git:20260130.3049570 to git:20260130.4caa77f

---

name: linkedin-campaign-complete

description: Complete LinkedIn campaign guide - targeting strategy, copywriting rules, human-like campaign steps, and message templates. Use when building LinkedIn outreach sequences, writing LinkedIn messages, or planning multi-touch campaigns.

---

# LinkedIn Campaign Complete Guide

For message templates, see [references/templates.md](references/templates.md).

## High-Converting LinkedIn Targets

### Tier 1 (Highest Priority)

- LinkedIn Webinar/Event attendees

- Post engagers (filter to ICP via Clay)

- Company page followers

- Profile viewers

### Tier 2 (Good Priority)

- Recently created group members

- Newsletter subscribers

- Content commenters

**Critical Filter:** "Posted within last 30 days" = Active user

## LinkedIn Copywriting Rules

1. Never over one paragraph long

2. 3-4 sentences maximum

3. Focus on creating conversation, not selling

4. Use eye-catching auto-embedding resources (Loom, posts, webinars)

## LinkedIn Campaign Sequence (Human-Like)

```

Step 1: View profile (Day 1)

↓

Step 2: Like a recent post (Day 1-2)

↓

Step 3: Send connection request (Day 2-3)

↓

[Wait for acceptance]

↓

Step 4: Send first message (4-24 hours after acceptance)

↓

Step 5: Follow-up if no response (Day 5-7)

```

## Scheduling Best Practices

| Factor | Recommendation |

|--------|----------------|

| Timezone | Prospect's working hours (9 AM - 6 PM) |

| Days | Weekdays only (Mon-Thu best) |

| Breaks | At least one day off per week |

| Timing | When they're likely online |