git:20261004.40722cf to git:20261005.3e759e5

4 added, 4 removed. Audit A to A.

# SaaS Marketing Agents

- > An open-source (MIT) collection of 88 specialist B2B SaaS marketing AI agent personas, packaged as 19 installable Claude Code skills and coordinated by the CATALYST multi-agent orchestrator. It ships worked marketing workflows (ABM, product launch, demand generation, content engine) and a continuously updated AEO/GEO playbook for the AI-search era.

+ > An open-source (MIT) collection of 89 specialist B2B SaaS marketing AI agent personas, packaged as 19 installable Claude Code skills and coordinated by the CATALYST multi-agent orchestrator. It ships worked marketing workflows (ABM, product launch, demand generation, content engine) and a continuously updated AEO/GEO playbook for the AI-search era.

Install in Claude Code: `/plugin marketplace add shalintripathi/saas-marketing-agents` then `/plugin install saas-marketing@saas-marketing-agents`. The agents are plain Markdown, so they also work by copying them into any AI coding tool (Cursor, Claude Code, Copilot, Aider, Windsurf).

## Start here

- [README](README.md): what the project is, quick start, and the full agent index

- - [Agent index](AGENTS_INDEX.md): all 88 agents with roles and when to use each

+ - [Agent index](AGENTS_INDEX.md): all 89 agents with roles and when to use each

- [Workflow guide](WORKFLOW_GUIDE.md): how to chain agents into campaigns

- [Contributing](CONTRIBUTING.md): how to add or improve an agent

- [Roadmap](ROADMAP.md): what is planned next

- [Changelog](CHANGELOG.md): what changed and when

## Skills (19 installable skills)

- [SaaS Marketing Suite](plugins/saas-marketing/skills/saas-marketing-suite/SKILL.md): router — points a plain-language request to the right skill

- [Content Marketing](plugins/saas-marketing/skills/content-marketing/SKILL.md): blog, case study, whitepaper, newsletter, copywriting, and the editorial production system — content briefs, editorial calendar and capacity, review workflow, SME access, style guide, AI-drafting policy, content inventory, plus the customer academy — course curriculum and learner paths, certification programs with a verifiable credential and an exam blueprint, the gate decision per lesson, course freshness against product releases, and Course structured data

- [SEO Growth](plugins/saas-marketing/skills/seo-growth/SKILL.md): keyword research, technical SEO (including server-log analysis with verified Googlebot/Bingbot and a crawl-budget test drawn from Google's own thresholds), link building, international/multilingual SEO (hreflang sets, x-default, locale URL architecture, machine-translation review policy, Google Business Profile eligibility per market and the no-address alternative for markets with no staffed location), AI/AEO optimization, third-party shortlist presence (review-platform category pages, "best [category] software" roundups, software directories)

- [Paid Media Ops](plugins/saas-marketing/skills/paid-media-ops/SKILL.md): PPC, ads in AI answers (Google AI Overviews and AI Mode, ChatGPT Ads, Copilot), budget allocation and pacing, portfolio audience-collision and suppression mapping, attribution, programmatic, newsletter and podcast sponsorships, paid G2/Capterra listings, pay-per-lead content syndication, and the conversion signal the bidders learn from — the Conversion Signal Engineer (offline conversion import, enhanced conversions for leads, LinkedIn Conversions API, CRM pipeline stages and click IDs sent back to the ad platforms)

- [Social Media Ops](plugins/saas-marketing/skills/social-media-ops/SKILL.md): LinkedIn (including the subscription surfaces — newsletters, Events with consented registration forms, and Live), YouTube, Reddit, community, influencer and creator partnerships — vetting a creator's audience before you pay, engagement-rate and fake-follower checks, FTC disclosure and monitoring (16 CFR 255/465) — and B2B podcast strategy: whether to run a show at all, guest booking, qualifying a show you cannot audit (the RSS feed and guest history, the Apple Podcasts review wall, IAB Tech Lab measurement certification, Listen Score) instead of trusting self-reported downloads, the guest tour on other people's shows, show notes and transcripts — plus the social account estate: who can post or administer each company account and community workspace, continuity when that person leaves (LinkedIn Page admins, Slack Primary Owner, YouTube primary owner), company-held recovery paths and MFA, and a risk-tiered publishing gate with a pause switch — and social listening run as a measurement instrument (Social Listening Analyst): a query book with precision checks, a coverage map that names the platforms and private channels you cannot see, automated sentiment validated against a hand-coded sample, share of voice with a written denominator, alerts set against your own baseline, and a routing table that sends each signal to the agent who acts on it

- [Email Marketing Ops](plugins/saas-marketing/skills/email-marketing-ops/SKILL.md): newsletter strategy, lifecycle and nurture sequences, marketing automation, email copywriting, and deliverability — SPF/DKIM/DMARC authentication, sender reputation, list hygiene and suppression, engagement-signal integrity (Apple Mail Privacy Protection, security-scanner bot clicks), and the cold sending estate: secondary sending domains isolated from the brand domain, domain and mailbox warming, registration footprint, and authentication-drift monitoring; plus the contact budget (Email Lifecycle Architect) — a cross-channel frequency cap across marketing automation, sales sequences, customer success and in-app guides, with a sender register, message precedence and quiet states

- [Design Ops](plugins/saas-marketing/skills/design-ops/SKILL.md): landing pages, brand identity, ad creative

- [Sales Enablement](plugins/saas-marketing/skills/sales-enablement/SKILL.md): outbound and cold-reply handling (out-of-office and auto-reply filtering, "remove me" replies as opt-outs), discovery coaching, deal strategy including the mutual action plan (close plan) the buyer co-owns, battle cards, proposals and RFP responses, and technical presales — gating and designing product demos, scoping a proof of concept or pilot against signed success criteria, answering vendor security and compliance questionnaires from evidence — including the AI annex buyers now attach to them, answered per AI feature and per model route from a disclosure register (model providers as sub-processors, what customer data reaches the model, training and retention terms at the provider, human oversight and the off switch, EU AI Act Article 50 disclosure, AI-CAIQ and ISO/IEC 42001 claims) — and recording the technical win; plus the website's conversational front door — the AI chat agent or inbound AI SDR, its approved answer set, the prices and assurances it must never generate, AI disclosure, human handoff, prompt-injection testing and transcript audits

- - [Product Marketing Ops](plugins/saas-marketing/skills/product-marketing-ops/SKILL.md): founder-led GTM for startups before the motion repeats (design partners on written terms, founder-led sales, product-market-fit evidence from retention and the Sean Ellis question, when to hire the first AE or marketer), positioning, launches (including the pre-GA ladder — private preview, public beta, GA — and early-access programs with a graduation gate), competitive intel, win/loss interview programs, customer advocacy and the customer referral program, incumbent displacement (contract clocks, switching costs, EU Data Act switching rights), pricing and packaging, agent readiness (machine-readable pricing, the agent traversal of the buying path, reading the Lighthouse Agentic Browsing score, and shipping WebMCP tools on signup/demo/quote forms safely — Agent Readiness Strategist), international market entry and localization (International GTM Strategist), and brand marketing and demand creation — the brand-versus-performance split, category entry points, distinctive assets, and brand measurement when there is no conversion event to attribute (Brand & Demand Strategist), and marketing to government buyers — readiness before visibility, FedRAMP/GovRAMP status quoted from the official listing, the accessibility conformance report (VPAT/ACR), gift and hospitality limits for public officials, no implied government endorsement, the pre-solicitation window and the post-solicitation quiet period, and an accurate contract-vehicle map (Public Sector Marketing Strategist)

+ - [Product Marketing Ops](plugins/saas-marketing/skills/product-marketing-ops/SKILL.md): founder-led GTM for startups before the motion repeats (design partners on written terms, founder-led sales, product-market-fit evidence from retention and the Sean Ellis question, when to hire the first AE or marketer), positioning, launches (including the pre-GA ladder — private preview, public beta, GA — and early-access programs with a graduation gate), competitive intel, win/loss interview programs, customer advocacy and the customer referral program, incumbent displacement (contract clocks, switching costs, EU Data Act switching rights), pricing and packaging, agent readiness (machine-readable pricing, the agent traversal of the buying path, reading the Lighthouse Agentic Browsing score, and shipping WebMCP tools on signup/demo/quote forms safely — Agent Readiness Strategist), international market entry and localization (International GTM Strategist), and brand marketing and demand creation — the brand-versus-performance split, category entry points, distinctive assets, and brand measurement when there is no conversion event to attribute (Brand & Demand Strategist), and marketing to government buyers — readiness before visibility, FedRAMP/GovRAMP status quoted from the official listing, the accessibility conformance report (VPAT/ACR), gift and hospitality limits for public officials, no implied government endorsement, the pre-solicitation window and the post-solicitation quiet period, and an accurate contract-vehicle map (Public Sector Marketing Strategist), and marketing through an acquisition — sign-to-close gun-jumping guardrails, the Day 1 letter to acquired customers, the keep/endorse/fold-in/retire brand decision, suppression-first database merging, cross-sell held until the acquired base is stable, and product sunsets (Acquisition Integration Strategist)

- [Marketing Analytics](plugins/saas-marketing/skills/marketing-analytics/SKILL.md): CRO, A/B testing, experiment feasibility (sample size, test duration, what to do when the funnel can't power a test), dashboards, attribution, tracking plan / event taxonomy, GA4 + consent instrumentation audit, and the martech stack itself — tool selection and build-vs-buy, shadow-tool and overlap rationalization, and the switching cost of an ESP/MAP/CRM migration (suppression record, engagement history, measurement continuity); plus customer research method — sampling frames and non-response, what each design can and cannot claim, cross-channel corroboration, evidence grading, and saturation instead of an interview quota, and the go-to-market data that arrives from outside the company — enrichment provider bake-offs run on your own accounts, waterfall ordering by measured cost per usable record, email verification and accept-all domains, data decay, and the provenance and GDPR Article 14 record behind a purchased list (GTM Data Strategist); plus the marketing plan itself — the revenue target decomposed backwards through the funnel into stage volumes, an assumption register that separates measured inputs from inferred ones, the sales-cycle lag that decides which period a lead can land in, sales / production / addressable-audience ceilings, marginal rather than blended cost per source, a scenario band derived from your own plan-versus-actual variance, and declared re-forecast triggers on a versioned plan of record (Demand Planner); plus governance of the team's own AI use — an AI use register per use case, legalize-don't-ban shadow-AI intake, which data classes may enter which AI tool, an autonomy ladder with a never-generate list, eval sets re-run when the model or vendor changes, default-on platform AI settings, kill switches and an AI incident log, and an EU AI Act Article 4 AI-literacy record (Marketing AI Operations Lead)

- [Marketing Project Mgmt](plugins/saas-marketing/skills/marketing-project-mgmt/SKILL.md): sprint planning, resource allocation, QBRs

- [Client Operations](plugins/saas-marketing/skills/client-operations/SKILL.md): reporting, QA, compliance, budgets, the marketing erasure runbook and fan-out register (right to erasure, deletion requests, suppression survival, backup-restore re-contact, California Delete Act / DROP), synthetic-media disclosure position (AI voice/presenter, EU AI Act Article 50, C2PA provenance)

- [Growth Ops](plugins/saas-marketing/skills/growth-ops/SKILL.md): PLG activation, PQLs, the self-guided interactive product demo before signup (gated vs ungated policy, demo freshness against product releases, step-level demo analytics), expansion and churn-save, the self-serve cancel flow and failed-payment (dunning) recovery, net revenue retention

- [ABM Ops](plugins/saas-marketing/skills/abm-ops/SKILL.md): target account list, 1:1/1:few/1:many account tiering, intent and buying signals, account coverage and penetration measurement

- [Comms Ops](plugins/saas-marketing/skills/comms-ops/SKILL.md): PR and earned media — including newsjack triage (standing, the story's first-public clock, never reacting to a competitor's own release) and source-request replies written by the spokesperson, not an LLM — analyst relations (Gartner, Forrester, IDC)

- [Partnerships Ops](plugins/saas-marketing/skills/partnerships-ops/SKILL.md): co-marketing, channel, cloud-marketplace GTM, and channel program architecture — whether to launch a partner program at all, motion selection (referral, technology, services/SI, reseller), partner unit economics and partner CAC vs direct, margin/rebate/SPIF design with clawbacks, partner recruitment and certification ramp, and the rules of engagement, deal-registration adjudication and compensation neutrality that settle channel conflict

- [Events Ops](plugins/saas-marketing/skills/events-ops/SKILL.md): conferences, owned events, field marketing, webinars

- [Developer Marketing Ops](plugins/saas-marketing/skills/developer-marketing-ops/SKILL.md): docs, quickstarts, SDKs, DevRel

- - [CATALYST Orchestrator](plugins/saas-marketing/skills/catalyst-orchestrator/SKILL.md): coordinates all 88 agents for large initiatives

+ - [CATALYST Orchestrator](plugins/saas-marketing/skills/catalyst-orchestrator/SKILL.md): coordinates all 89 agents for large initiatives

## Playbooks & guides

- [AEO/GEO Playbook](guides/aeo-geo-playbook.md): how to get cited by AI answer engines (ChatGPT, Perplexity, Google AI Overviews, Copilot)

- [Marketing loops](loops/README.md): recurring-cadence workflow templates

## Optional

- [Integrations guide](integrations/README.md): tool-by-tool setup

- [Example workflows](examples/README.md): full worked campaigns