v2.0.0 to v2.0.0

---

name: suede-co-marketing

description: "Suede-owned co-marketing discipline for partner fit, audience overlap, joint offers, shared distribution, operating roles, measurement, and fair credit. Use when identifying potential partners or planning a specific joint campaign or cross-promotion. NOT FOR: affiliate or customer-referral programs (use suede-referrals), product-launch orchestration (use suede-launch-packaging), or partner-facing sales collateral (use suede-sales-enablement)."

metadata:

version: 2.0.0

---

# Suede Co-Marketing

Use this Suede co-marketing playbook to identify credible partners and design measurable joint campaigns with explicit roles and value exchange.

## Before Starting

**Check for product marketing context first:**

If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

---

## Partner Identification Framework

### 1. Audience Overlap Analysis

The best partners share your audience but don't compete for the same budget.

**Ideal partner characteristics:**

- Same buyer persona, different problem solved

- Adjacent in the workflow (before, after, or alongside your tool)

- Similar company stage and customer size

- Complementary, not competitive

**Questions to identify partners:**

- What tools do your customers already use?

- What do they use before/after your product?

- Who else is selling to your ICP?

- Which integrations do customers request most?

### 2. Partner Scoring Criteria

### 3. Where to Find Partners

**Integration ecosystem:**

- Your existing integration partners

- Tools in the same app marketplace category

- Platforms your product plugs into

**Adjacent categories:**

- Tools that solve the problem before yours

- Tools that solve the problem after yours

- Tools used by the same role but different workflow

**Community signals:**

- Who sponsors the same podcasts/newsletters?

- Who exhibits at the same conferences?

- Who's active in the same communities?

- Whose content does your audience share?

**Data sources:**

- Crossbeam or Reveal for account overlap

- Customer surveys ("what else do you use?")

- G2/Capterra category neighbors

- Job postings mentioning your tool + others

---

## Co-Marketing Campaign Types

---

## Brainstorming Partner Campaigns

When brainstorming with a specific partner, consider:

### 1. Shared Audience Moments

- What trigger events matter to both audiences?

- What seasonal moments align with both products?

- What industry trends affect both customer bases?

### 2. Combined Value Propositions

- What can customers achieve with both tools that they can't with one?

- What workflow does the combination enable?

- What pain point does the integration solve?

### 3. Unique Assets Each Brings

---

## Approaching Potential Partners

### Cold Outreach Template

```

Subject: [Your Company] + [Their Company] co-marketing idea

Hey [Name],

I'm [Role] at [Your Company]. We [one-line description].

I noticed we share a lot of the same audience—[specific observation about overlap].

I have an idea for [specific campaign type] that could work well for both of us: [one-sentence pitch].

Would you be open to a quick call to explore?

[Your name]

```

### What to Prepare for the Call

1. **Account overlap data** (if available via Crossbeam/Reveal)

2. **2-3 specific campaign ideas** (not just "let's do something")

3. **Your audience metrics** (list size, traffic, engagement)

4. **Examples of past partnerships** (shows you can execute)

5. **Clear ask** (what you want from them, what you'll provide)

---

## Structuring the Partnership

### Key Questions to Align On

- **Promotion commitments**: What will each party do to promote?

- **Asset creation**: Who creates what? Who approves?

- **Timeline**: When does each phase happen?

- **Success metrics**: How will you measure success?

- **Follow-up**: Will you do more together if it works?

### Simple Co-Marketing Agreement Outline

1. **Campaign description**: What you're doing together

2. **Responsibilities**: Who does what

3. **Timeline**: Key dates and deadlines

4. **Lead handling**: How leads are captured, shared, followed up

5. **Promotion**: Minimum commitments from each side

6. **Branding**: Logo usage, approval process

7. **Costs**: Who pays for what (if any)

8. **Metrics sharing**: What data you'll share post-campaign

---

## Measuring Co-Marketing Success

- Leads generated (total and per partner)

- Lead quality (MQL/SQL conversion rate)

- Revenue attributed

- Audience growth (new subscribers, followers)

- Content engagement (views, downloads, shares)

---

## Co-Marketing Checklist

### Partner Identification

- [ ] List tools your customers already use

- [ ] Check Crossbeam/Reveal for account overlap

- [ ] Research their past co-marketing activities

### Campaign Planning

- [ ] Agree on campaign type and goals

- [ ] Define lead sharing arrangement

- [ ] Assign responsibilities and deadlines

- [ ] Set success metrics

### Execution

- [ ] Create shared assets (landing page, content, etc.)

- [ ] Coordinate promotion schedules

- [ ] Brief both teams on talking points

### Post-Campaign

- [ ] Share metrics with partner

- [ ] Debrief on what worked/didn't

- [ ] Discuss future collaboration opportunities

---

## Task-Specific Questions

1. Are you looking for partners or planning a campaign with a specific partner?

2. What type of co-marketing are you most interested in? (content, events, integrations, community)

3. What's your audience size? (email list, social following, traffic)

4. Do you have existing integration partners?

5. Have you done co-marketing before? What worked/didn't?

6. What's your timeline and budget for co-marketing?

---

## Tool Integrations

This pack does not ship partner-platform connectors. Use an authorized product

UI, current export, API, or installed connector and verify the provider's

current official documentation before reading or changing partner data.

Select capabilities against the campaign:

- Privacy-safe aggregate account overlap, with minimum cohort thresholds

- Partner records, owners, approvals, commitments, and deal registration

- Shared asset review, version history, deadlines, and publication approval

- Source-specific links or codes and agreed lead/revenue attribution

- Export, deletion, access control, and audit-history requirements

---

## Boundaries

- Do not claim a partnership, audience overlap, endorsement, reach, or committed deliverable without evidence from both sides.

- Do not contact partners, share customer lists, sign terms, spend budget, or publish joint work without explicit authorization.

- Do not decide ownership, licensing, attribution, lead-sharing, or revenue-sharing terms for the parties.

- Do not expose private customer or partner data to prove overlap; use approved aggregate or privacy-safe methods.

## Routing

- Need referral or affiliate mechanics -> use `suede-referrals`.

- Need launch sequencing and release assets -> use `suede-launch-packaging`.

- Need co-created editorial planning -> use `suede-content-strategy`.

- Need partner-facing collateral -> use `suede-sales-enablement`.

- From those skills, route partner selection and joint-campaign design back to `suede-co-marketing`.