cold-call-scripts · diff
git:20260130.9b3c151 to git:20260130.3049570
14 added, 89 removed. Audit A to A.
---
name: cold-call-scripts
description: 1-minute cold call script (5 steps) and no-show phone script. Use when training SDRs on calls, building call frameworks, or handling common phone scenarios.
---
# Cold Call Scripts
- ## 1-Minute Cold Call Script (5 Steps)
-
- ### Step 1: Pattern Interrupt Opening
- ```
- "Hey {{firstName}}, this is [Name] from ColdIQ—
- I know I'm catching you out of the blue."
- ```
-
- **Why it works:** Acknowledges the interruption, reduces defensiveness
-
- ---
-
- ### Step 2: Permission-Based Transition
- ```
- "Mind if I take 30 seconds to tell you why I called?
- Then you can decide if it's worth continuing."
- ```
-
- **Why it works:** Gives them control, earns right to pitch
-
- ---
-
- ### Step 3: Problem Statement
- ```
- "I work with [ICP] who are struggling with [problem]."
- ```
-
- **Why it works:** Establishes relevance quickly
-
- ---
-
- ### Step 4: Social Proof
- ```
- "We just helped [similar company] achieve [result]."
- ```
-
- **Why it works:** Credibility through specific example
-
- ---
-
- ### Step 5: CTA
- ```
- "Is that something you're dealing with right now?"
- ```
+ For objection responses, see [references/objections.md](references/objections.md).
- **Why it works:** Opens conversation vs asking for meeting
+ ## 1-Minute Cold Call Script (5 Steps)
- ---
+ | Step | Script | Purpose |
+ |------|--------|---------|
+ | 1 | "Hey {{firstName}}, this is [Name] from ColdIQ—I know I'm catching you out of the blue." | Pattern interrupt |
+ | 2 | "Mind if I take 30 seconds to tell you why I called? Then you can decide if it's worth continuing." | Earn permission |
+ | 3 | "I work with [ICP] who are struggling with [problem]." | Establish relevance |
+ | 4 | "We just helped [similar company] achieve [result]." | Social proof |
+ | 5 | "Is that something you're dealing with right now?" | Open conversation |
## Full Script Example
```
"Hey Sarah, this is Mike from ColdIQ—I know I'm catching you out of the blue.
Mind if I take 30 seconds to tell you why I called? Then you can decide if it's worth continuing.
I work with B2B SaaS companies doing $5-20M who are struggling with inconsistent pipeline.
We just helped a company similar to yours book 40+ qualified meetings per month.
Is pipeline predictability something you're dealing with right now?"
```
- ---
-
## No-Show Phone Script
```
"Hey {{firstName}}, it's [Name] from ColdIQ.
- We had a call scheduled for [time]—
- wanted to make sure everything's okay.
+ We had a call scheduled for [time]—wanted to make sure everything's okay.
- No worries if something came up.
- Would [alternative time] work better?"
+ No worries if something came up. Would [alternative time] work better?"
```
- **Key principles:**
- - No guilt or pressure
- - Assume good intent
- - Offer easy reschedule
- - Keep it brief
-
- ---
+ **Key:** No guilt, assume good intent, offer easy reschedule.
- ## Voicemail Script
+ ## Voicemail Script (Under 20 seconds)
```
"Hey {{firstName}}, [Name] from ColdIQ.
Quick message—I work with [ICP] on [problem].
Thought it might be relevant given [trigger/observation].
- I'll shoot you an email with some times.
-
- Talk soon."
- ```
-
- **Length:** Under 20 seconds
-
- ---
-
- ## Objection Responses
-
- ### "Not interested"
- ```
- "Totally fair. Mind if I ask—is it the timing, or is [problem] just not a priority right now?"
- ```
-
- ### "Send me an email"
- ```
- "Happy to. Quick question so I can make it relevant—what's your biggest challenge with [topic] right now?"
- ```
-
- ### "We already have a solution"
- ```
- "Got it. How's that working for you? Most companies I talk to are still seeing [common problem] even with [solution type]."
- ```
-
- ### "No budget"
- ```
- "Understood. Out of curiosity—if budget weren't a constraint, would [problem] be worth solving?"
+ I'll shoot you an email with some times. Talk soon."
```