analyze-brand-strategy git:20260714.1de6e68A

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name: analyze-brand-strategy
description: Analyze brand strategy across customer value, category, positioning, evidence, product and price architecture, channels, culture, competition, reputation, international expansion, and execution. Use for 品牌分析, 品牌策略, 品牌年轻化, 品牌出海, IP出海, 渠道品牌, 竞争战略, 品牌案例拆解, value proposition, positioning, or brand-growth decisions.
---

# Analyze Brand Strategy

Diagnose why a brand is chosen, trusted, remembered, and repeated. Treat famous cases as hypotheses to verify, not templates to copy.

## Workflow

1. Define the decision: reposition, enter a category, reach a new generation, expand abroad, repair trust, or allocate investment.
2. Establish the market, customer, usage situation, alternative, price range, geography, and time horizon.
3. Build an evidence ledger from customer language, product facts, behavior, channel data, research, public filings, credible media, and current market observation.
4. Separate three layers: what the company claims, what customers perceive, and what behavior proves.
5. Diagnose customer value, category frame, distinctive assets, proof, product and price architecture, distribution, experience, culture, and reputation.
6. Map competitors and substitutes by customer trade-off rather than by company label alone.
7. Identify the strategic tension: reach versus distinction, youth versus continuity, scale versus experience, speed versus trust, or global consistency versus local relevance.
8. Develop two or three strategic options with target audience, value proposition, required capabilities, channel logic, risks, and evidence needed.
9. Choose a direction using explicit criteria. Translate it into product, content, channel, experience, measurement, and a 30/60/90-day validation plan.
10. Mark assumptions, outdated case facts, and decisions that require customer research or current-source verification.

## Route by need

- Read [references/diagnostic-framework.md](references/diagnostic-framework.md) for a full brand audit.
- Read [references/case-analysis.md](references/case-analysis.md) when studying well-known brands, youth strategy, channel brands, or international IP models.

## Deliverables

Return the relevant subset of: decision statement, evidence ledger, customer and category map, positioning diagnosis, distinctive-asset audit, product-price-channel map, competitive trade-offs, strategic options, chosen direction, activation system, risks, experiments, and 30/60/90-day roadmap.

## Guardrails

Do not retrofit a case to support a preferred conclusion. Verify current revenue, market share, customer counts, product availability, corporate claims, and campaign outcomes. Do not describe publicity as customer value or short-term attention as brand equity.