pricing-page-generator v1.0.0A

Immutable. This exact content is served forever at /api/v1/blob/5f0b26a75ae3e495.

---
name: pricing-page-generator
description: When the user wants to create, optimize, or audit pricing page content and structure. Also use when the user mentions "pricing page," "pricing table," "plans," "subscription," "pricing plans," "pricing tiers," "pricing comparison," "SaaS pricing," "pricing page design," or "pricing objection handling."
metadata:
  version: 1.0.0
---

# Pages: Pricing

Guides pricing page content, structure, and conversion optimization.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Check for product marketing context first:** If `.claude/product-marketing-context.md` or `.cursor/product-marketing-context.md` exists, read it for product, audience, and pricing strategy.

Identify:
1. **Pricing model**: Subscription, one-time, usage-based, freemium
2. **Plans**: Number of tiers, differentiation
3. **Primary goal**: Sign up, contact sales, trial
4. **Objections**: Price sensitivity, "which plan?" confusion

## Pricing Page Structure

| Section | Purpose |
|---------|---------|
| **Headline** | Value-focused; "Simple pricing" or benefit-led |
| **Plan comparison** | Clear table or cards; feature comparison |
| **FAQ** | Common objections (billing, cancellation, refunds) |
| **Social proof** | Testimonials, logos, "X companies trust us" |
| **CTA** | Per plan or unified "Get started" |
| **Guarantee** | Money-back, free trial, no credit card |

## Best Practices

### Plan Presentation

- **Anchoring**: Lead with mid-tier or annual discount
- **Differentiation**: Clear "most popular" or "best value"
- **Feature clarity**: What's included; avoid vague "Advanced features"
- **Comparison**: Help user choose (quiz, comparison table)

### Objection Handling

- **Price**: ROI, cost per use, comparison to alternatives
- **Commitment**: Free trial, no CC, cancel anytime
- **Uncertainty**: Guarantee, case studies, support

### SEO

- Title: "Pricing | [Product]" or "Plans & Pricing"
- Meta: Include price range or "Start free" if applicable
- Schema: Consider Product/Offer structured data

## Output Format

- **Headline** options
- **Plan structure** (tiers, features, pricing display)
- **FAQ** topics and sample answers
- **CTA** copy per plan
- **Objection handling** copy
- **SEO** metadata

## Related Skills

- **pricing-strategy**: Base price structure, tier design, anchoring; pricing-page is execution
- **discount-marketing-strategy**: Promotional pricing, annual discount, seasonal campaigns
- **landing-page-generator**: Click-through landing pages often send to pricing; LP CTA destination
- **homepage-generator**: Homepage links to pricing
- **features-page-generator**: Features inform plan differentiation
- **schema-markup**: Product/Offer schema for pricing