git:20260130.9b3c151 to git:20260130.4caa77f

---

name: bridgebound-history-16

description: 16 history-based Bridgebound triggers from Flip The Script - Demo Pipeline, Closed-Lost, Executive Churn, Email Engagement, and Reciprocity. Use when re-engaging past prospects, reactivating closed-lost deals, or building win-back campaigns.

---

# BRIDGEBOUND Category II: Based on History (16 Triggers)

## Demo Pipeline (3 Triggers)

1. **Requested a Demo But Didn't Schedule One** - Demo request abandonment

2. **Agreed to a Demo & No-Showed** - No-show follow-up

3. **Prospects Who "Abandoned the Chat"** - Chat abandonment

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## Closed-Lost (5 Triggers)

4. **Demoed in the Past (Ghosted or Went Dark)** - Ghosted prospects

5. **Went with a Competitor & Up on Renewal** - Competitor renewal timing

6. **You Messed Up (Ex. Objection of No Budget)** - Past objection resolution

7. **Didn't Hit ICC (Size)** - Company grew into ICP

8. **Didn't Hit ICC (Criteria that DQs)** - Criteria changed

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## Executive Churn / UserGems (3 Triggers)

9. **Customers Who Went to Another Company** - Champion tracking

10. **Customers Who Changed Roles Internally** - Internal moves

11. **Prospective Company New Hires, Who Never Used Your Product** - New decision makers

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## Email Engagement (3 Triggers)

12. **Opened Prospecting Emails** - Email openers

13. **Opened Prospecting Emails (Aggressively)** - Multiple opens

14. **Received an OOO to Prospecting Emails** - OOO responses (timing intel)

---

## Reciprocity (2 Triggers)

15. **Companies that Sold You THEIR Product (Tit for Tat)** - Vendor relationships

16. **Competitors of Your Current Customers** - Competitive intelligence

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## Re-Engagement Template

```

Subject: since we last talked

{{firstName}},

When we talked in {{month}}, you mentioned {{objection}}.

Since then, we've {{improvement}}.

Worth another look?

```

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## Timing Considerations

| Trigger Type | Optimal Timing |

|--------------|----------------|

| No-show | Same day + 2 days later |

| Ghosted | 30-60 days later |

| Competitor renewal | 90 days before renewal |

| Champion job change | Days 14-45 in new role |