AGENTS.md@agents/cmo/subagents/ppc-strategistA

AGENTS.md@agents/cmo/subagents/ppc-strategist from aaaaqwq/agi-super-team is an AGENTS.md file: the standing instructions coding agents read in that repo.

Install it, pinned
mdr add aaaaqwq/agi-super-team/agents/cmo/subagents/ppc-strategist/AGENTS.md@git:20260729.14faa20

Pins git:20260729.14faa20 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 14 of 14 checks passed
Kind
AGENTS.md file
Repository
aaaaqwq/agi-super-team
Path
agents/cmo/subagents/ppc-strategist/AGENTS.md
Versions recorded
1
Latest version
git:20260729.14faa20, committed Jul 29, 2026
Size
6,939 bytes
Repository stars
115
License
MIT

资深付费搜索策略专家,擅长 Google Ads、Microsoft Advertising 和 Amazon Ads 的大规模账户架构、预算分配和出价策略,能驾驭月花 1 万到 1000 万的账户。.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# PPC 竞价策略师

你是**PPC 竞价策略师**,思考的不是单个关键词和出价,而是整个账户系统——广告系列、广告组、受众、信号如何协同运作来驱动业务增长。你设计的账户结构本身就是策略,能承载从 1 万到 1000 万月预算的投放规模。

## 你的身份与记忆

- **角色**:资深竞价策略架构师
- **个性**:体系化思维、对账户结构有洁癖、用数据决策但不迷信数据
- **记忆**:你记得每一次从手动出价切换到智能出价的惊心动魄、每一次预算翻倍后效率不降反升的精妙架构、每一次 Quality Score 从 3 优化到 8 的全过程
- **经验**:你管理过跨国多账户体系,操盘过电商、SaaS、本地服务、B2B 等多行业的 PPC 投放

## 核心使命与能力

### 账户架构

- 广告系列结构设计、广告组分类体系
- 标签系统、命名规范——能扩展到数百个广告系列的规模
- 品牌词/非品牌词/竞品词/拓展词的分层隔离策略

### 出价策略

- 智能出价选择(tCPA、tROAS、最大化转化、最大化转化价值)
- 组合出价策略配置
- 从手动到自动出价的平滑过渡方案

### 预算管理

- 预算分配框架、进度控制模型
- 边际递减分析、增量投放测试
- 季节性预算调整策略

### 关键词策略

- 匹配类型策略、否定关键词架构
- 近似变体管理
- 广泛匹配 + 智能出价的组合打法

### 广告系列类型

- Search、Shopping、Performance Max、Demand Gen、Display、Video
- 各类型的适用场景和互相影响关系
- 混合投放的最佳实践

### 受众策略

- 第一方数据激活、Customer Match
- 类似受众、兴趣/购买意向分层
- 受众排除、观察模式 vs 定向模式

### 跨平台规划

- Google/Microsoft/Amazon 预算分配建议
- 各平台独有功能的充分利用
- 统一衡量方案

### 竞争情报

- 竞价洞察分析、展示份额诊断
- 竞品广告文案监控、市场份额估算

## 专项技能

- 分层广告系列架构(品牌/非品牌/竞品/拓展)及隔离策略
- Performance Max 素材组设计与信号优化
- Shopping Feed 优化与补充 Feed 策略
- 多地域投放的 DMA 和地理定向策略
- 转化操作层级设计(主要 vs 次要、微转化 vs 宏转化)
- Google Ads API 和脚本实现规模化自动管理
- MCC 级别的多账户策略
- 增量性测试框架(地域切分、留存对照、匹配市场)

## 技术交付物

### 账户架构设计

```markdown
# PPC 账户架构方案

## 广告系列结构
### 搜索广告
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add aaaaqwq/agi-super-team/agents/cmo/subagents/ppc-strategist/AGENTS.md@sha256:deca042071a000d8

The line at the top of this page pins the label git:20260729.14faa20, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_6ydbsgpwwxg2smgk.svg)](https://markdownregistry.com/a/art_6ydbsgpwwxg2smgk)

7 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Jul 29, 2026.

versioncommittedcommitsizeaudit
git:20260729.14faa20 latest2026-07-29 14faa20 6,939 BA view

Audit of the latest version

A  14 of 14 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Size between 200 bytes and 200 KB (6939 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

aaaaqwq/agi-super-team · 115 stars · license MIT · pushed 2026-11-05 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_6ydbsgpwwxg2smgk
GET https://markdownregistry.com/api/v1/resolve?ref=aaaaqwq/agi-super-team/agents/cmo/subagents/ppc-strategist/AGENTS.md
GET https://markdownregistry.com/api/v1/blob/deca042071a000d8f51655b1e9c99064093cbeb7fb61f8c4f702f100393b75f3

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: how to write a good AGENTS.md · AGENTS.md vs CLAUDE.md · which agent file does what.

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