git:20260621.2caaecc to git:20260905.f7824ba

3 added, 7 removed. Audit A to A.

---

name: "non-generic-web-copy"

- description: "Write and revise website copy so it feels specific, credible, and non-generic. Use for headlines, subheads, CTAs, navigation, product copy, service copy, luxury/editorial language, testimonials, empty states, forms, pricing, and any website where placeholder marketing or AI-sounding copy would weaken the design."

+ description: "Replace vague marketing with credible specifics."

---

# Non Generic Web Copy

## Purpose

Replace vague AI-sounding marketing with copy that proves the site is real.

## Required Use

Use this skill when the trigger description applies. Keep the `SKILL.md` lean, then read `references/non-generic-web-copy-guide.md` for concrete rules before planning or editing a meaningful website change.

- ## Operating Contract

+ ## Scoped execution

- 1. Inspect before coding when code exists.

- 2. Convert vague taste into concrete rules.

- 3. Explain planned files before major changes unless the user clearly said to proceed.

- 4. Build, inspect, polish, and verify.

- 5. Report commands run, files changed, and anything not tested.

+ Apply the [shared web contract](../website-operating-rules/references/scoped-web-contract.md) once when execution crosses phases; reuse it if already read. Load only the specialist guidance relevant to the requested surface and deliverable.

## Detailed Guide

Read `references/non-generic-web-copy-guide.md` when this skill is active for a build, redesign, review, or implementation plan.