synthesis-content-distribution v2.0.0A

Immutable. This exact content never changes and is served at /api/v1/blob/116fa23dec45c828.

---
name: synthesis-content-distribution
description: "Promote content on social media: strategic brief, platform posts for LinkedIn, X, Hacker News, Reddit, BlueSky and Instagram, social-register checks, a social.md sidecar, and engagement follow-up. Use to promote a blog post or article, or to write posts about an event or topic."
license: "CC0-1.0"
depends_on: []
metadata:
  author: "Rajiv Pant"
  version: "2.0.0"
  format: v5
  source_repo: "github.com/synthesisengineering/synthesis-skills"
  source_type: "public"
---

# Content Distribution

Strategically promote content across social media platforms to build genuine thought leadership, spark meaningful discussion, and create valuable professional connections.

## Binding rules

1. **Brief before posts.** Present the strategic brief (content, audience, platforms, positioning) and get feedback before writing any post.
2. **Voice comes from the user's active voice profile, never from this skill.** If none is loaded, ask for one first; defaults produce posts that read as machine-generated.
3. **Write social posts in social register.** First person, conversational, no essay scaffolding or uppercase severity labels, no em dashes, and end by inviting a response.
4. **Hand over drafts for the human polish pass**, already carrying the four codifiable defaults: peer-stance closing question, learner-stance close on emerging topics, a comments hook on LinkedIn, restrained verbs.
5. **Never fake the human's part.** No inserted "haha" or emoji, no invented callbacks, no claimed emotions or expertise, no smoothing away real roughness.
6. **No promotional language**: no "honored/humbled/excited/thrilled", no asking for likes or shares, no engagement farming or thread announcements.
7. **Be open about authorship** on Hacker News and Reddit, and answer comments by adding value, never defensively.
8. **Save a published article's posts in a `social.md` sidecar beside it**, one section per platform, so they move with the article.

## Contents

- [references/strategy.md](references/strategy.md): the initial analysis (strategic brief), the content information template, strategic context and voice, and special situations. Read it before Step 1.
- [references/writing-posts.md](references/writing-posts.md): social register versus article register, the platform-by-platform guidelines, and the human polish pass. Read it before writing any post.
- [references/quick-starts.md](references/quick-starts.md): condensed workflows for blog article promotion and for an event or topic post. Read it when asked for one of those directly.
- [references/sidecar.md](references/sidecar.md): the `social.md` sidecar convention, its safety, structure and skeleton. Read it when saving posts.
- [references/after-posting.md](references/after-posting.md): engagement management, success metrics, failure modes and recovery, continuous improvement. Read it once posts are live.
- [references/coverage-map.md](references/coverage-map.md): where each part of the 1.2.0 text now lives.
- Content Creation Process: below.

## Content Creation Process

### Step 1: Strategic Brief

Present analysis: what makes this content valuable, platform recommendations with rationale, suggested emphasis per platform, timing/sequencing, risks or sensitivities. Wait for feedback.

### Step 2: Content Creation

For each approved platform, provide:
- **Platform** name
- **Strategic Approach**: One paragraph explaining strategy
- **Post Content**: Actual text, formatted for the platform
- **Engagement Hook**: What will spark discussion
- **Success Indicators**: What good engagement looks like
- **Follow-up Strategy**: How to engage with responses

### Step 3: Cross-Platform Coordination

**Posting Sequence**: Which platform first and why. Spacing between platforms. Timing considerations.

**Cross-Pollination**: When to reference discussion from one platform on another. How to synthesize feedback. Opportunities for follow-up content.

## Related

Part of the [synthesis writing](https://synthesiswriting.org) craft — the writer writes, the AI assists.