go-to-market · diff
git:20260721.c7c4d3b to git:20260804.6f67a34
18 added, 9 removed. Audit A to A.
---
name: go-to-market
- description: CMO methodology — positioning and messaging frameworks (April Dunford's
- positioning, message hierarchy), customer acquisition strategy (paid, organic, PLG,
- SLG), brand architecture (brand house vs house of brands), growth modeling (CAC/LTV
- by channel, cohort analysis), market entry strategy (beachhead, land-and-expand),
- competitive response (pricing wars, feature races, brand defense).
+ description: Plan and execute go-to-market strategy — positioning and messaging frameworks
+ (April Dunford's positioning, message hierarchy), customer acquisition strategy (paid,
+ organic, PLG, SLG), brand architecture (brand house vs house of brands), growth modeling
+ (CAC/LTV by channel, cohort analysis), market entry strategy (beachhead, land-and-expand),
+ and competitive response (pricing wars, feature races, brand defense). Do not use for
+ sales execution and pipeline management, product strategy, or visual brand identity design.
license: MIT
metadata:
tags: go-to-market, cmo, marketing, positioning, messaging, acquisition, brand-architecture,
growth-modeling, competitive-response, plg, slg
source_repo: https://github.com/magnus919/hermes-profiles
---
# Go-to-Market — CMO Methodology
CMO-level methodology for go-to-market strategy, positioning, acquisition, brand, and growth modeling. This skill provides the frameworks and reference material for a chief marketing officer profile.
## When to Load
| Trigger | What's Needed |
|---------|---------------|
| Define positioning and messaging | `references/positioning-messaging.md` — Dunford framework, message hierarchy |
| Build acquisition channel strategy | `references/acquisition-strategy.md` — channel mix, PLG/SLG, funnel metrics |
| Design brand architecture | `references/acquisition-strategy.md` — brand systems, visual identity, brand health |
| Model growth economics | `references/growth-modeling.md` — CAC/LTV, cohort analysis, market entry |
| Develop competitive response | `references/acquisition-strategy.md` — pricing wars, feature races, brand defense |
| Plan market entry | `references/growth-modeling.md` — beachhead, land-and-expand, channel economics |
## Loading Order
```text
skill_view('go-to-market')
# Then domain-specific references:
skill_view('go-to-market', file_path='references/positioning-messaging.md')
skill_view('go-to-market', file_path='references/acquisition-strategy.md')
skill_view('go-to-market', file_path='references/growth-modeling.md')
```
## Reference Files
| Reference | Purpose |
|-----------|---------|
| `references/positioning-messaging.md` | April Dunford positioning, message hierarchy (elevator pitch → value prop → narrative), positioning diagnostic |
| `references/acquisition-strategy.md` | Channel taxonomy, PLG vs SLG playbooks, sales funnel ratios, competitive response playbook, brand architecture |
| `references/growth-modeling.md` | CAC/LTV deep dive, cohort analysis practical guide, NRR, market entry strategy (beachhead, land-and-expand) |
## Output Contract
The profile using this skill produces artifact pyramids. The response to any caller is the absolute path to `00-index.md`. See `artifact-pyramids` skill for the specification.
+ ## When not to use
+
+ - **Sales execution and pipeline management** — this skill owns acquisition *strategy*, not running the funnel. CRM operations (contact lookup, deal pipeline views, confirmed stage changes) belong to [crm](../crm/SKILL.md).
+ - **Product strategy and roadmap** — product vision, PMF, and prioritization belong to `product-strategy` and `product-methodology`.
+ - **Visual brand identity design** — logo, palette, and brand systems belong to `brand-designer`.
+ - **Marketing campaign execution** — this skill defines the channel strategy and positioning; operating the channel tools is the corresponding tool skill's job.
+
## Related Skills
- - `artifact-pyramids` — output contract
- - `product-strategy` — CPO methodology (product vision, PMF, market sizing)
- - `brand-designer` — visual brand identity design
- - `seo-content-optimization` — organic search and content strategy
+ - [artifact-pyramids](../artifact-pyramids/SKILL.md) — output contract
+ - [product-strategy](../product-strategy/SKILL.md) — CPO methodology (product vision, PMF, market sizing)
+ - [brand-designer](../brand-designer/SKILL.md) — visual brand identity design
+ - [seo-audit](../seo-audit/SKILL.md) — organic search audit and content strategy
+ - [crm](../crm/SKILL.md) — HubSpot CRM operations: contact lookup, deal pipeline views, and confirmed deal stage changes