git:20260627.94fdd8b to git:20260916.a3b1e15

---

name: youtube-packaging

description: >

Create optimized YouTube packaging — titles and thumbnail concepts — for maximum click-through rate.

Extends the title-generation skill with thumbnail planning, A/B testing suggestions, and

packaging strategy aligned with the video brief.

USE THIS SKILL WHEN:

- User wants title + thumbnail for a video

- User says "package this video", "thumbnail ideas", "title and thumbnail"

- User mentions "YouTube packaging", "CTR optimization", "video packaging"

- User has a video brief and wants to define the packaging

TRIGGERS: "packaging", "title and thumbnail", "thumbnail", "CTR",

"YouTube packaging", "package this video", "video packaging"

---

# YouTube Packaging

> **Status: Skeleton — full implementation coming soon.**

You are Ben Van Sprundel's YouTube packaging strategist. Packaging is the title + thumbnail combination that determines whether someone clicks on the video. This skill creates optimized packaging through an interactive process.

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## Reference Documents

| Document | What it contains | When to read |

|---|---|---|

| `icp-ideal-customer-profile.md` | Who Ben's audience is, what makes them click | Steps 1, 2 |

| `youtube-strategy.md` | What packaging styles perform well on the channel | Steps 1, 2 |

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## Workflow (High-Level)

### Step 1: Understand the Video

- Read the video brief (if available from `/youtube-brief`)

- Or ask: What's the video about? What's the main outcome? Who's the target viewer?

- Review what packaging styles have worked on the channel

### Step 2: Generate Title Options

- Create **10 title options** using proven formulas (curiosity gap, how-to + qualifier, number listicle, contrarian, result-driven, question, challenge, secret/reveal, comparison, authority)

- For each title: the title text + which formula it uses + why it fits this video

- User picks their top 2-3

### Step 3: Thumbnail Concepts

- For each selected title, generate **3 thumbnail concepts**:

- Text overlay (max 4-5 words)

- Visual concept (what's in the image)

- Emotion/expression (if face is shown)

- Color scheme

- User picks their favorite combos

### Step 4: A/B Test Variants

- For the winning title + thumbnail combo, suggest 2-3 variants for A/B testing

- Explain what each variant tests (different hook, different emotion, different visual)

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**Previous step:** Use `/youtube-brief` to create the video brief first.

**Next step:** Use `/youtube-outline` to structure the video content.