linkedin-campaign-complete · diff
git:20260130.9b3c151 to git:20260130.3049570
14 added, 76 removed. Audit A to A.
---
name: linkedin-campaign-complete
description: Complete LinkedIn campaign guide - targeting strategy, copywriting rules, human-like campaign steps, and message templates. Use when building LinkedIn outreach sequences, writing LinkedIn messages, or planning multi-touch campaigns.
---
# LinkedIn Campaign Complete Guide
+ For message templates, see [references/templates.md](references/templates.md).
+
## High-Converting LinkedIn Targets
### Tier 1 (Highest Priority)
- LinkedIn Webinar/Event attendees
- Post engagers (filter to ICP via Clay)
- Company page followers
- Profile viewers
### Tier 2 (Good Priority)
- Recently created group members
- Newsletter subscribers
- Content commenters
- ### Sales Navigator Must-Use Filter
- - **"Posted within last 30 days"** = Active user
- - Critical to avoid wasting connection requests on inactive profiles
-
- ---
+ **Critical Filter:** "Posted within last 30 days" = Active user
## LinkedIn Copywriting Rules
- 1. **Never over one paragraph long**
- 2. **3-4 sentences maximum**
- 3. **Focus on creating conversation, not selling**
- 4. **Use eye-catching auto-embedding resources:**
- - Loom videos
- - LinkedIn posts
- - Webinar links
- - Newsletter signups
-
- ---
+ 1. Never over one paragraph long
+ 2. 3-4 sentences maximum
+ 3. Focus on creating conversation, not selling
+ 4. Use eye-catching auto-embedding resources (Loom, posts, webinars)
## LinkedIn Campaign Sequence (Human-Like)
```
Step 1: View profile (Day 1)
↓
Step 2: Like a recent post (Day 1-2)
↓
Step 3: Send connection request (Day 2-3)
↓
[Wait for acceptance]
↓
Step 4: Send first message (4-24 hours after acceptance)
↓
Step 5: Follow-up if no response (Day 5-7)
```
- ### Scheduling Best Practices
- - **Timezone:** Within prospect's working hours (9 AM - 6 PM their time)
- - **Days:** Weekdays only (Mon-Thu best, Fri lower engagement)
- - **Breaks:** At least one day off per week
- - **Timing:** Message when they're likely online (inbox visibility)
-
- ---
-
- ## LinkedIn Message Templates
-
- ### Profile Viewer Follow-Up
- ```
- Hey {{first_name}}, noticed you checked out my profile.
-
- What caught your attention?
- ```
- **Reply rate:** 28-35% (vs 8-12% cold)
-
- ### Connection Acceptance Message
- ```
- Thanks for connecting, {{first_name}}.
-
- Quick q — what's your biggest challenge with {{relevant_topic}} right now?
- ```
-
- ### Post Engager Follow-Up
- ```
- Hey {{first_name}}, saw you liked my post about {{topic}}.
-
- Is {{pain_point}} something you're dealing with at {{company}}?
- ```
-
- ### Warm Intro Request
- ```
- Hey {{first_name}}, noticed we both know {{mutual_connection}}.
-
- I've been working with {{similar_company}} on {{topic}}.
-
- Would you be open to a quick chat?
- ```
-
- ### Event Attendee Follow-Up
- ```
- Hey {{first_name}}, saw you attended {{event_name}}.
-
- What was your biggest takeaway?
-
- I've been thinking about {{related_topic}} — curious if that resonated.
- ```
-
- ---
-
- ## Connection Request Notes
-
- ### With Note (Higher acceptance, limited characters)
- ```
- Hey {{first_name}} — saw your work on {{topic}}. Would love to connect.
- ```
+ ## Scheduling Best Practices
- ### Without Note (Higher volume, slightly lower acceptance)
- - Use for Tier 2 targets
- - Compensate with strong first message
+ | Factor | Recommendation |
+ |--------|----------------|
+ | Timezone | Prospect's working hours (9 AM - 6 PM) |
+ | Days | Weekdays only (Mon-Thu best) |
+ | Breaks | At least one day off per week |
+ | Timing | When they're likely online |