ads-attribution git:20260711.c346837A

Immutable. This exact content never changes and is served at /api/v1/blob/05e9436f4b3c4f02.

---
name: ads-attribution
description: "Audit cross-platform attribution, conversion definitions, reporting windows, GA4, AdServices and AdAttributionKit, MMPs, browser and server events, offline conversions, and platform reconciliation. Use for attribution audit, attribution models, conversion windows, GA4 attribution, MMP review, AppsFlyer, Adjust, Branch, Singular, cross-device attribution, or cross-platform conversion discrepancies."
---

# Attribution Audit

1. Read the main `ads` contract and normalized account snapshots.
2. Declare the business conversion, value, data window, timezone, currency, and
   decision the attribution analysis must support.
3. Inventory every browser, server, platform, analytics, MMP, offline, and app
   attribution source with its identity, counting, deduplication, and privacy rules.
4. Reconcile comparable events and explain differences caused by eligibility,
   view-through rules, consent, modeled data, conversion lag, thresholds, or scope.
5. Separate measurement quality from platform-reported performance.
6. Return findings, contradictions, confidence, missing evidence, and a measurement
   improvement plan through the common JSON contract.

Do not assume one platform is ground truth, add incompatible reports together, or
recommend an attribution model without the operator's decision context.