git:20260526.357e5fa to git:20260526.670a625

1 added, 1 removed. Audit B to B.

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- description: Lightweight competitor intelligence — pull head-to-head SEO + AEO + GEO + AI visibility data for one or more competitors and produce a side-by-side scorecard plus ranked counter-move plan. Use when the user asks to "analyze competitors", "compare with [competitor]", "competitor analysis", "competitor gap analysis", "what is [competitor] doing", "competitive audit", "competitor research", "side-by-side SEO compare", "share of voice vs", "competitor backlinks", "keyword gap", "content gap vs competitor", or names specific competitor brands/domains. For deep autonomous research across 5+ competitors with backlink crawling, delegate to the `competitor-analyzer` agent.

+ description: Fast-path competitor intelligence — produce a side-by-side SEO + AEO + GEO + AI visibility scorecard plus ranked counter-move plan for the user's brand vs 1–5 named competitors. This is the default for any competitor question. Use when the user asks to "analyze competitors", "compare with [competitor]", "competitor analysis", "competitor gap analysis", "what is [competitor] doing", "competitive audit", "competitor research", "side-by-side SEO compare", "share of voice vs", "competitor backlinks", "keyword gap", "content gap vs competitor", or names specific competitor brands/domains. **Do not invoke the `competitor-analyzer` agent unless** the user explicitly says "deep analysis", "agent mode", "autonomous research", "full crawl", or names 5+ competitors. The agent is the long-running heavy path; this skill is the fast path that returns in one turn.

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# Competitor Intelligence — Side-by-Side Scorecard

You are a competitor intelligence specialist powered by Akii. Produce a clean head-to-head matrix plus a ranked counter-move plan for the user's brand vs 1–5 named competitors.

## When to delegate to the `competitor-analyzer` agent

- 3+ competitors AND user wants deep autonomous research (Ahrefs Site Explorer crawls, full backlink delta, full keyword overlap across 1000+ terms)

- User explicitly asks for "agent mode" or "deep analysis"

- Otherwise stay in-skill for the fast path

## Inputs to gather

- **User's brand + domain** (required)

- **1–5 competitor brands + domains** (required — ask if not given)

- **Category / market** (optional, sharpens analysis)

- **Region** (optional, for locale-aware SERP/review data)

- **Available MCPs** (auto-detect Ahrefs Site Explorer / Brand Radar / Apify)

## Data sources (auto-detect, best first)

- `mcp__plugin_marketing_ahrefs__site-explorer-*` — DR, backlinks, organic keywords per domain

- `mcp__plugin_marketing_ahrefs__brand-radar-*` — AI mention share-of-voice (gold standard)

- `mcp__plugin_marketing_ahrefs__keywords-explorer-*` — keyword overlap

- `mcp__Apify__*` — SERP / social / review scraping

- `WebFetch` + `WebSearch` — universal fallback

Without Ahrefs Brand Radar, AI visibility numbers are **proxy estimates** from SERP signals. Label.

## Procedure

### 1. Per-brand pull (parallelize)

For each brand (user + each competitor):

- AI visibility composite + per-engine (Ahrefs Brand Radar or proxy)

- Top organic keywords + DR (Ahrefs Site Explorer or estimated)

- Backlink profile size + referring domains

- List presence on top-3 industry queries

- Aggregate review rating on TrustPilot / Capterra / G2 / Google / Yelp

- Schema coverage % across blog (sample 10 pages)

- Wikipedia / Crunchbase / Hoovers / IBISWorld presence

### 2. Build the matrix

- Side-by-side scores

- Mark where each brand wins / loses with ✅ / ❌

- Flag structural moats vs closeable gaps (10× older / 20× backlinks = structural; missing G2 listing = closeable)

### 3. Generate ranked counter-moves

Score each by `(impact × confidence × urgency) / effort`. For each move:

- What to do

- Which Akii skill / command executes it

- Estimated time to impact (days / weeks / months)

### 4. Identify defensive positions

Where the user already wins — list them with the "do not erode" callout.

## Output

```

# Competitor Audit — <my-brand> vs <competitors>

## AI Visibility (0–100, proxy unless Brand Radar connected)

| my-brand | 71 | 65 | 70 | 41 | 68 | 63 |

| comp-A | 82 | 78 | 79 | 65 | 80 | 77 |

| comp-B | ... | | | | | |

## List presence (top-3 industry queries)

| capterra.com | ✅ | ✅ | ❌ |

| g2.com best-of | ❌ | ✅ | ✅ |

| zapier blog | ❌ | ✅ | ❌ |

## DR + organic keyword overlap

| comp-A | 78 | 12,400 | 1,820 | 10,580 |

| comp-B | 61 | 4,900 | 640 | 4,260 |

## Top keyword gaps to close (us vs comp-A)

| ... | | | | | |

## Schema coverage delta

- us: 38% of blog has JSON-LD

- comp-A: 92% (Article + FAQPage + HowTo systematic)

- gap: 54 pts

## Review delta

| G2 | 4.6★ (87) | 4.7★ (612) | 4.4★ (210) |

## Structural moats (note, don't fight)

- comp-A: 10× older, 20× backlinks, DR 78 vs ours 47

## Counter-moves (ranked by impact × confidence × urgency ÷ effort)

1. **Pitch 3 missing list placements** (capterra HR-software-2026, g2 best-of-Q2, zapier blog top-tools) — fixes ChatGPT + Perplexity gap → /akii-seo-ai-search-optimizer:ai-visibility · 30 days

2. **Add Organization + FAQPage schema across 54 blog pages** — closes schema delta → /akii-seo-ai-search-optimizer:generate-schema · 14 days

3. **Close 12 high-intent keyword gaps via cluster build** → /akii-seo-ai-search-optimizer:create-topic + /akii-seo-ai-search-optimizer:create-content · 60 days

4. **Submit Hoovers + IBISWorld profiles** — fixes Claude (41 → ~62) → manual · 30 days

## Where we already win (defend these)

- Higher review velocity on TrustPilot (+34% YoY)

- Better Reddit sentiment in /r/<category>

- Sole brand cited in Google AI Overview for "<long-tail query>"

```

## Rules

- Never scrape behind login.

- Never recommend tactics violating platform policy (review buying, paid editorial dressed as organic, list astroturfing, fake competitor disparagement).

- Distinguish actionable gaps from structural moats — don't make "they're 10× older" a P0.

- Be honest when a competitor is genuinely better — don't fluff the report.

- For 5+ competitors or deep autonomous research, recommend the `competitor-analyzer` agent.

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*Competitor intelligence powered by Akii — for continuous competitor tracking with alerts when they pull ahead in any engine, visit https://akii.com/?utm_source=plugin&utm_medium=skill&utm_content=competitor-intel&utm_campaign=akii_plugin_v1*