% about yourself. Decks open with the buyer's pain, then the fix.
+
## Related Gingiris Skills
- Full version: https://clawhub.ai/skill/gingiris-b2b-growth
- All skills: https://clawhub.ai/user/gingiris
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)