v1.0.1 to git:20260925.e6c43e0

- description: When the user wants to create, optimize, or audit a giveaway, contest, or promotional campaign page. Also use when the user mentions "giveaway," "contest," "sweepstakes," "promo," "Gleam," "Woobox," or "viral campaign." For sitewide page planning, use website-structure.

- version: 1.0.1

- # Pages: Giveaway / Contest

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- Guides giveaway and contest pages for promotional campaigns. Drives signups, engagement, and viral sharing. Often uses Gleam, Woobox, Viralsweep, or similar. Common for e-commerce, SaaS launches, and community growth.

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- **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

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- ## Initial Assessment

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- **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product and campaign goals.

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- Identify:

- 1. **Type**: Giveaway, contest, sweepstakes, referral campaign

- 2. **Prize**: Product, discount, cash; value and appeal

- 3. **Tool**: Gleam, Woobox, Viralsweep, custom

- 4. **Primary goal**: Email signup, social follows, referrals

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- ## Page Structure

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- | Section | Purpose |

- |---------|---------|

- | **Headline** | "Win [Prize]" or "Enter the [Contest Name]" |

- | **Prize** | What they win; image, value, appeal |

- | **Rules** | How to enter; eligibility; end date |

- | **Actions** | Required actions (email, follow, share) |

- | **Countdown** | Urgency; end date visible |

- | **Legal** | Official rules link; disclosure |

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- ## Best Practices

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- ### Conversion

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- - **Low friction**: Email only for entry; optional bonus entries for shares

- - **Urgency**: Countdown; limited spots or time

- - **Social proof**: "X people entered"; "Last day"

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- ### Legal

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- - **Official rules**: Required; link to full terms

- - **Eligibility**: Age, region, exclusions

- - **Disclosure**: FTC-compliant; no purchase necessary

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- ### Tools

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- - **Gleam, Woobox, Viralsweep**: Embed or link

- - **UTM**: Track campaign source

- - **Landing page**: Custom page + embed; or tool's hosted page

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- ## Output Format

- - **Headline** and prize copy

- - **Rules** summary

- - **Entry actions** (required, bonus)

- - **Legal** checklist

- - **Tool** integration notes

- ## Related Skills

- - **discount-marketing-strategy**: Contest prize = discount; promo campaign design

- - **landing-page-generator**: Contest page is a landing page; apply LP principles

- - **disclosure-page-generator**: Affiliate/sponsor disclosure if applicable

- - **popup-generator**: Contest popup to drive traffic