backlink-strategy · diff
git:20260723.de898c0 to git:20260906.85504a9
40 added, 10 removed. Audit A to A.
---
name: backlink-strategy
- description: Identify realistic link opportunities — partners, guest posts, directories, digital PR, and linkable assets. Use to build authority for a domain.
+ description: Identify realistic link opportunities - partners, guest posts, directories, digital PR, and linkable assets. Use to build authority for a domain.
metadata: {"navin":{"emoji":"🔗","category":"seo"}}
---
# Backlink Strategy
- ## Overview
+ Links follow value. Plan assets worth linking to, then a realistic outreach list - no link farms, no PBNs.
- Links follow value. Plan assets worth linking to, then a realistic outreach list — no link farms, no PBNs.
+ ## When to use
+ - Authority building for a domain or money page
+ - After competitor gap analysis shows link disparity
+ - Launch of a linkable asset (study, tool, data)
+
+ ## When not to use
+
+ - Requests to buy links, PBNs, or automated spam
+ - Pure on-page fixes with no outreach need
+
## Opportunity types (by effort)
| Type | Effort | Examples |
|------|--------|----------|
| Existing relationships | Low | clients, partners, suppliers, associations |
| Directories / profiles | Low | industry directories, chambers, local listings |
- | Unlinked mentions | Low | brand mentions found via search — ask for the link |
+ | Unlinked mentions | Low | brand mentions via search - ask for the link |
| Guest posts | Medium | niche blogs, industry media |
| Digital PR / data | High | original studies, benchmarks, free tools |
## Workflow
- 1. Inventory current links context: search `"domain.com" -site:domain.com` for existing mentions.
- 2. Mine competitors' sources (`competitor-seo-analysis`).
- 3. Propose 1–2 linkable assets (stat page, calculator, industry report).
- 4. Build a target list with contact angle for each (why *they* would link).
- 5. Draft outreach with `cold-email-writer` tone rules — personalized, short, value-first.
+ 1. Inventory mentions: `web_search` `"domain" -site:domain` for existing coverage.
+ 2. Mine competitor sources (`competitor-seo-analysis` / `seo-data-provider` if available).
+ 3. Propose 1-2 linkable assets (stat page, calculator, industry report) with owner + timeline.
+ 4. Build a target list with a contact angle per row (why *they* would link).
+ 5. Draft outreach with `cold-email-writer` tone - personalized, short, value-first.
+ 6. Include internal linking plan for money pages (anchors, mesh between clusters).
+ 7. Save `seo/backlink-plan-<date>.md`.
## Deliverable
```markdown
- | Target site | Type | Contact angle | Asset to pitch | Priority |
+ ## Link strategy - <domain>
+
+ ### Linkable assets
+ | Asset | Why it earns links | Owner | ETA |
+
+ ### Targets
+ | Target site | Type | Contact angle | Asset to pitch | Priority | Source URL |
+
+ ### Internal mesh
+ | From | To | Anchor | Why |
+
+ ### Outreach templates
+ ...
```
## Rules
- Never propose buying links or automated spam.
- Anchor text diversity: mostly brand/natural, few exact-match.
- Track wins in `seo-monitoring`.
+ - Without backlink API data, qualify targets qualitatively and say so.
+
+ ## Anti-patterns
+
+ - 200-directory spam lists
+ - Exact-match anchor schemes
+ - Promising "DR+20 in 30 days"