git:20260902.d59a416 to git:20260919.058882f

14 added, 6 removed. Audit A to A.

---

name: go-to-market

- description: Plan and evaluate go-to-market strategy using positioning, acquisition, growth economics, market-entry, and competitive-response workflows. Do not use for CRM execution, product strategy, legal interpretation, or visual brand design.

- (April Dunford's positioning, message hierarchy), customer acquisition strategy (paid,

- organic, PLG, SLG), brand architecture (brand house vs house of brands), growth modeling

- (CAC/LTV by channel, cohort analysis), market entry strategy (beachhead, land-and-expand),

- and competitive response (pricing wars, feature races, brand defense). Do not use for

- sales execution and pipeline management, product strategy, or visual brand identity design.

+ description: >-

+ Plan and evaluate go-to-market strategy using positioning, acquisition,

+ growth economics, market-entry, competitive-response, and governed

+ agent-assisted acquisition experiments. Use for ICP, messaging, channel,

+ CAC/LTV, beachhead, or automated-GTM strategy decisions. Do not use for

+ campaign execution, CRM mutations, legal interpretation, product strategy,

+ or visual brand design.

license: MIT

metadata:

tags: go-to-market, cmo, marketing, positioning, messaging, acquisition, brand-architecture,

growth-modeling, competitive-response, plg, slg

source_repo: https://github.com/magnus919/hermes-profiles

---

# Go-to-Market — CMO Methodology

CMO-level methodology for go-to-market strategy, positioning, acquisition, brand, and growth modeling. This skill provides the frameworks and reference material for a chief marketing officer profile.

## When to Load

| Trigger | What's Needed |

|---------|---------------|

| Define positioning and messaging | `references/positioning-messaging.md` — Dunford framework, message hierarchy |

| Build acquisition channel strategy | `references/acquisition-strategy.md` — channel mix, PLG/SLG, funnel metrics |

| Design brand architecture | `references/acquisition-strategy.md` — brand systems, visual identity, brand health |

| Model growth economics | `references/growth-modeling.md` — CAC/LTV, cohort analysis, market entry |

| Develop competitive response | `references/acquisition-strategy.md` — pricing wars, feature races, brand defense |

| Plan market entry | `references/growth-modeling.md` — beachhead, land-and-expand, channel economics |

+ | Design AI-assisted or automated acquisition experiments | `references/agent-assisted-acquisition-experiments.md` — experiment contract, readiness gate, earned authority, signal quality, stop rules |

## Loading Order

```text

skill_view('go-to-market')

# Then domain-specific references:

skill_view('go-to-market', file_path='references/positioning-messaging.md')

skill_view('go-to-market', file_path='references/acquisition-strategy.md')

skill_view('go-to-market', file_path='references/growth-modeling.md')

+ # For AI-assisted targeting, outreach, reply handling, or optimization:

+ skill_view('go-to-market', file_path='references/agent-assisted-acquisition-experiments.md')

```

## Reference Files

| Reference | Purpose |

|-----------|---------|

| `references/positioning-messaging.md` | April Dunford positioning, message hierarchy (elevator pitch → value prop → narrative), positioning diagnostic |

| `references/acquisition-strategy.md` | Channel taxonomy, PLG vs SLG playbooks, sales funnel ratios, competitive response playbook, brand architecture |

| `references/growth-modeling.md` | CAC/LTV deep dive, cohort analysis practical guide, NRR, market entry strategy (beachhead, land-and-expand) |

| `references/decision-workflow.md` | Bounded launch/channel decisions, worked beachhead example, reusable memo, and owner routing matrix |

+ | `references/agent-assisted-acquisition-experiments.md` | Bounded experiment contract, readiness and responsibility gate, capability-specific earned authority, signal-quality ladder, decision loop, and stop conditions |

## Output Contract

The profile using this skill produces artifact pyramids. The response to any caller is the absolute path to `00-index.md`. See `artifact-pyramids` skill for the specification.

## When not to use

- **Sales execution and pipeline management** — this skill owns acquisition *strategy*, not running the funnel. CRM operations (contact lookup, deal pipeline views, confirmed stage changes) belong to [crm](../crm/SKILL.md).

- **Product strategy and roadmap** — product vision, PMF, and prioritization belong to `product-strategy` and `product-methodology`.

- **Visual brand identity design** — logo, palette, and brand systems belong to `brand-designer`.

- **Marketing campaign execution** — this skill defines the channel strategy and positioning; operating the channel tools is the corresponding tool skill's job.

+ - **Legal interpretation** — this skill records the jurisdiction, recipient type, and responsible owner as readiness inputs; `legal-strategy` or qualified counsel determines what law permits.

## Related Skills

- [artifact-pyramids](../artifact-pyramids/SKILL.md) — output contract

- [product-strategy](../product-strategy/SKILL.md) — CPO methodology (product vision, PMF, market sizing)

- [brand-designer](../brand-designer/SKILL.md) — visual brand identity design

- [seo](../seo/SKILL.md) — organic search, answer-engine, and generative-search audit and content strategy

- [crm](../crm/SKILL.md) — HubSpot CRM operations: contact lookup, deal pipeline views, and confirmed deal stage changes

+ - [ai-governance](../ai-governance/SKILL.md) — organizational AI risk, lifecycle gates, decision rights, and agentic controls

+ - [legal-strategy](../legal-strategy/SKILL.md) — legal analysis when outreach or data-use rules require interpretation