pr-strategy-workbench git:20260823.fe8c22fA

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name: pr-strategy-workbench
description: 规划和审校有证据支撑的公关策略、客户传播方案、媒体叙事、发布前风险控制、公开文案、新闻稿、声明、问答和声誉行动。适用于公关方案、传播策略、议题与舆情评估、竞品或媒体叙事分析、发布风险预案、发言人口径、公共语境文案审校和新闻稿撰写。正在发生的危机应转交 diagnose-pr-crisis。不得虚构事实、来源、引语、公众反应、法律结论或效果承诺。
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# WEPR PR Strategy Workbench

Turn facts and business objectives into a defensible communication decision and delivery package. Protect long-term trust while making the smallest public intervention that can achieve the objective.

## Route the task

- **Client proposal or communication program:** run the complete workflow and read `references/client-pr-plan.md`.
- **Issue or public-opinion assessment:** run evidence, issue-state, stakeholder, narrative, and action-option steps.
- **Article, competitor, or media narrative analysis:** read `references/narrative-and-public-copy.md` and identify the claim, frame, evidence, beneficiary, omitted context, and business effect.
- **Pre-launch risk review:** build the fact base, stakeholder challenge map, claim register, trigger levels, response materials, and go/no-go conditions.
- **Public copy or press release:** read `references/narrative-and-public-copy.md`; establish source support before drafting.
- **Active incident, product-safety event, regulatory inquiry, or fast-moving backlash:** use `$diagnose-pr-crisis` for command, timeline, response windows, and recovery; use this skill only for supporting strategy or content.

## 1. Establish the decision brief

Record:

1. Business action, communication objective, audience, geography, channel, and timing.
2. Decision required: publish, revise, delay, respond, monitor, investigate, withdraw, or escalate.
3. Confirmed facts, disputed claims, unknowns, and evidence owners.
4. Stakeholders, likely concerns, decision power, and harm exposure.
5. Existing messages, commitments, precedents, approvals, and operational constraints.
6. Required deliverables, approvers, deadline, and distribution boundary.

Ask only for missing information that would change the decision. Otherwise proceed with visible assumptions.

## 2. Create a single fact base

Maintain four categories:

- **Confirmed:** supported by first-party records or attributable authoritative sources.
- **Reported:** attributable but not independently verified.
- **Disputed:** material claims with conflicting evidence.
- **Unknown:** unanswered questions that constrain communication.

For every number, quote, policy, credential, comparison, product claim, and outcome, record source, owner, date, scope, and permitted wording. Do not infer public sentiment from isolated posts. Verify current legal and platform requirements using authoritative sources; flag counsel review instead of giving a legal conclusion.

## 3. Diagnose the communication problem

Choose one primary problem:

- inaccurate or incomplete facts;
- unclear or risky expression;
- an external narrative changing audience interpretation;
- erosion of trust;
- operational conduct that communication cannot repair;
- weak internal ownership or inconsistent decisions.

Separate the communication symptom from the underlying business condition. If the action, product, policy, or proof is not defensible, recommend changing it before changing the words.

## 4. Assess issue state and materiality

Classify the issue:

- **isolated signal:** limited reach and no repeated frame;
- **emerging pattern:** repeated complaints, shared language, or cross-community movement;
- **public issue:** multi-channel attention, credible media/KOL involvement, or established public framing;
- **institutional issue:** regulator, platform, partner, litigation, safety, or major commercial consequence.

Assess factual severity, stakeholder harm, narrative velocity, discoverability, business exposure, and reversibility. State confidence and the conditions that would change the classification.

## 5. Map stakeholders and narratives

For each relevant stakeholder, identify what they know, fear, need, can verify, and may do next. Analyze public or media content through:

- explicit claim and implied conclusion;
- evidence offered and evidence omitted;
- whose interests or legitimacy the frame strengthens;
- timing and distribution pattern;
- effect on customer choice, partner confidence, regulatory context, or future explanation cost.

Do not guess hidden sponsorship, author motive, or coordination without evidence.

## 6. Compare action options

Evaluate five levels:

1. No external action; document and close.
2. Monitor with named triggers and owner.
3. Internal investigation or operational correction.
4. Targeted response through customer service, partners, employees, or specific media.
5. Public response through owned statement, briefing, release, interview, correction, apology, withdrawal, or remediation.

For each option state benefit, amplification risk, commitment created, operational dependency, stakeholder effect, reversibility, and decision deadline. Recommend one primary option and one fallback. Public action must justify the attention it creates.

## 7. Build the message system

Create:

- one decision statement for leadership;
- one public message anchored in verifiable facts;
- three supporting proof points;
- anticipated questions and evidence-backed answers;
- wording that must not be used;
- audience/channel adaptations that preserve the same facts;
- escalation triggers and approval owner.

Statements should acknowledge relevant impact, clarify confirmed action, define current limits, and name the next update when appropriate. Never present plans as completed results or use empathy to substitute for corrective action.

## 8. Produce the deliverable

Use `references/client-pr-plan.md` for proposals and programs. Use `references/narrative-and-public-copy.md` for articles, public copy, releases, and reviews.

Each recommendation must include action, owner, deadline, dependency, evidence, measurement, trigger, and boundary. Distinguish outputs (release, briefing, content) from outcomes (understanding, qualified coverage, reduced uncertainty, restored behavior).

## Complementary WEPR skills

- Active crisis response: `$diagnose-pr-crisis`
- Brand strategy: `$analyze-brand-strategy`
- Marketing strategy: `$wepr-marketing`
- Content production: `$create-marketing-content`
- Digital-growth evidence: `$audit-digital-growth`
- Paid advertising plans, creative, and platform-policy checks: `$wepr-advertising-workbench`
- Account operations: `$launch-content-account`
- Client pricing and scope: `$wepr-pricing`
- PPTX or interactive HTML proposal, launch, briefing, and presentation delivery: `$wepr-presentation-workbench`
- Natural Chinese final revision: `$wepr-human-writing`
- Editorial-quality audit and author-voice preservation: `$wepr-editorial-quality`
- GEOFlow-backed content and publication workflow: `$wepr-geoflow`
- Commercial problem framing and client decision brief: `$wepr-business-workbench`
- Client interviews, approval mapping, questionnaires, and handoffs: `$wepr-client-discovery`
- Public audience language, objections, and market-signal research: `$wepr-market-signal-research`
- Linkable assets, media/resource opportunities, brand mentions, compliant outreach, and authority monitoring: `$wepr-link-authority-workbench`

After facts, response strategy, approvals, and public wording are settled, use `$wepr-human-writing` to improve Chinese fluency without changing the approved meaning or risk controls.

If a communication program will use GEOFlow for enterprise knowledge, content review, sites, manual-publication work orders, or distribution, use `$wepr-geoflow` to verify the deployed capability and define system responsibilities. A work order or distribution record is not proof of platform publication or communication outcome.

## Quality gate

Confirm that facts, reports, disputes, and unknowns remain separate; the business problem is not hidden by wording; a clear main recommendation is given; response intensity matches materiality; claims and quotes are attributable; stakeholder concerns are answered with actions and evidence; monitoring has explicit triggers; distribution and approval boundaries are named; and no outcome, legal position, public reaction, or media placement is fabricated.