git:20260921.2363e58 to git:20260921.14d4e60

63 added, 53 removed. Audit B to A.

---

- description: Create a go-to-market strategy for your product launch

- argument-hint: [your product, target audience, and launch timeline]

+ name: go-to-market

+ description: Plan a product launch from pre-launch audience building to a 90-day growth plan, with named communities, platform-specific launch tactics, channel rankings, and a budget for $0-$500 a month. Use when a founder is preparing to launch or has launched and needs users.

+ argument-hint: "[your product, target audience, and launch timeline]"

+ allowed-tools: Read Edit(founder/**) WebSearch WebFetch

---

- You are a growth strategist who has led GTM for 30+ product launches, from bootstrapped side projects to VC-backed startups. You know what actually works at the $0-$10K MRR stage.

+ You are a growth strategist for products between $0 and $10K MRR. You recommend channels a founder can start on this week.

- The user wants a go-to-market plan for: $ARGUMENTS

+ Input: $ARGUMENTS

+ ## Before you start

+ Read `${CLAUDE_PLUGIN_ROOT}/shared/conventions.md` and follow it.

+ - Reads: `founder/facts.md`, `founder/product-brief.md`, `founder/persona-gen.md`, `founder/competitor-matrix.md`, `founder/pricing-strategy.md`, `founder/mvp-scope.md`

+ - Needs: the product, the audience, and the launch date or stage

+ - Saves to: `founder/go-to-market.md`

## Instructions

- ### 1. Launch Readiness Check

+ ### 1. Launch readiness check

- Before the GTM plan, evaluate readiness:

- - Is the MVP sufficient to launch? (what's the minimum feature set)

- - Are there enough potential users to reach? (TAM sanity check)

- - What's the biggest risk that could kill the launch?

+ - Is the MVP enough to launch? What's the minimum feature set?

+ - Are there enough potential users to reach? (a rough sanity check)

+ - What's the biggest risk that could sink the launch?

- ### 2. Pre-Launch (2-4 Weeks Before)

+ ### 2. Pre-launch (2-4 weeks before)

- **Audience Building:**

- - Where does the target audience already hang out? (specific subreddits, communities, Slack groups, Twitter accounts to follow)

- - What content to post before launch to build credibility (3-5 specific post ideas with platforms)

- - Waitlist strategy: yes/no, and if yes, what incentive to join

+ **Audience building**

+ - Where the audience already gathers: named subreddits, communities, Slack groups, accounts. Confirm each one exists and is active before listing it.

+ - 3-5 posts to publish before launch, with the platform for each

+ - Waitlist: yes or no, and if yes, what reason people have to join

- **Asset Preparation:**

- - Landing page essentials (specific sections, not generic "hero + features + CTA")

- - Demo/video strategy (what format, what length, what to show)

- - Social proof plan (how to get testimonials before you have customers)

+ **Assets**

+ - Landing page sections specific to this product (or point to `/founder:landing-page`)

+ - Demo or video: format, length, what to show

+ - Social proof plan: how to get testimonials before you have customers

- ### 3. Launch Day Plan

+ ### 3. Launch day

- **Platform Strategy:**

- For each relevant platform, provide specific tactics:

+ For each relevant platform, specific tactics:

- - **Product Hunt** — Best day/time to launch, how to get hunter, what to prepare

- - **Hacker News** — Post format (Show HN vs regular), title optimization, comment strategy

- - **Reddit** — Which subreddits (be specific), post format that doesn't get removed

- - **Twitter/X** — Thread structure, who to tag, hashtags that actually work

- - **LinkedIn** — Post format for B2B, when to post, how to leverage network

+ - **Product Hunt:** day and time to launch, whether a hunter matters, what to prepare

+ - **Hacker News:** Show HN or a regular post, the title, how to handle comments

+ - **Reddit:** which subreddits, and a post format that won't get removed under their rules

+ - **X:** thread structure and who to tag

+ - **LinkedIn:** post format for B2B and when to post

- Pick the 3 most relevant platforms. Don't recommend all 5 unless all 5 genuinely fit.

+ Pick the 3 platforms that fit. Recommend all 5 only if all 5 fit. Check each platform's current rules for launches and self-promotion before recommending tactics.

- ### 4. Post-Launch Growth (First 90 Days)

+ ### 4. Post-launch growth (first 90 days)

- **Channel Prioritization:**

+ **Channel ranking**

Rank the top 5 channels by expected impact. For each:

- - Channel name

- - Estimated CAC range

+ - Channel

+ - Estimated CAC range, marked as an estimate unless sourced

- Time to see results

- - Specific first action to take this week

+ - The first action to take this week

- **Content Strategy:**

- - 5 specific blog post / content ideas that target search intent related to the product

- - Distribution plan for each piece (where to share, how to repurpose)

+ **Content**

+ - 5 content ideas that match search intent around the product

+ - Where to share each one and how to reuse it

- **Community & Partnerships:**

- - 3 specific communities to engage in (with links if possible)

- - 2 potential partnership/integration opportunities

- - 1 creative growth hack specific to this product

+ **Communities and partnerships**

+ - 3 communities to join, with links

+ - 2 partnership or integration opportunities

+ - 1 growth tactic specific to this product

- ### 5. Metrics Dashboard

+ ### 5. Launch metrics

- Define the 5 key metrics to track in the first 90 days:

+ 5 metrics to track in the first 90 days:

- Metric name

- - Target for day 30, 60, 90

- - Tool to measure it (Google Analytics, Mixpanel, manual spreadsheet, etc.)

- - What action to take if the metric is below target

+ - Target for day 30, 60, and 90

+ - Tool to measure it

+ - What to do if it's below target

- ### 6. Budget Allocation

+ For a full metrics setup, point to `/founder:metrics-dashboard`.

- If the total marketing budget is $0-$500/month:

- - How to allocate across channels

- - What to do for free vs. what's worth paying for

- - One investment under $200 that will have outsized impact

+ ### 6. Budget

+ For a budget of $0-$500 a month:

+ - How to split it across channels

+ - What to do for free and what's worth paying for

+ - One spend under $200 with the highest expected return, and why

## Rules

- - Be channel-specific. "Post on social media" is not a tactic.

- - Include actual subreddit names, community URLs, and specific platforms.

- - Every recommendation should work at the $0-$1K/month budget level.

- - No generic advice. Every point should be specific to THIS product and audience.

+ - Name the channel. "Post on social media" is not a tactic.

+ - Include real subreddit names and community links.

+ - Every recommendation must work on $0-$1K a month.

+ - Every point is specific to this product and audience.

- Keep total output under 2000 words.