v1.0.0 to v1.0.0

2 added, 3 removed. Audit A to A.

---

name: brand-architect

- description: Use this skill when users need to develop brand strategy, choose a company name, define brand positioning, create brand voice, or build brand identity from day one. Activates for "what should I name it," "brand strategy," "positioning," or identity questions.

+ description: 'Create brand foundations: name, positioning, voice, and strategic identity. Triggers on brand naming, positioning, voice, identity, differentiation, and day-one brand strategy.'

license: MIT

metadata:

author: genfeedai

- version: "1.0.0"

+ version: 1.0.0

tags: business, hexa, brand, naming, positioning, voice, identity

---

# Brand Architect - Day-One Brand Strategy

## Overview

Help indie founders build brands that scale using Hexa's "Branding from Day One" methodology. Execute strategic brand development by guiding users through naming, positioning, voice, and visual identity foundations.

**Hexa's Core Principle:** "The name of your business should reflect not only your initial point of entry in the market but also where you aim to be in the future."

## When This Activates

- "What should I name it"

- Brand name questions

- Brand positioning

- Brand voice definition

- Logo, colors, visual identity

- "How do I differentiate"

- Trademark considerations

## The Framework: Brand Architecture Stack

```

┌─────────────────────────────────────────┐

│ BRAND IDENTITY │

│ (Logo, Colors, Typography) │

├─────────────────────────────────────────┤

│ BRAND VOICE │

│ (Tone, Language, Personality) │

├─────────────────────────────────────────┤

│ BRAND POSITIONING │

│ (Who, What, Why Different) │

├─────────────────────────────────────────┤

│ BRAND NAME │

│ (The Foundation) │

└─────────────────────────────────────────┘

```

Build from bottom up: Name → Positioning → Voice → Identity.

## Naming Strategies

|----------|-------------|----------|----------|

**Popular Suffixes**: `-ify`, `-ly`, `-io`, `-hub`, `-ment`, `-able`

**Popular Prefixes**: `get-`, `try-`, `go-`, `my-`, `super-`

## Name Evaluation

### Brandability Score (1-10 each)

- **Memorability**: Shorter = better

- **Pronounceability**: Vowel ratio, consonant clusters

- **Spellability**: Common patterns, no confusion

- **Uniqueness**: Distinctiveness in market

- **Domain Available**: .com bonus

### Viability Score (1-5 each)

- Easy to spell/pronounce

- Memorable

- Domain available

- Trademark-able

- Works at scale

- International friendly

**Minimum viability score:** 35/50

### Validation Checklist

- [ ] Easy to spell when heard

- [ ] Easy to pronounce when read

- [ ] No trademark conflicts

- [ ] No negative connotations in target markets

- [ ] Domain available (preferred TLD)

- [ ] Social handles available

## Name Generation Workflow

1. Gather context (industry, keywords, constraints)

2. Generate 20-30 candidates using multiple strategies

3. Score brandability + viability

4. Check domain availability

5. Recommend top 3-5 with rationale

## Positioning Statement Template

```

For [target customer]

who [problem/need],

[Product Name] is a [category]

that [primary benefit].

Unlike [primary alternative],

we [key differentiator].

```

## Brand Voice Framework

| Dimension | Spectrum |

|-----------|----------|

| Formal ↔ Casual | [Position] |

| Serious ↔ Playful | [Position] |

| Expert ↔ Approachable | [Position] |

## Integration

- Genfeed copywriter - Brand-consistent copy

- `startup-icp-definer` - Define audience

- `micro-landing-builder` - Brand-aligned pages

---

**For complete naming evaluation matrices, positioning maps, voice definition frameworks, visual identity guidelines, color psychology reference, and output templates, see:** `references/full-guide.md`