email-writing-frameworks ยท diff
git:20260130.9b3c151 to git:20260130.4caa77f
25 added, 0 removed. Audit A to A.
---
name: email-writing-frameworks
description: 5 proven email writing frameworks for cold outreach - Do the Maths, Short-Trigger, Challenge of Similar Companies, Neutral Insight, and Leader Responsibilities. Use when writing cold emails, structuring outreach messages, or choosing the right framework for your ICP.
---
# Email Writing Frameworks
## 1. Do the Maths Framework
Trigger + pitch + calculation + CTA
**Structure:**
```
Saw [trigger]. Companies like yours typically [problem costing X].
We helped [similar company] reduce this by [%].
Worth a quick call?
```
**When to use:** When you can quantify the problem or ROI
---
## 2. Short-Trigger Based Outreach
**Rules:**
- 3-4 sentences maximum
- Lead with observation, not pitch
- One clear CTA
**Structure:**
```
[Observation about their situation]
[Brief connection to pain point]
[Soft CTA]
```
**When to use:** Default framework for most cold outreach
---
## 3. Challenge of Similar Companies
Reference industry-specific pain and position as pattern you've seen.
**Structure:**
```
Companies doing [X revenue] in [industry] often struggle with [problem].
We've helped [similar companies] solve this by [solution].
Is this on your radar?
```
**When to use:** When targeting a specific vertical or company profile
---
## 4. Neutral Insight Framework
Share third-party resource (not your content) to build trust before pitching.
**Structure:**
```
Came across this [resource] that addresses [their problem].
Thought it might be useful given [observation about their situation].
[Optional soft pitch]
```
**When to use:** For warming up cold prospects, building trust first
---
## 5. Leader Responsibilities
Role-specific questions that prompt reflection.
**Structure:**
```
As [title], how are you currently handling [challenge]?
Most [titles] I talk to are dealing with [common problem].
Worth comparing notes?
```
**When to use:** When targeting specific roles with known pain points
+ ---
+
+ ## Combines with
+
+ | Skill | Why |
+ |-------|-----|
+ | `cold-email-4-sequence` | Apply frameworks to each email in sequence |
+ | `josh-braun-copywriting` | Polish copy after choosing framework |
+ | `cold-email-templates-34` | See templates using each framework |
+ | `personalization-hooks` | Add hooks to framework structure |
+
+ ## Example prompts
+
+ ```
+ Write an email using the "Do the Maths" framework for HR software targeting 500+ employee companies.
+ ```
+
+ ```
+ Which framework should I use for a prospect who just raised Series B?
+ ```
+
+ ```
+ Create a "Challenge of Similar Companies" email for e-commerce brands doing $5-20M revenue.
+ ```
+