git:20260826.531ff67 to git:20260902.d59a416

3 added, 1 removed. Audit A to A.

---

name: go-to-market

- description: Plan and execute go-to-market strategy — positioning and messaging frameworks

+ description: Plan and evaluate go-to-market strategy using positioning, acquisition, growth economics, market-entry, and competitive-response workflows. Do not use for CRM execution, product strategy, legal interpretation, or visual brand design.

(April Dunford's positioning, message hierarchy), customer acquisition strategy (paid,

organic, PLG, SLG), brand architecture (brand house vs house of brands), growth modeling

(CAC/LTV by channel, cohort analysis), market entry strategy (beachhead, land-and-expand),

and competitive response (pricing wars, feature races, brand defense). Do not use for

sales execution and pipeline management, product strategy, or visual brand identity design.

license: MIT

metadata:

tags: go-to-market, cmo, marketing, positioning, messaging, acquisition, brand-architecture,

growth-modeling, competitive-response, plg, slg

source_repo: https://github.com/magnus919/hermes-profiles

---

# Go-to-Market — CMO Methodology

CMO-level methodology for go-to-market strategy, positioning, acquisition, brand, and growth modeling. This skill provides the frameworks and reference material for a chief marketing officer profile.

## When to Load

| Trigger | What's Needed |

|---------|---------------|

| Define positioning and messaging | `references/positioning-messaging.md` — Dunford framework, message hierarchy |

| Build acquisition channel strategy | `references/acquisition-strategy.md` — channel mix, PLG/SLG, funnel metrics |

| Design brand architecture | `references/acquisition-strategy.md` — brand systems, visual identity, brand health |

| Model growth economics | `references/growth-modeling.md` — CAC/LTV, cohort analysis, market entry |

| Develop competitive response | `references/acquisition-strategy.md` — pricing wars, feature races, brand defense |

| Plan market entry | `references/growth-modeling.md` — beachhead, land-and-expand, channel economics |

## Loading Order

```text

skill_view('go-to-market')

# Then domain-specific references:

skill_view('go-to-market', file_path='references/positioning-messaging.md')

skill_view('go-to-market', file_path='references/acquisition-strategy.md')

skill_view('go-to-market', file_path='references/growth-modeling.md')

```

## Reference Files

| Reference | Purpose |

|-----------|---------|

| `references/positioning-messaging.md` | April Dunford positioning, message hierarchy (elevator pitch → value prop → narrative), positioning diagnostic |

| `references/acquisition-strategy.md` | Channel taxonomy, PLG vs SLG playbooks, sales funnel ratios, competitive response playbook, brand architecture |

| `references/growth-modeling.md` | CAC/LTV deep dive, cohort analysis practical guide, NRR, market entry strategy (beachhead, land-and-expand) |

+ | `references/decision-workflow.md` | Bounded launch/channel decisions, worked beachhead example, reusable memo, and owner routing matrix |

## Output Contract

The profile using this skill produces artifact pyramids. The response to any caller is the absolute path to `00-index.md`. See `artifact-pyramids` skill for the specification.

## When not to use

- **Sales execution and pipeline management** — this skill owns acquisition *strategy*, not running the funnel. CRM operations (contact lookup, deal pipeline views, confirmed stage changes) belong to [crm](../crm/SKILL.md).

- **Product strategy and roadmap** — product vision, PMF, and prioritization belong to `product-strategy` and `product-methodology`.

- **Visual brand identity design** — logo, palette, and brand systems belong to `brand-designer`.

- **Marketing campaign execution** — this skill defines the channel strategy and positioning; operating the channel tools is the corresponding tool skill's job.

## Related Skills

- [artifact-pyramids](../artifact-pyramids/SKILL.md) — output contract

- [product-strategy](../product-strategy/SKILL.md) — CPO methodology (product vision, PMF, market sizing)

- [brand-designer](../brand-designer/SKILL.md) — visual brand identity design

- [seo](../seo/SKILL.md) — organic search, answer-engine, and generative-search audit and content strategy

- [crm](../crm/SKILL.md) — HubSpot CRM operations: contact lookup, deal pipeline views, and confirmed deal stage changes