llms.txt git:20260915.bdc3c5bA

Immutable. This exact content never changes and is served at /api/v1/blob/0daa892adad40940.

# SaaS Marketing Agents

> An open-source (MIT) collection of 81 specialist B2B SaaS marketing AI agent personas, packaged as 19 installable Claude Code skills and coordinated by the CATALYST multi-agent orchestrator. It ships worked marketing workflows (ABM, product launch, demand generation, content engine) and a continuously updated AEO/GEO playbook for the AI-search era.

Install in Claude Code: `/plugin marketplace add shalintripathi/saas-marketing-agents` then `/plugin install saas-marketing@saas-marketing-agents`. The agents are plain Markdown, so they also work by copying them into any AI coding tool (Cursor, Claude Code, Copilot, Aider, Windsurf).

## Start here

- [README](README.md): what the project is, quick start, and the full agent index
- [Agent index](AGENTS_INDEX.md): all 81 agents with roles and when to use each
- [Workflow guide](WORKFLOW_GUIDE.md): how to chain agents into campaigns
- [Contributing](CONTRIBUTING.md): how to add or improve an agent
- [Roadmap](ROADMAP.md): what is planned next
- [Changelog](CHANGELOG.md): what changed and when

## Skills (19 installable skills)

- [SaaS Marketing Suite](plugins/saas-marketing/skills/saas-marketing-suite/SKILL.md): router — points a plain-language request to the right skill
- [Content Marketing](plugins/saas-marketing/skills/content-marketing/SKILL.md): blog, case study, whitepaper, newsletter, copywriting, and the editorial production system — content briefs, editorial calendar and capacity, review workflow, SME access, style guide, AI-drafting policy, content inventory
- [SEO Growth](plugins/saas-marketing/skills/seo-growth/SKILL.md): keyword research, technical SEO, link building, international/multilingual SEO (hreflang sets, x-default, locale URL architecture, machine-translation review policy, Google Business Profile eligibility per market and the no-address alternative for markets with no staffed location), AI/AEO optimization, third-party shortlist presence (review-platform category pages, "best [category] software" roundups, software directories)
- [Paid Media Ops](plugins/saas-marketing/skills/paid-media-ops/SKILL.md): PPC, budget allocation and pacing, portfolio audience-collision and suppression mapping, attribution, programmatic, newsletter and podcast sponsorships, paid G2/Capterra listings, pay-per-lead content syndication
- [Social Media Ops](plugins/saas-marketing/skills/social-media-ops/SKILL.md): LinkedIn (including the subscription surfaces — newsletters, Events with consented registration forms, and Live), YouTube, Reddit, community, influencer and creator partnerships — vetting a creator's audience before you pay, engagement-rate and fake-follower checks, FTC disclosure and monitoring (16 CFR 255/465) — and B2B podcast strategy: whether to run a show at all, guest booking, the guest tour on other people's shows, show notes and transcripts — plus the social account estate: who can post or administer each company account and community workspace, continuity when that person leaves (LinkedIn Page admins, Slack Primary Owner, YouTube primary owner), company-held recovery paths and MFA, and a risk-tiered publishing gate with a pause switch
- [Email Marketing Ops](plugins/saas-marketing/skills/email-marketing-ops/SKILL.md): newsletter strategy, lifecycle and nurture sequences, marketing automation, email copywriting, and deliverability — SPF/DKIM/DMARC authentication, sender reputation, list hygiene and suppression, engagement-signal integrity (Apple Mail Privacy Protection, security-scanner bot clicks), and the cold sending estate: secondary sending domains isolated from the brand domain, domain and mailbox warming, registration footprint, and authentication-drift monitoring; plus the contact budget (Email Lifecycle Architect) — a cross-channel frequency cap across marketing automation, sales sequences, customer success and in-app guides, with a sender register, message precedence and quiet states
- [Design Ops](plugins/saas-marketing/skills/design-ops/SKILL.md): landing pages, brand identity, ad creative
- [Sales Enablement](plugins/saas-marketing/skills/sales-enablement/SKILL.md): outbound, discovery coaching, deal strategy including the mutual action plan (close plan) the buyer co-owns, battle cards, proposals and RFP responses, and technical presales — gating and designing product demos, scoping a proof of concept or pilot against signed success criteria, answering vendor security and compliance questionnaires from evidence, and recording the technical win; plus the website's conversational front door — the AI chat agent or inbound AI SDR, its approved answer set, the prices and assurances it must never generate, AI disclosure, human handoff, prompt-injection testing and transcript audits
- [Product Marketing Ops](plugins/saas-marketing/skills/product-marketing-ops/SKILL.md): positioning, launches, competitive intel, win/loss interview programs, customer advocacy and the customer referral program, incumbent displacement (contract clocks, switching costs, EU Data Act switching rights), pricing and packaging, agent readiness, international market entry and localization (International GTM Strategist), and brand marketing and demand creation — the brand-versus-performance split, category entry points, distinctive assets, and brand measurement when there is no conversion event to attribute (Brand & Demand Strategist)
- [Marketing Analytics](plugins/saas-marketing/skills/marketing-analytics/SKILL.md): CRO, A/B testing, experiment feasibility (sample size, test duration, what to do when the funnel can't power a test), dashboards, attribution, tracking plan / event taxonomy, GA4 + consent instrumentation audit, and the martech stack itself — tool selection and build-vs-buy, shadow-tool and overlap rationalization, and the switching cost of an ESP/MAP/CRM migration (suppression record, engagement history, measurement continuity); plus customer research method — sampling frames and non-response, what each design can and cannot claim, cross-channel corroboration, evidence grading, and saturation instead of an interview quota, and the go-to-market data that arrives from outside the company — enrichment provider bake-offs run on your own accounts, waterfall ordering by measured cost per usable record, email verification and accept-all domains, data decay, and the provenance and GDPR Article 14 record behind a purchased list (GTM Data Strategist); plus the marketing plan itself — the revenue target decomposed backwards through the funnel into stage volumes, an assumption register that separates measured inputs from inferred ones, the sales-cycle lag that decides which period a lead can land in, sales / production / addressable-audience ceilings, marginal rather than blended cost per source, a scenario band derived from your own plan-versus-actual variance, and declared re-forecast triggers on a versioned plan of record (Demand Planner)
- [Marketing Project Mgmt](plugins/saas-marketing/skills/marketing-project-mgmt/SKILL.md): sprint planning, resource allocation, QBRs
- [Client Operations](plugins/saas-marketing/skills/client-operations/SKILL.md): reporting, QA, compliance, budgets, synthetic-media disclosure position (AI voice/presenter, EU AI Act Article 50, C2PA provenance)
- [Growth Ops](plugins/saas-marketing/skills/growth-ops/SKILL.md): PLG activation, PQLs, the self-guided interactive product demo before signup (gated vs ungated policy, demo freshness against product releases, step-level demo analytics), expansion and churn-save, net revenue retention
- [ABM Ops](plugins/saas-marketing/skills/abm-ops/SKILL.md): target account list, 1:1/1:few/1:many account tiering, intent and buying signals, account coverage and penetration measurement
- [Comms Ops](plugins/saas-marketing/skills/comms-ops/SKILL.md): PR and earned media, analyst relations (Gartner, Forrester, IDC)
- [Partnerships Ops](plugins/saas-marketing/skills/partnerships-ops/SKILL.md): co-marketing, channel, cloud-marketplace GTM
- [Events Ops](plugins/saas-marketing/skills/events-ops/SKILL.md): conferences, owned events, field marketing, webinars
- [Developer Marketing Ops](plugins/saas-marketing/skills/developer-marketing-ops/SKILL.md): docs, quickstarts, SDKs, DevRel
- [CATALYST Orchestrator](plugins/saas-marketing/skills/catalyst-orchestrator/SKILL.md): coordinates all 81 agents for large initiatives

## Playbooks & guides

- [AEO/GEO Playbook](guides/aeo-geo-playbook.md): how to get cited by AI answer engines (ChatGPT, Perplexity, Google AI Overviews, Copilot)
- [Marketing loops](loops/README.md): recurring-cadence workflow templates

## Optional

- [Integrations guide](integrations/README.md): tool-by-tool setup
- [Example workflows](examples/README.md): full worked campaigns