17 added, 57 removed. Audit A to A.
---
name: "media-orchestration"
description: "Section-by-section media planning and generation. Image generation (GPT Image 1.5 primary, built-in fallback), logo/icon generation (Ideogram v3 → favicon set), video generation (Sora), social preview images (OG 1200x630 + AI search optimization), stock photo curation (Pexels, Pixabay), critique/remix loops (max 3 rounds), asset compression pipeline, and media performance budgets."
metadata:
version: "2.1.0"
updated: "2026-05-03"
context: "fork"
effort: "high"
model: "sonnet"
license: "Rutgers"
compatibility:
claude-code: ">=2.0.0"
agentskills: ">=1.0.0"
submodules:
- 30-ideogram-methods.md
- build-breaking-rules.md
- compression-pipeline.md
- image-optimization.md
- image-profiling.md
- lightbox-classifier.md
- media-prompts.md
- notebooklm-pipeline.md
- og-image-generation.md
- social-brand-hex.md
- technical-diagramming.md
priority: 3
pack: "media"
triggers:
- "image gen"
- "dalle"
- "media"
- "og image"
paths:
- "org:website_build"
---
# 12 — Media Orchestration
Plan and generate all site media section-by-section: images (GPT Image 1.5), logos (Ideogram v3), video (Sora), OG cards, and compression pipeline.
- > **Model migration note (pass-77, 2026-06-09)**: `DALL-E` → **GPT Image 1.5** + `GPT-4o` → **GPT Image 2 vision**. Per `platform.openai.com/docs/deprecations`. Media pipeline unchanged.
+ > **Model migration note (pass-77, 2026-06-09)**: `DALL-E` → **GPT Image 1.5** + `GPT-4o` → **GPT Image 2 vision**. Per `platform.openai.com/docs/deprecations`.
## Submodules
- **media-prompts** — prompt templates, Ideogram v3 API
- **compression-pipeline** — Python code, format tables, CF Image Transforms, CLS, broken image detection
- **og-image-generation** — Satori edge-rendered OG, KV / R2 cache, meta-tag helper
- **image-optimization** — Sharp processing, responsive srcset, WebP/AVIF, blur placeholders, R2 pipeline
- **image-profiling** — GPT Image 2 vision batch profiling
- - **lightbox-classifier** — per-image eligibility — `kind!=logo` + ≥1024×768 + score≥7
+ - **lightbox-classifier** — per-image eligibility: `kind!=logo` + ≥1024×768 + score≥7
- **social-brand-hex** — canonical brand-color map per social platform
- **notebooklm-pipeline** — per-site podcast via ElevenLabs Studio + infographic via Vega-Lite/Recraft/GPT-Image-2 + HeyGen video + CF Stream + RSS + JSON-LD + cost ceiling $3.50/site
## Strategy by Section
- - **Hero** — GPT Image 1.5 / Sora
- - **Features** — GPT Image 1.5 / SVG
- - **How It Works** — GPT Image 1.5
- - **Testimonials** — stock
- - **About** — stock / real
- - **Blog** — GPT Image 1.5
- - **Social** — Satori OG 1200×630
- - **Icons** — Ideogram v3 + processing
+ Hero → GPT Image 1.5 / Sora · Features → GPT Image 1.5 / SVG · How It Works → GPT Image 1.5 · Testimonials → stock · About → stock/real · Blog → GPT Image 1.5 · Social → Satori OG 1200×630 · Icons → Ideogram v3
Pre-gen checklist: communication goal? Brand style? Dimensions? Format? Budget? Stock or generated?
## Visual Inspection (MANDATORY)
Read every image before deploy. Check: blur, artifacts, watermarks, wrong colors, AI hallucinations, gibberish text. Fail = regenerate w/ improved prompt. Quality bar: 2× retina, no artifacts, brand palette, consistent style, no uncanny valley.
## Brian's Style
- - Space/cosmic — `#00E5FF` + `#7C3AED`, deep black (`#060610`)
- - Connections/dots — quantum, neural, constellation
- - "Ultra realistic" scenes; transparent logos; simpler always
- - Motifs — squirrels, turtles
+ - Space/cosmic — `#00E5FF` + `#7C3AED`, deep black (`#060610`); connections/dots — quantum, neural, constellation
+ - "Ultra realistic" scenes; transparent logos; simpler always; motifs — squirrels, turtles
## Image Generation
- **GPT Image 1.5** preferred (best quality); **GPT Image 1** for speed; **GPT Image 1-mini** for bulk/drafts
- - Fallback: `scripts/image_gen.py`
+ - Fallback: `scripts/image_gen.py`; product screenshots: Playwright on live URL
- Be specific: include colors, specify avoidances
- - Product screenshots: browser rendering via Playwright on live URL
## GPT Image 1.5 First Slot-Fill (CANONICAL — UNIVERSAL)
- GPT Image 1.5 is PRIMARY originator for every image slot the source-resolution chain didn't fill from real-entity sources (Places / uploads / scrape).
-
- - After real-entity sources exhaust, GPT Image 1.5 invoked BEFORE generic stock — per-slot prompt produces tighter topic match
- - Stock APIs run parallel speed-pass fallback (instant return if GPT Image 1.5 hangs >15s) but GPT Image 1.5 output preferred at curation
- - See skill 15 `media-acquisition` Media-Slot-Manifest + Fail-CLOSED auto-regenerate (5 attempts, prompt-refinement loop, $0.40 worst-case ceiling per slot)
+ PRIMARY originator for every slot real-entity sources (Places / uploads / scrape) didn't fill. GPT Image 1.5 invoked BEFORE generic stock; stock APIs run parallel speed-pass fallback (instant return if GPT Image 1.5 hangs >15s). See skill 15 `media-acquisition` + Fail-CLOSED auto-regenerate (5 attempts, $0.40 worst-case ceiling per slot).
## Per-Slot Prompt Mandatory Fields (BUILD-BREAKING — `validate-image-prompts.mjs` + `validate-dalle-slot-fill.mjs`)
Every GPT Image 1.5 call MUST encode 6 fields from `_media_slots.json`:
1. Page topic + intent verbatim from `topic_intent`
2. Brand palette tokens from `_brand.json.colors` (inline hex)
3. Composition + aspect ratio matching `aspect`
4. Subject specificity (NEVER "people" — always "octogenarian volunteer plating soup, soft window light, documentary style")
5. Photographic technical specs (camera, lens, lighting, DoF — "shot on Hasselblad, 85mm prime, golden hour, shallow DoF")
6. Negative prompt block ("no text, no watermarks, no logos, no extra fingers, no AI artifacts, no stock-photo cliches")
- Generic prompts FAIL validator. Same template applies to FLUX, Recraft, Stability — reuse slot-prompt across providers w/ fallback chain.
+ Generic prompts FAIL validator. Same template applies to FLUX, Recraft, Stability.
## Fail-CLOSED Auto-Regenerate (BUILD-BREAKING — `validate-no-empty-slots.mjs`)
- Every slot in `_media_slots.json` MUST end build w/ `filled_url != null AND filled_score >= relevance_floor` (default 8/10 via GPT Image 2 vision).
-
- Failure modes (Pexels returns nothing, GPT Image 1.5 NSFW-flagged, scraped image broken, vision relevance below floor) trigger immediate auto-regeneration via GPT Image 1.5 w/ REFINED prompt — NEVER silent skip, NEVER substitute brand-gradient unless 5 regen attempts exhausted.
-
- Build orchestrator's `media_pipeline_orchestrator` sub-agent owns this loop. Submodule: `media-acquisition.md` § Fail-CLOSED chain.
-
- ## Logo / Icon Generation
-
- - **Ideogram v3** for logos (best text rendering); **Recraft V3** for vector-style icons
- - Output: PNG transparent + SVG (if possible)
- - Process: bg removal → favicon set (16/32/180/192/512 + maskable)
- - Brand mark MUST be vector-clean — no AI artifacts on edges
-
- ## Video Generation
-
- - **Sora** for primary cinematic content; Veo for narrative stitching (7-8 × 8-sec clips → 60-sec arc); HeyGen for explainer + spokesperson
- - All include captions VTT + transcript; `prefers-reduced-motion` → static poster fallback
-
- ## OG Image (1200×630)
-
- - Satori edge-rendered from template; per-route unique; BRANDED CARD never raw photo
- - ≤100KB; cached in KV 7d / R2 forever
+ Every slot MUST end build w/ `filled_url != null AND filled_score >= relevance_floor` (default 8/10 via GPT Image 2 vision). Failure modes (Pexels empty, NSFW-flagged, broken scrape, vision below floor) → immediate re-gen w/ REFINED prompt — NEVER silent skip, NEVER substitute brand-gradient unless 5 attempts exhausted. `media_pipeline_orchestrator` sub-agent owns this loop. See `media-acquisition.md` § Fail-CLOSED chain.
- ## Stock Photography
+ ## Logo / Icon / Video / OG
- - **Pexels** first (free, high quality, API); **Pixabay** second
- - Never: Unsplash (generic, overused), iStock/Getty (paid, unnecessary)
- - Critique-and-remix loop max 3 rounds; AI vision rates each candidate — <7/10 = reject + regenerate
+ - **Logo** — Ideogram v3 (best text rendering); **Icons** — Recraft V3; output: PNG transparent + SVG; bg removal → favicon set (16/32/180/192/512 + maskable); brand mark MUST be vector-clean
+ - **Video** — Sora (primary cinematic); Veo (narrative stitching, 7-8 × 8-sec clips → 60-sec arc); HeyGen (explainer/spokesperson); captions VTT + transcript; `prefers-reduced-motion` → static poster fallback
+ - **OG (1200×630)** — Satori edge-rendered, per-route unique, BRANDED CARD never raw photo, ≤100KB, cached KV 7d / R2 forever
- ## Asset Compression Pipeline
+ ## Stock Photography + Asset Compression + Performance
- - AVIF primary (94% browser support, 20-30% smaller than WebP); WebP fallback (Safari 14+); JPEG legacy
- - Sharp: 320 / 640 / 1280 / 1920w responsive srcset
- - Blur placeholder generation; dominant color extraction → CSS bg fill while loading
- - R2 upload pipeline per-extension content-type
+ **Stock**: Pexels first (free, API); Pixabay second. Never Unsplash (generic), iStock/Getty (paid). Critique-and-remix loop max 3 rounds; AI vision <7/10 = reject + regenerate.
- ## Performance Budgets
+ **Compression**: AVIF primary (94% browser support, 20-30% smaller than WebP); WebP fallback (Safari 14+); JPEG legacy. Sharp: 320/640/1280/1920w srcset; blur placeholder; dominant color → CSS bg fill. R2 upload per-extension content-type.
- - Total images per page ≤500KB; largest single image ≤200KB
- - Hero LCP image `fetchpriority="high"` + preload link
- - `loading="lazy"` on every other image; `decoding="async"` always
+ **Budgets**: total images/page ≤500KB; largest single ≤200KB; Hero LCP `fetchpriority="high"` + preload; `loading="lazy"` + `decoding="async"` on all others.
## See submodules for: media-prompts, compression-pipeline, og-image-generation, image-optimization, image-profiling, lightbox-classifier, social-brand-hex, notebooklm-pipeline, build-breaking-rules.