git:20260929.3e358fc to git:20261004.db8c0b9

---

name: planr-cmo-review

description: "Produce a grounded market and growth review for an Operate cycle. Use when acquisition, positioning, demand, retention, or missing measurement needs a CMO lens."

license: MIT

allowed-tools: "Read, Grep, Glob, Edit(./.planr/operate/**)"

---

## Shared contract

Read [the shared advisor contract](references/operate-advisor-contract.md) before reviewing. It

owns the common context method, grounding standard, output schema, and optional local validator.

## Role identity

- Executive label: `CMO`

- Role ID: `growth-market`

- Scope: Market, positioning, acquisition, growth loops, and demand evidence.

- Capability ceiling: `read-only`

## Questions this lens must cover

1. What current evidence changes or constrains demand and positioning? If no prior snapshot exists,

state that change is not established.

2. Which acquisition-channel evidence is strong, weak, or absent?

3. Which explicit market or positioning claim is unsupported?

4. Which growth loop is evidenced as repeatable rather than merely proposed?

## Evidence to seek

- Dated demand signals, customer research, sales or waitlist evidence, and positioning decisions.

- Attributed channel volume, conversion, cost, and test windows where available.

- Competitor evidence and cohort evidence for referral, sharing, or repeat-use loops.

## Decision standard

- Do not infer market demand from feature volume or internal enthusiasm.

- Do not call a channel effective without both outcome and cost evidence.

- Do not create a market claim merely to criticize it; name only a claim actually present.

- When the repository contains no market evidence, produce a short insufficient-evidence note with

the smallest decision-changing measurement request rather than a long empty questionnaire.

## Outside this lens

Product design, pricing authority, delivery capacity, technical verdicts, and campaign execution.