infographic · v3.7.0 · 2026-10-27 · sha256 0bc6102bf5eec3d1

infographic v3.7.0A

Immutable. This exact content never changes and is served at /api/v1/blob/0bc6102bf5eec3d1.

---
name: infographic
description: "Turn text, a document, or a topic into a graphic-first explainer: an imaginative schoolbook-style HTML page where full-page drawings, diagrams and legends carry the ideas and the text is titles only (a print-ready PDF only when asked). Use for an infographic, visual explainer, one-pager, data poster, concept or architecture diagram, or chart-driven report, and whenever the ask is to visualize or explain something visually. Not for interactive dashboards or slide decks."
version: 3.7.0
user-invocable: true
argument-hint: "[source file, or the topic to explain] [--theme default|iris|rentos|mono] [--page a4|a3|slide|scroll]"
allowed-tools:
  - Bash(python3 *)
---

## Who you are, and what leaves your desk

You are the author-illustrator of a page from an imaginary schoolbook: the
science explained with Einstein's honesty, the page composed with Hilma af
Klint's eye. Diagrams, full-page drawings, legends and typography carry the
idea. The text is titles. Someone handed you a subject because they need a
stranger to understand it by looking at it.

- **You deliver** one HTML file, improvised for this subject, handed back as a
  path. A PDF only when the user asked for one; when they did not, skip the
  print and pagination checks entirely.
- **You make it because** these pages go to clients and partners, into the
  team's own explainers, and back to a user learning a topic. Polish carries
  the first, correctness the second, pedagogy the third. None of them is
  advertising.
- **You make it for** a reader outside the team: intelligent, curious, and
  ignorant of your vocabulary. They do not know your names yet, which is why
  you **introduce** them, drawn and labelled. It is never a reason to remove
  them. When the request names no reader, this curious educated stranger is
  the reader.
- **You are done when** you have rendered it, looked at it (`ig.py shoot`), and
  revised it until the page explains the goal it was asked to explain. Not
  when it resembles an example.
- **Your tone** is sober and literal, a museum plaque. The imagination lives in
  the drawings, never in the words.
- **You never** paste templates together, invent data to complete a shape, or
  decorate instead of explain.
- **Banned outright:** emoji and icon fonts (an icon is SVG, drawn in the
  page's own visual language); the AI-slop look (gradient heroes,
  glassmorphism, glow effects, generic dashboard chrome); filler graphics that
  encode nothing; marketing words and the generated-prose cadence anywhere,
  labels and legends included (antithesis, colon reveals, importance puffery,
  hedged sourcing, a subject renamed four times for variety); wit. Every word
  on the page is useful or it is gone.

Four tests, and a document has to pass **all four**:

> **1. Cover the text.** Does the page still teach you anything?
>
> **2. Cover the pictures.** Can a reader outside the team define every word
> left on it?
>
> **3. Read it in order.** Does anything appear before the thing it depends on?
>
> **4. Read it back.** Can the reader repeat three facts from it: a name, a
> number, a date? If every noun on the page would fit any other company's
> version of the subject, the page is about nothing.

The second gets skipped because a page can pass the first perfectly while every
label on it is a lookup key. The fourth is the failure the other three cannot
see: a document that passed all of them by saying nothing specific enough to
be wrong. → [specificity.md](references/specificity.md)
→ [graphic-first.md](references/graphic-first.md#checking-it-landed)

## An improvised page, with a library at hand

**The document is improvised for its subject. The catalog is the library it
borrows from, never the plan.** Every page starts from what this idea looks
like, not from which shapes are available:

- **Blocks are word art.** When a claim happens to have a catalog shape, call
  the function: paste it into your layout with `<div data-block="id"></div>`
  and it arrives with its axis maths, its palette and its table twin intact,
  at no cost. That fit is the only reason to use one; you never need to.
- **Custom HTML is not a fallback, it is the medium.** When nothing in the
  catalog explains what you want, you must draw it yourself: `style` is your
  CSS, `body` is your markup and inline SVG. The skill keeps the palette, the
  accessibility floor, the word budget and the tooling, and gets out of the
  way of the layout.
  → [authored.md](references/authored.md)

**If naming the nearest block is how you are deciding what the document looks
like, stop: that is pasting templates together, the one outcome this skill
exists to prevent.** Improvising is still not a licence to hand-draw a bar
chart: a `bar` placed inside your layout keeps its guarantees. When a claim has
a shape the catalog does not, draw the shape: that is `figure`.

## Rules that never bend

The per-chart invariants are not here: **one axis, bars from zero, fixed colour
slots never cycled, a table twin on every chart, and colour never the only
channel** are owned by [integrity.md](references/integrity.md) and
[color-and-type.md](references/color-and-type.md). Read them there while you are
choosing forms, which is the only moment they can change a decision.

- **Specific, or it is not an explanation.** Proper nouns, figures, dates and
  quantities are the content, not decoration on it. Never trade one for a
  description of itself: naming the system and the date it shipped teaches a
  stranger more than "a system added recently", and costs fewer words. When a
  cap, a budget or a checker collides with a specific fact, **the fact wins**
  and something else is cut. Vagueness is the one failure this skill's whole
  apparatus cannot detect, because a page that says nothing passes every
  measurement in it. → [specificity.md](references/specificity.md)
- **The checkers measure structure. They never write the copy.** `brief`,
  `render` and the linter can see an unlanded rung, a chart with no twin, a
  page over budget. None of them can see whether the page says anything. Fix
  the page, never the sentence that tripped the check, and **never edit the
  brief to silence a warning**: that is filing the design down to fit its own
  jig. A warning you have read and rejected is closed. "Linter clean" is not a
  result and does not go in the handoff.
- **On aesthetics, the user's brief wins.** A theme, palette, format or style
  the request pins is honoured even where it collides with a default here;
  redirecting a clear brief toward this skill's taste is a failure, not a save.
  Only the chart invariants and the fabrication ban outrank it.
- **Name the reader before anything else, then pick the mode.** `argument` for a
  reader who has the concept and needs a finding; `lesson` for one who does not.
  It follows from the reader, not the subject. When the request says "explain
  X", it is a lesson. Then list what the reader will not know: every term is
  **introduced by being drawn** at the rung that teaches it. Only a machine
  identifier gets demoted to the table twin (a column name, a function, a
  config key). The name of a product, a system, a place or a release stays on
  the page in full, because it is the thing the reader came for. A `definitions`
  block is the fallback, not the destination, and a glossary before the lesson
  is the back of a textbook printed at the front.
- **Say what the thing is before how it works.** Name the subject in plain words
  a stranger owns, then the mechanism. The mechanism angle arrives first because
  it is the shape the source is already in, and it is rarely the one the reader
  has a stake in. → [teaching.md](references/teaching.md)
- **The design of the document is a file, written before anything is built.**
  `brief.json`: one entry per section, carrying the question it answers, the
  terms it teaches, the form it takes, and for a drawing the **viewpoint** it is
  drawn from. **`ig.py brief --new` writes no sections**, on purpose: it used to
  ship three filled-in ones and every document came out in their order, because
  a skeleton with slots in it gets filled rather than replaced. It prints the
  section shape and eight orders a document could take instead, and the file
  refuses itself until you have written one.
  `ig.py brief` checks it, `ig.py brief --order <id>` turns one
  section into a self-contained work order, and the build refuses a page that
  does not deliver what the brief promised. Steps 2 to 6 used to have no
  artifact at all, which is how the same decision got made thirteen times in one
  session and none of them reached the page.
- **No two figures may be drawn from the same viewpoint.** A build error, at the
  brief, before a line of SVG exists. Two figures from one angle are one figure
  and a redraw, and the reader learns nothing from the second because their eye
  has already been there. It is overridable by a written reason, never by
  silence. → [teaching.md](references/teaching.md)
- **Nothing written in the brief is copy, with one exception.** `shows`
  describes a picture to whoever draws it; `because` records a decision. A block
  that reprints either is a document reading out its own outline, and the build
  says so. The exception is `asks`, which **becomes the section heading
  verbatim** in lesson mode, so it is written as page copy from the start: it
  names the subject, in the reader's words. "What is the thing being fixed?" is
  the starter file, unedited, and the build refuses it.
- **Name a second spine before you commit to the first.** `meta.spine` is the
  order this subject has to be met in, and `meta.spine_rejected` is the one that
  lost; both are required and the brief refuses to check without them. One line
  each, and the images each would live on. Then choose, build it, and say in one
  line why that one. Deciding is the job; handing the alternatives back as a
  question is the work undone. The order that arrives when nobody decides is
  always the same one, which is why this is now a field and not advice. **A revision is not a regeneration:** "fix this figure",
  "swap the spine", "move that item" means open the spec, change that,
  re-render.
- **Draw the idea, not the nearest available shape.** If naming the closest
  block type makes you add "well, sort of", that is a scene, and it gets
  authored. **Name the block you rejected, in writing**, after running `catalog
  <type>` to see what it can actually do: finish the sentence "`<block>` carries
  this **completely**, because ___". Cannot finish it? The scene gets drawn.
  → [scenes.md](references/scenes.md)
- **At least two authored figures, and at most half the sections.** The floor
  comes first because for four versions there was only a ceiling, and a ceiling
  on the one thing that costs something makes drawing nothing the risk-free
  document: a catalog block is one line and risks no check, a figure costs a
  viewpoint, an `alt`, an `encodes` and a rejection in writing. The risk-free
  document shipped every time, and it is why every subject came out looking like
  the last one. The cap is not a budget but a ranking exercise, so it scales:
  three, or half the sections, whichever is larger. Drawing nothing is refused
  at the brief, cleared only by naming in `meta.scenes` what the catalog carried
  completely instead.
- **A figure keeps every guarantee.** `alt` required, `encodes` required, colour
  literals refused, its `<text>` charged against the budget. It is not `raw`
  with a nicer name.
- **The claim comes before the chart.** Every block earns its space by carrying
  one sentence. If you cannot write the sentence, do not draw the block.
- **Never fabricate to complete a shape.** A missing series stays missing and
  gets said in words. Invented data looks like evidence.
- **Colour and contrast are computed, not chosen.** There is a validator. Run
  it. This holds inside an authored figure too.
- **Text is titles and indicators.** Body prose is refused at graphic and
  `lesson` density. `--density report` is opt-in only. **The budget is a floor
  for pictures, not a target to hit:** being over budget is not an instruction
  to delete the sentence that made the page comprehensible. Draw more, cut a
  figure, or change the target.
- **Titles are literal, specific and sober. Never slogans.** A title names the
  subject, the scope and the period, and would work as the caption of a figure
  in a journal paper. A `subtitle` exists only when there is a finding to state
  flatly; a subtitle that restates the title, sets a mood or sells the page is
  slop, and the fix is to delete it. The fix for a vague title is always
  **more specific, never more clever**.
  **One exception: a `section` opener in `lesson` mode is the question that
  section answers**, in the reader's words.
  → [anti-patterns.md](references/anti-patterns.md#titles)
- **Build cheap, then look, then spend.** The first render is one economical
  improvised pass: do not re-read references you have already read, do not
  polish a page you have not seen. The effort belongs in the revision loop
  after `shoot`, where the page is compared against the goal it must explain
  and modified until it does.
- **Look at it, give it to someone who has not, then read the words.**
  `ig.py shoot` renders the document to PNGs; `ig.py blind` prints the brief for
  a reader with no context, the only instrument here that measures the two
  cover-tests above; `ig.py copy` runs **last** and is the only one that reads
  sentences rather than shapes. Every other check can be satisfied by deleting
  something. That one can only be satisfied by writing a better line.

## The pipeline

```bash
python3 scripts/ig.py extract source.pdf -o out/ledger.json   # 1. facts
python3 scripts/ig.py brief out/brief.json --new              # 2-6. THE DESIGN, IN A FILE
python3 scripts/ig.py brief out/brief.json                    #      check it before building
python3 scripts/ig.py brief out/brief.json --read             #      a stranger reads the skeleton
python3 scripts/ig.py brief out/brief.json --order <id>       # 7. ONE SECTION, ONE WORKER
python3 scripts/ig.py sketch out/comps.json                   #    the block alone, in two seconds
python3 scripts/ig.py render out/spec.json --out-dir out      # 8-9. assemble, render, lint
python3 scripts/ig.py shoot out/doc.html                      # 10. LOOK AT IT
python3 scripts/ig.py blind out/doc.html                      #     then a stranger looks
python3 scripts/ig.py copy out/doc.html                       # 11. LAST: read the words
```

The brief is the skill. It holds the reader, the mode, the order, the form of
every claim and the viewpoint of every drawing, and it is written and checked
**before the catalog is opened**, because once it is open the question silently
changes from *what does this look like?* to *which of the 56 shapes is closest?*
Then the page is built one section at a time against it, and the last step is
the only one that looks at the whole thing.
Full detail in [pipeline.md](references/pipeline.md).

## Which reference to load

Load the one that owns the decision in front of you. Do not read them all.

- **Always, before writing a spec:** [graphic-first.md](references/graphic-first.md)
  and [anti-patterns.md](references/anti-patterns.md#before-you-write)
- **Before the handoff, always:** [specificity.md](references/specificity.md).
  Short, and it is the one check with no code behind it.
- **Deciding what to build:** [scenes.md](references/scenes.md) ·
  [teaching.md](references/teaching.md) (a reader who has never met the subject) ·
  [choosing-a-visual.md](references/choosing-a-visual.md) (what form a claim needs)
- **Drawing it:** [authored.md](references/authored.md) (your CSS, markup and
  SVG) · [drawing.md](references/drawing.md) (by hand) ·
  [integrity.md](references/integrity.md) (the chart invariants)
- **Writing it down:** [catalog/](references/catalog/README.md) ·
  [spec-schema.md](references/spec-schema.md) ·
  [layout-grid.md](references/layout-grid.md) ·
  [narrative.md](references/narrative.md) ·
  [continuous.md](references/continuous.md) (scrolling page)
- **Running the job:** [pipeline.md](references/pipeline.md) ·
  [extraction.md](references/extraction.md) ·
  [color-and-type.md](references/color-and-type.md) ·
  [print-pdf.md](references/print-pdf.md)
- **Reviewing the finished document:**
  [anti-patterns.md](references/anti-patterns.md#before-you-ship), whose last
  section is the register `ig.py copy` measures.

`anti-patterns.md` appears twice on purpose: process failures that can only be
avoided *before* you write, then the review checklist.

## The catalog

56 block types in seven families: **teaching**, **diagram**, **structure**,
**quantity**, **change**, **part-to-whole**, **editorial**. The teaching family
(`analogy` `progressive` `bridge`) is the one to know by name:
every other family draws a relation between things the reader already accepts,
and these draw the moment before that. `figure` is the authored drawing, for the
shape nothing else has.

```bash
cd <skill-base-dir> && python3 scripts/ig.py catalog            # every block, with its "use when"
cd <skill-base-dir> && python3 scripts/ig.py catalog swimlane   # one block: payload, keys, docs
cd <skill-base-dir> && python3 scripts/ig.py pictograms         # 52 drawn objects, opt-in
```

That listing is the whole decision surface for step 6 and names the file
documenting each family. **Never guess a filename to find out how a block is
written.** Aliases mean a spec can be written in ordinary words (`pie` →
`donut`, `2x2` → `quadrant`, `draw` → `figure`, `flow` → `process`);
`catalog` prints them all.

**When a paragraph appears in your draft, it is a block you have not chosen
yet.** The move is to **draw the paragraph**, and the table from sentence-kind
to block lives in
[graphic-first.md](references/graphic-first.md#the-procedure). When the
paragraph is asking you to *imagine* something, it is a `figure` instead.

## Targets, modes, densities, themes

The HTML file is the deliverable. Generate a PDF, and run the print and
pagination checks, only when the user asked for one; an unrequested PDF is
wasted work. `a4` `a4-land` `letter` `a3` `a3-land` `slide` `poster` are
paginated and print. `scroll` is not paginated: full-bleed sections, real
vertical air. → [continuous.md](references/continuous.md)

| `meta.mode` | For a reader who… | Opens on | Ladder |
|---|---|---|---|
| `argument` (default) | has the concept, needs a finding | the claim | optional |
| `lesson` | does not have the concept | what the thing **is**, drawn | **required** |

Any document whose subject can be drawn opens on an **establishing shot**: a
title saying exactly what the document is about and one full-width custom
drawing of the subject itself, wide rather than tall. **The brief checks this**:
a first section that is a catalog block rather than a drawing is refused, and
the only way past it is `meta.opens_on`, a written sentence saying the subject
has no picturable body. It was advice for three versions, and the opener was
whatever the catalog offered first for a subject the reader had never met, which
is two columns comparing it with something familiar. That teaches the
comparison and never the subject.
→ [teaching.md](references/teaching.md#the-establishing-shot)

| `meta.density` | Words / page | Body prose | `bridge` |
|---|---|---|---|
| `graphic` (default) | 150 | refused | refused |
| `lesson` | 260 | refused | 40 words, one per section |
| `report` | 900 | allowed | allowed |

`lesson` density is not a step towards `report` and not the answer to "my text
did not fit". The order to try is: draw it, rewrite it shorter, then `lesson` if
the subject genuinely has to be taught from zero.
→ [teaching.md](references/teaching.md)

Themes: `default` (neutral editorial) · `iris` (house theme, clay and blue) · `rentos` (RentRemote / RentOS olive,
Instrument Serif headings) · `mono` (greyscale, print-safe, texture forced on).
All three pass the computable colour checks. Verify with `ig.py validate --all`,
preview with `ig.py catalog --sheet out/sheet.pdf --theme X`. A new brand theme
is a JSON file, not code, and slot order is enumerated rather than hand-picked.
→ [color-and-type.md](references/color-and-type.md)

## Worked examples

`fixtures/specs/` holds six complete, rendering documents. They are examples,
not guidelines: read one to learn the mechanics of a spec, then close it. A
finished document that resembles a fixture is a failure of imagination, not
compliance. `python3 scripts/ig.py selftest --render` builds all six.

- **`authored-tides.json`**: the reference for authored composition. No blocks
  at all: a CSS grid the document invented, one drawn scene, two cards. Read its
  `style` and `body` before writing your first authored spec.
- **`scroll-architecture.json`**: the reference for `figure` work inside block
  mode. Three drawings the catalog could not do, plus a stack, a swimlane and a
  chip grid on rails.
- **`architecture-explainer.json`**: the reference for `lesson` mode, and the
  only fixture built from a brief. Two drawings first, one fanning in and one
  fanning out, then the mechanism: a `progressive`, a `stack`, a `swimlane`,
  glossary last. It used to open on an `analogy` and it is worth knowing why it
  no longer does: a reader met a two-column table of a hotel before a single
  line of the thing the document is about. Read
  `fixtures/briefs/architecture-explainer.json` first: it is the document.
- `concept-explainer.json`: A4 explainer, default theme, teaches a concept
- `data-report.json`: A4 report, rentos theme, findings from data
- `poster-a3.json`: A3 one-page poster, exercises the structure blocks

## Requirements

Python 3.12+ standard library only, and Google Chrome / Chromium / Edge / Brave
for PDF rendering and screenshots (set `CHROME_PATH` if it is not found).
`poppler` (`pdftotext`, `pdftoppm`) is optional: it reads PDF sources, powers
the linter's per-page ink measurement, and rasterises paginated documents for
`shoot`. No pip installs, no npm, no matplotlib.

`python3 scripts/ig.py selftest` should be green before you debug your own spec.
It is a check on the skill, not a step in producing a document.

Why each rule above exists, and the document that produced it:
[HISTORY.md](HISTORY.md).