ads-create ยท diff
git:20260712.0b8566e to git:20260910.c046344
9 added, 4 removed. Audit A to A.
---
name: ads-create
description: "Create source-grounded paid-ad campaign concepts, messaging, copy, creative briefs, and production plans from a validated brand profile, campaign objective, platform requirements, and optional audit evidence. Triggers on: campaign brief, campaign concepts, create a campaign, ad concepts, ad copy, ad messaging, creative brief, headlines, descriptions."
---
# Campaign Concepts and Copy
1. Load the validated setup/brand profile, objective, audience, offer, proof,
platform/placement requirements, policy context, and optional audit findings.
2. Separate factual claims, operator-approved claims, and creative hypotheses.
- 3. Generate materially distinct strategic concepts, not cosmetic rewrites.
- 4. For each concept, define insight, promise, proof, hook, narrative, CTA, objections,
+ 3. For Meta work, collect the account, Pixel, and conversion cold-start
+ dimensions per the contract in `skills/ads-meta/SKILL.md`. When any
+ dimension is cold or `unknown`, state that in the brief, do not reuse
+ mature-account creative benchmarks or performance claims, and never label
+ existing creative bad merely because the Pixel is new.
+ 4. Generate materially distinct strategic concepts, not cosmetic rewrites.
+ 5. For each concept, define insight, promise, proof, hook, narrative, CTA, objections,
platform adaptations, destination, and experiment hypothesis.
- 5. Validate copy limits and policy against current platform references. Load only
+ 6. Validate copy limits and policy against current platform references. Load only
the active files among `ads/references/google-creative-specs.md`,
`meta-creative-specs.md`, `youtube-creative-specs.md`,
`linkedin-creative-specs.md`, `tiktok-creative-specs.md`, and
`microsoft-creative-specs.md`; use the dated source ledger for every current
specification claim.
- 6. Return a versioned creative brief and copy deck inside the run directory.
+ 7. Return a versioned creative brief and copy deck inside the run directory.
Do not invent testimonials, certifications, scarcity, prices, outcomes, or regulated
claims. Human review remains required before production or launch.