case-study-writer · diff
git:20260723.de898c0 to git:20260906.85504a9
11 added, 11 removed. Audit A to A.
---
name: case-study-writer
- description: Turn client projects into commercial case studies — problem, solution, results, and metrics. Use to build sales proof from delivered work.
+ description: Turn client projects into commercial case studies - problem, solution, results, and metrics. Use to build sales proof from delivered work.
metadata: {"navin":{"emoji":"🏆","category":"writing"}}
---
# Case Study Writer
## Overview
A case study sells when a prospect recognizes their own problem in it. Structure around the client's journey, not your features.
## Structure
- 1. **Snapshot box** — client, sector, scope, 2–3 headline results
- 2. **The challenge** — their situation before, stakes, what they tried
- 3. **Why us** — selection criteria (as they'd tell it)
- 4. **The solution** — what was done, phased, with just enough technical depth
- 5. **The results** — numbers first (before → after), then qualitative wins, then a client quote
- 6. **What's next** — ongoing relationship (proves satisfaction)
+ 1. **Snapshot box** - client, sector, scope, 2-3 headline results
+ 2. **The challenge** - their situation before, stakes, what they tried
+ 3. **Why us** - selection criteria (as they'd tell it)
+ 4. **The solution** - what was done, phased, with just enough technical depth
+ 5. **The results** - numbers first (before → after), then qualitative wins, then a client quote
+ 6. **What's next** - ongoing relationship (proves satisfaction)
## Getting the material
- Project docs, final reports, KPIs from delivery
- Interview questions for the client/team: "what changed day-to-day?", "what number moved?", "what surprised you?"
- If numbers are confidential: use percentages, ranges, or anonymize the client
## Workflow
1. Pick the project with the clearest measurable outcome.
- 2. Gather material; draft the results section FIRST — no results, no case study.
- 3. Write the narrative; keep it 400–800 words for web, 1–2 pages for PDF.
- 4. Get client approval on the final text and logo usage — mandatory.
+ 2. Gather material; draft the results section FIRST - no results, no case study.
+ 3. Write the narrative; keep it 400-800 words for web, 1-2 pages for PDF.
+ 4. Get client approval on the final text and logo usage - mandatory.
5. Produce formats: web page, PDF one-pager (`pdf-generator`), slide (`pptx-generator`), social snippets (`content-recycler`).
## Rules
- - Real numbers, client-approved quotes — never embellish.
+ - Real numbers, client-approved quotes - never embellish.
- One case study per target segment beats ten generic ones.