git:20260903.9ce6266 to git:20260905.88e6498

# SaaS Marketing Agents

> An open-source (MIT) collection of 77 specialist B2B SaaS marketing AI agent personas, packaged as 19 installable Claude Code skills and coordinated by the CATALYST multi-agent orchestrator. It ships worked marketing workflows (ABM, product launch, demand generation, content engine) and a continuously updated AEO/GEO playbook for the AI-search era.

Install in Claude Code: `/plugin marketplace add shalintripathi/saas-marketing-agents` then `/plugin install saas-marketing@saas-marketing-agents`. The agents are plain Markdown, so they also work by copying them into any AI coding tool (Cursor, Claude Code, Copilot, Aider, Windsurf).

## Start here

- [README](README.md): what the project is, quick start, and the full agent index

- [Agent index](AGENTS_INDEX.md): all 77 agents with roles and when to use each

- [Workflow guide](WORKFLOW_GUIDE.md): how to chain agents into campaigns

- [Contributing](CONTRIBUTING.md): how to add or improve an agent

- [Roadmap](ROADMAP.md): what is planned next

- [Changelog](CHANGELOG.md): what changed and when

## Skills (19 installable skills)

- [SaaS Marketing Suite](plugins/saas-marketing/skills/saas-marketing-suite/SKILL.md): router — points a plain-language request to the right skill

- [Content Marketing](plugins/saas-marketing/skills/content-marketing/SKILL.md): blog, case study, whitepaper, newsletter, copywriting, and the editorial production system — content briefs, editorial calendar and capacity, review workflow, SME access, style guide, AI-drafting policy, content inventory

- [SEO Growth](plugins/saas-marketing/skills/seo-growth/SKILL.md): keyword research, technical SEO, link building, international/multilingual SEO (hreflang sets, x-default, locale URL architecture, machine-translation review policy), AI/AEO optimization, third-party shortlist presence (review-platform category pages, "best [category] software" roundups, software directories)

- [Paid Media Ops](plugins/saas-marketing/skills/paid-media-ops/SKILL.md): PPC, budget optimization, attribution, programmatic, newsletter and podcast sponsorships, paid G2/Capterra listings, pay-per-lead content syndication

- [Social Media Ops](plugins/saas-marketing/skills/social-media-ops/SKILL.md): LinkedIn, YouTube, Reddit, community, influencer and creator partnerships — vetting a creator's audience before you pay, engagement-rate and fake-follower checks, FTC disclosure and monitoring (16 CFR 255/465) — and B2B podcast strategy: whether to run a show at all, guest booking, the guest tour on other people's shows, show notes and transcripts

- [Design Ops](plugins/saas-marketing/skills/design-ops/SKILL.md): landing pages, brand identity, ad creative

- [Sales Enablement](plugins/saas-marketing/skills/sales-enablement/SKILL.md): outbound, discovery coaching, deal strategy including the mutual action plan (close plan) the buyer co-owns, battle cards, proposals and RFP responses, and technical presales — gating and designing product demos, scoping a proof of concept or pilot against signed success criteria, answering vendor security and compliance questionnaires from evidence, and recording the technical win

- [Product Marketing Ops](plugins/saas-marketing/skills/product-marketing-ops/SKILL.md): positioning, launches, competitive intel, win/loss interview programs, pricing and packaging, agent readiness, international market entry and localization (International GTM Strategist), and brand marketing and demand creation — the brand-versus-performance split, category entry points, distinctive assets, and brand measurement when there is no conversion event to attribute (Brand & Demand Strategist)

- [Marketing Analytics](plugins/saas-marketing/skills/marketing-analytics/SKILL.md): CRO, A/B testing, experiment feasibility (sample size, test duration, what to do when the funnel can't power a test), dashboards, attribution, tracking plan / event taxonomy, GA4 + consent instrumentation audit, and the martech stack itself — tool selection and build-vs-buy, shadow-tool and overlap rationalization, and the switching cost of an ESP/MAP/CRM migration (suppression record, engagement history, measurement continuity); plus customer research method — sampling frames and non-response, what each design can and cannot claim, cross-channel corroboration, evidence grading, and saturation instead of an interview quota

- [Marketing Project Mgmt](plugins/saas-marketing/skills/marketing-project-mgmt/SKILL.md): sprint planning, resource allocation, QBRs

- [Client Operations](plugins/saas-marketing/skills/client-operations/SKILL.md): reporting, QA, compliance, budgets

- [Growth Ops](plugins/saas-marketing/skills/growth-ops/SKILL.md): PLG activation, PQLs, expansion and churn-save, net revenue retention

- [ABM Ops](plugins/saas-marketing/skills/abm-ops/SKILL.md): target account list, 1:1/1:few/1:many account tiering, intent and buying signals, account coverage and penetration measurement

- [Comms Ops](plugins/saas-marketing/skills/comms-ops/SKILL.md): PR and earned media, analyst relations (Gartner, Forrester, IDC)

- [Partnerships Ops](plugins/saas-marketing/skills/partnerships-ops/SKILL.md): co-marketing, channel, cloud-marketplace GTM

- [Events Ops](plugins/saas-marketing/skills/events-ops/SKILL.md): conferences, owned events, field marketing, webinars

- [Developer Marketing Ops](plugins/saas-marketing/skills/developer-marketing-ops/SKILL.md): docs, quickstarts, SDKs, DevRel

- [CATALYST Orchestrator](plugins/saas-marketing/skills/catalyst-orchestrator/SKILL.md): coordinates all 77 agents for large initiatives

## Playbooks & guides

- [AEO/GEO Playbook](guides/aeo-geo-playbook.md): how to get cited by AI answer engines (ChatGPT, Perplexity, Google AI Overviews, Copilot)

- [Marketing loops](loops/README.md): recurring-cadence workflow templates

## Optional

- [Integrations guide](integrations/README.md): tool-by-tool setup

- [Example workflows](examples/README.md): full worked campaigns