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# GTM Skills

211 production go-to-market skills for Claude-compatible agents. Skills are self-contained folders with instructions, scripts, references, templates, assets, and metadata that agents load through progressive disclosure.

## Install

`/plugin marketplace add LeadMagic/gtm-skills` then `/plugin install gtm-skills@gtm-skills`. Portable Agent Skills install: `gh skill install LeadMagic/gtm-skills --all --agent claude-code --scope user`.

## Operating Model

- Discovery loads skill name + description.
- Activation loads SKILL.md.
- Execution loads references/, templates/, scripts/, and assets/ on demand.
- Use the narrowest skill that matches the task; chain skills for full GTM workflows.
- Verify integrity with `skills.lock` when installing from source.
- Apply docs/SOURCE_STANDARDS.md: named public authorities, primary docs, and no placeholder framework labels.
- Use docs/QUALITY_BAR.md to understand the quality bar every skill in this repo must meet.

## Top Authority Signals

- Google and Yahoo — Bulk sender requirements (2024) (8 skills)
- Force Management Command of the Message (7 skills)
- Aaron Ross — Predictable Revenue (6 skills)
- Forrester (SiriusDecisions) — Demand Waterfall (6 skills)
- ITSMA — Account-Based Marketing (6 skills)
- Richard van der Blom (Just Connecting) — LinkedIn Algorithm Insights Report (6 skills)
- Todd Caponi Transparency Sale (6 skills)
- DAMA-DMBOK Data Quality Dimensions (5 skills)
- Google Search Central — SEO Starter Guide (5 skills)
- Jessie Lizak (Reveting) — LinkedIn Live & livestream content engine (5 skills)
- Winning by Design — SPICED (5 skills)
- Winning by Design Bowtie (5 skills)

## Skills Index

### abm (7)
- **abm-1-to-1** — Runs strategic 1-to-1 ABM for 5-15 high-value accounts: account plans, custom microsites, executive engagement, direct mail, and board-level connections. Use when a named enterpri…
- **abm-1-to-few** — Runs ABM at scale (1-to-few) for 15-50 clustered accounts: industry or persona clusters, semi-custom campaigns, and cluster-level content. Use when named-account ABM needs to reac…
- **abm-1-to-many** — Runs programmatic 1-to-many ABM for 50-200+ accounts: automated personalization, scaled outbound, intent-based targeting, and lookalike expansion. Use when ABM coverage must grow…
- **abm-strategy** — Designs an account-based marketing program: tier selection, account scoring, channel orchestration, BDR alignment (account-based sales development), and a measurement framework. U…
- **account-selection** — Builds and tiers a target account list: fit and intent scoring models, tier assignment, and TAM segmentation. Use when the user needs to decide which accounts to target, score or…
- **multi-thread-orchestration** — Orchestrates multi-threaded engagement across a buying committee: stakeholder maps, parallel plays by role, and detection of missing ("ghost") stakeholders. Use when a deal depend…
- **strategic-gifting** — Strategic B2B gifting — John Ruhlin Giftology, Sendoso/Alyce/Reachdesk platforms, buyer gifting compliance, ABM tier budgets, gifting sequences, and CRM tracking. Use when sending…

### analytics (13)
- **1p-tagging-pixels** — Set up first-party tracking and analytics — website pixels, conversion tracking, UTM architecture, cookie consent, server-side tagging vs client-side, 1P vs 3P data strategy, and…
- **a-b-testing** — Design statistically sound GTM experiments for copy, channels, landing pages, sequencing, pricing, and funnel conversion. Produces hypothesis, sample-size logic, success metrics,…
- **attribution** — Build practical B2B attribution models across first touch, lead creation, opportunity creation, multi-touch, account-based influence, and sales-sourced revenue. Produces model com…
- **campaign-analytics** — Analyze campaign performance from deliverability through revenue: delivery, engagement, replies, meetings, SQOs, pipeline, CAC, and payback. Produces diagnostic scorecard, root-ca…
- **deliverability-monitoring** — Monitor outbound deliverability health across domains, inboxes, DNS, bounces, spam placement, reply rates, and reputation signals. Produces alert thresholds, dashboard spec, weekl…
- **event-analytics** — Customer event analytics across every GTM system — Intercom, Zendesk, Salesforce, HubSpot, Segment, Amplitude, Mixpanel, PostHog, and custom event pipelines. Covers event taxonomy…
- **growth-experimentation** — Build a growth experimentation system — ICE scoring, growth sprints, experiment design, statistical significance, and learning repositories. Use when building an experimentation p…
- **gtm-metrics** — Build a GTM metrics system for SaaS: funnel conversion, pipeline velocity, win rates, CAC, payback, NRR, sales efficiency, growth accounting, and executive dashboards. Use when cr…
- **gtm-system-architecture** — Design a complete GTM operating system — revenue model, data model, operating model, growth model, and GTM model per WbD's 6-model framework. Use when designing a GTM system from…
- **marketing-strategy** — Build complete B2B marketing strategies — channel mix, budget allocation, content strategy, demand generation, brand building, and measurement framework. Use when building a marke…
- **paid-advertising** — Build and manage paid advertising campaigns across B2B platforms — LinkedIn Ads, Google Ads, Meta (Facebook/Instagram) Ads, TikTok Ads, and programmatic. Use when launching paid c…
- **proactive-alerts** — Set up proactive GTM alert systems — CRM pipeline alerts, buying signal notifications, Slack/email routing, risk scoring. Use when building alert systems, monitoring pipeline heal…
- **tracking-plan** — Master analytics tracking plan for PLG and B2B SaaS — unified event taxonomy, pixel strategy (1P and 3P tagging), marketing attribution architecture, CDP implementation (Segment,…

### automation (12)
- **ai-sdr-setup** — Deploy AI SDR agents safely and effectively — vendor selection, pilot scope, guardrails, signal routing, human handoff design, QA review, and performance metrics. Use when setting…
- **api-enrichment** — Build API-first enrichment pipelines — provider selection, batching, retries, rate limits, idempotency, webhooks, cost tracking, and CRM writes. Use when integrating enrichment AP…
- **attio-setup** — Set up Attio for B2B SaaS GTM — programmable CRM, custom objects, workflow automation, enrichment integration, and real-time collaboration. Use when configuring Attio for sales, b…
- **clay-automation** — Build production-grade Clay enrichment workflows — table architecture, waterfall configuration, Claygent AI research, Sculptor table building, CRM push with clay_status properties…
- **crm-integration** — Configure CRM systems for GTM — lifecycle stages, deal stages, field ownership, enrichment sync, dedupe, required fields, and reporting. Use when setting up HubSpot, Salesforce, A…
- **hubspot-setup** — Set up HubSpot for B2B SaaS GTM — CRM configuration, deal pipelines, lifecycle stages, marketing automation, sequences, reporting dashboards, and enrichment integration. Use when…
- **mcp-setup** — Configure Model Context Protocol servers for GTM workflows — server selection, tool scope, permissions, guardrails, observability, and multi-tool orchestration. Use when connectin…
- **n8n-automation** — Build n8n workflows for GTM automation — triggers, webhook-to-enrichment-to-CRM pipelines, error handling, Clay export replacement for complex cases. Use when building n8n workflo…
- **salesforce-setup** — Set up Salesforce for B2B SaaS GTM — object model, opportunity pipelines, lead management, reports and dashboards, automation (Flows), and enrichment integration. Use when configu…
- **skills-lock** — Generate and verify a deterministic SHA-256 inventory for every packaged file in an Agent Skills repository. Use when creating skills.lock, checking repository integrity, reviewin…
- **tool-selection-stack** — Build the right GTM tool stack for any stage — solo founder ($100/mo), small team ($500/mo), growth team ($2K/mo), and enterprise ($10K+/mo). With cost breakdowns, tool comparison…
- **waterfall-enrichment** — Design multi-provider enrichment waterfalls — provider ordering by cost-per-hit, 3 separate waterfalls for company, email, and phone data, always verify after finding. Use when bu…

### content-seo (7)
- **aeo-strategy** — Builds an answer engine optimization (AEO/GEO) plan so content gets cited by ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews: answer-first structure, entity coverage,…
- **citation-harvesting** — Builds backlinks and brand citations through digital PR: expert-source platforms (Qwoted, Muck Rack), source-blogger outreach, and data-driven PR assets. Use when the user needs a…
- **faq-seo** — Builds question-driven FAQ content that wins featured snippets and People Also Ask placements: question research, answer formatting, FAQ schema, and page placement. Use when the u…
- **pillar-pages** — Designs pillar pages and topic clusters: hub page outlines, cluster keyword maps, and internal linking so the hub ranks for high-intent head terms. Use when the user is building c…
- **pseo-strategy** — Plans programmatic SEO: template-driven pages for long-tail keyword patterns, data sources, quality thresholds that avoid thin content, and indexation control. Use when the user w…
- **seo-strategy** — Builds a B2B SEO strategy: keyword research by funnel stage, content architecture, technical SEO priorities, link building, and measurement. Use when the user needs an SEO plan, w…
- **technical-seo-audit** — Audit a website's technical SEO across crawl access, indexing controls, canonicalization, sitemaps, internal links, rendered content, structured data, status codes, and Core Web V…

### creative (12)
- **ad-creative-strategy** — Develop ad creative strategy for B2B campaigns — creative formats per platform, testing methodology, creative fatigue management, UGC/AI-generated creative, and performance measur…
- **ai-content-creation** — AI-powered content creation workflows — step-by-step processes for using Claude, ChatGPT, Jasper, Copy.ai, Writesonic, and Perplexity to generate, edit, and optimize blog posts, s…
- **ai-video-creation** — AI-powered video creation for marketing — step-by-step workflows for HeyGen (AI spokespersons), Synthesia (AI avatars), Runway (generative video), Captions (AI editing), Opus Clip…
- **content-distribution** — Distribute content across channels for maximum reach — multi-platform repurposing, syndication, paid amplification, email distribution, and partner promotion. Use when getting con…
- **copywriting** — Write marketing copy that converts — landing pages, ads, emails, social, headlines, and brand voice. Use when writing any marketing or sales copy beyond cold email. Triggers on: "…
- **graphic-design-gtm** — Create GTM visual assets — social graphics, ad creatives, pitch deck design, one-pager layouts, email images, data visualization, and brand-consistent templates. Use when creating…
- **growth-hacking-tactics** — Tactical growth hacking playbook — rapid experimentation, growth loops, viral mechanics, referral flywheels, PLG hacks, content-led growth loops, community-driven growth, and low-…
- **landing-page-copy** — Landing page copywriting strategy — conversion copy frameworks, hero headline patterns, value proposition formulas, CTA copy, social proof placement, objection handling in copy, a…
- **social-media-strategy** — Build and execute social media strategy for B2B — LinkedIn, X/Twitter, posting cadence, engagement tactics, content formats, sizing guides, and platform-specific best practices. U…
- **v0-lander** — Step-by-step guide to building GTM landing pages with v0 by Vercel — the AI generative UI platform. Covers prompt engineering for v0, iterating on generated UI, exporting to Next.…
- **vibe-coding** — AI-powered development for GTM — vibe coding workflows using v0, Cursor, Claude Code, Lovable, Bolt.new, Replit Agent, and Tempo Labs for rapidly building landing pages, marketing…
- **vibe-marketing** — AI-powered marketing at scale — vibe marketing workflows for rapid content generation, creative iteration, campaign launches, and growth experiments using ChatGPT, Claude, Midjour…

### customer-success (7)
- **cs-analytics-dashboards** — Build customer success analytics dashboards — NPS, CSAT, CES, customer health scores, churn prediction models, expansion propensity, support volume trends, and CS team performance…
- **cs-playbooks** — Build customer success playbooks — onboarding, health scoring, CSQLs, expansion plays, QBRs, and churn intervention. Use when building a CS function, designing customer journeys,…
- **customer-onboarding** — Design structured customer onboarding programs — time-to-value optimization, activation milestones, kickoff calls, 30-60-90 day plans, handoff from sales to CS, onboarding playboo…
- **headless-support** — Design and deploy headless / automated support systems — AI chatbots, Fin AI agents, knowledge base self-serve portals, ticket deflection strategies, automated triage, email auto-…
- **qbr-planning** — Plan and execute Quarterly Business Reviews — value documentation, ROI presentation, executive alignment, and expansion roadmap. Use when preparing for QBRs, business reviews with…
- **sla-management** — Design and manage customer support SLAs — service level agreements, ticket priority matrices, first response time targets, resolution time targets, escalation paths, business hour…
- **support-tool-stack** — Customer support platform selection, setup, and optimization — Intercom, Zendesk, Front, Help Scout, HubSpot Service Hub, Linear, and AI-native tools. Use when choosing a support…

### demand-gen (4)
- **content-syndication** — Plans content syndication across paid and organic channels: content atomization with Ross Simmonds' distribution framework, NetLine-informed lead follow-up timing, syndication net…
- **paid-social-strategy** — Builds a B2B paid social plan across LinkedIn, Meta, and TikTok: platform selection, audience building, creative testing, and budget allocation. Use when the user is launching pai…
- **podcast-gtm** — Turns podcast guesting into a GTM channel: show targeting, booking pitches, interview prep, content repurposing, and pipeline attribution. Use when a founder or executive wants to…
- **webinar-strategy** — Plans demand-gen webinars: topic selection, speaker sourcing, promotion cadence, run-of-show, and post-event follow-up sequences. Use when the user is planning a single webinar or…

### design (7)
- **battlecard-builder** — Create competitive battlecards — FIA Framework (Fact → Impact → Act), Why We Win/Why We Lose, objection handling cards per competitor, pricing comparisons, and quick-dismiss summa…
- **case-study-builder** — Create customer case studies in sales-ready format — Challenge→Solution→Results structure, before/after metrics, quote integration, two-length formats (1-page summary + full versi…
- **design-system-gtm** — Define brand-context for AI agents — visual identity systems, voice/tone guides, color palettes with hex/RGB/HSL, typography systems with font stacks and type scales, logo usage r…
- **one-pager-builder** — Create one-page sales documents — product overviews, meeting leave-behinds, champion enablement sheets, trade show handouts. Scannable in 30 seconds, memorable enough to forward.…
- **pitch-deck-builder** — Build investor-ready pitch decks and sales presentations — 10-11 slide structure, persona-customized per role, storytelling frameworks, speaker notes, and visual direction. Use wh…
- **roi-calculator** — Build ROI calculators and business cases — 3-scenario projections (conservative, moderate, aggressive), payback period analysis, TCO comparison, assumption documentation, MEDDICC…
- **ui-ux-gtm** — Design GTM UI/UX patterns — landing pages (hero, proof, CTA), forms (progressive disclosure, inline validation), signup flows (activation, time-to-value), dashboards (KPI hierarch…

### events (3)
- **conference-strategy** — Plans a conference program: event selection, sponsorship ROI, speaking (CFP) submissions, booth strategy, and team preparation. Use when the user is choosing which events to atten…
- **event-driven-outreach** — Builds outbound sequences around conference and event attendance: pre-event research and meeting booking, on-site plays, and post-event follow-up. Use when the user is prospecting…
- **field-marketing** — Plans field marketing: regional events, executive dinners, roadshows, and customer advisory boards, with invite lists, run-of-show, and pipeline follow-up. Use when the user is pl…

### foundation (9)
- **buyer-psychology** — Apply decision science and buyer psychology to GTM — transparency effect (4.2-4.5), Cialdini principles, prediction over persuasion, trust mechanics. Use when designing messaging,…
- **competitive-intel** — Research competitors and turn findings into GTM assets: positioning map, win/loss themes, battlecard inputs, trap-setting questions, pricing comparison, and displacement angles. U…
- **gtm-context** — Capture reusable GTM context for every other skill: product, ICP, personas, pains, proof, competitors, pricing, channels, constraints, and source-of-truth files. Use when starting…
- **gtm-context-bootstrap** — Build a reusable, evidence-backed GTM context pack covering company, product, market, ICP, buying triggers, positioning, proof, voice, constraints, and unresolved questions. Use w…
- **icp-scoring** — Score and tier ICP-fit accounts using firmographic, technographic, intent, pain, and timing signals. Produces a weighted ICP scorecard, tiering rules, anti-ICP exclusions, routing…
- **icp-targeting-tiers** — Define ICP differences across small business, mid-market, and enterprise — buying process, deal size, sales motion, tool stack, messaging by tier. Use when segmenting GTM by compa…
- **positioning-messaging** — Build positioning and messaging from category, ICP, alternatives, differentiated value, proof, and buyer language. Produces a positioning statement, message hierarchy, persona mes…
- **pricing-strategy** — Design SaaS pricing strategy using willingness-to-pay research, packaging, value metrics, competitive anchors, and expansion paths. Produces pricing hypotheses, package architectu…
- **using-gtm-skills** — Route a go-to-market request to the right GTM Skills, install or verify the catalog, and compose multi-skill workflows without loading the entire library. Use when first installin…

### founder-led (41)
- **advisor-recruitment** — Strategic advisor recruitment for B2B SaaS founders. Use when building advisory board, recruiting individual advisors, structuring advisor compensation (equity grants), defining a…
- **board-meeting-prep** — Board meeting preparation for B2B SaaS founders. Use when preparing quarterly board meetings, building board decks, selecting metrics to present, crafting narrative, managing boar…
- **brand-kit** — Build a complete brand kit for B2B SaaS — logo design and usage, color palette, typography, voice and tone, visual identity, brand guidelines, and asset templates. Use when creati…
- **building-saas** — Build a SaaS company from idea to scale — product development, architecture decisions, pricing, hiring sequence, fundraising stages, and operational infrastructure. Use when start…
- **business-insurance** — Maps the business insurance a SaaS company needs by stage: Tech E&O, cyber liability, D&O, general liability, workers compensation, key person, and EPLI, with triggers, cost range…
- **co-founder-dynamics** — Complete co-founder playbook for technical founders — finding co-founders, equity splits (dynamic and static), co-founder agreements, vesting schedules, working relationships, con…
- **content-led-growth** — Content-led growth strategy for B2B SaaS founders. Use when building a founder-led content engine, designing content as a GTM channel, scaling content production, measuring conten…
- **data-privacy-compliance** — Data privacy compliance for B2B SaaS — GDPR, CCPA/CPRA, ePrivacy Directive, cookie consent, Data Processing Agreements (DPAs), Standard Contractual Clauses (SCCs), Data Protection…
- **employment-compliance** — Employment law and compliance for B2B SaaS founders — contractor vs employee classification, offer letters, IP assignment (PIIA), at-will employment, equity documentation, employe…
- **engineer-to-founder** — Translate engineering strengths into founder-led GTM: customer discovery, positioning, demos, technical proof, founder sales habits, and first repeatable motion. Use when a techni…
- **equity-management** — Complete equity management for SaaS founders — cap tables, 409A valuations, option pools (ISO vs NSO vs RSU), 83(b) elections, equity grants for employees/advisors/contractors, di…
- **events-planning** — Plan and execute B2B events — conferences, webinars, dinners, happy hours, trade shows, and owned events. Use when planning any business event to generate pipeline or build commun…
- **exiting-company** — Prepare a SaaS company for acquisition or exit — valuation drivers by buyer type (strategic, PE, bootstrap), due diligence readiness, EBITDA vs ARR multiples, and 12–24 month exit…
- **financial-modeling** — SaaS financial modeling for founders — operating model, runway, headcount, DCF valuation, consumption-based pricing models, cohort analysis, unit economics by segment, ARR bridge/…
- **first-hires-playbook** — Complete playbook for founder's first 10 hires beyond sales. Use when hiring first engineer, first CS, first marketer, first product manager, or building founding team. Covers whe…
- **founder-brand** — Build a founder personal brand — LinkedIn strategy, content cadence, podcast guesting, newsletter growth, media features, and community building. Includes Adam Robinson's (RB2B) f…
- **founder-comp-playbook** — Founder guide to GTM compensation — what you can afford, how to set OTE and equity, budget guardrails, valuing packages for candidates, and negotiation scripts when cash is tight.…
- **founder-sales** — Founder-led sales playbook for $0-5M ARR stages. Use when founder is primary seller, building sales process from scratch, transitioning from founder-led to AE-led, or designing de…
- **fundraising-strategy** — Complete fundraising strategy for B2B SaaS founders. Use when preparing to raise seed/Series A, deciding VC vs bootstrapped path, building pitch deck, running a fundraise process,…
- **gtm-recruiting** — GTM recruiting playbook — active sourcing, passive candidate outreach, offer negotiation, recruiter partnerships (Betts, It's Destiny Recruiting), and inclusive hiring without tok…
- **gtm-role-descriptions** — GTM job descriptions, org structure, and compensation — role-by-role JD templates, revenue org charts by ARR stage, OTE/quota/comp plans, and posting channels. Includes GTM Engine…
- **hiring-agencies** — Evaluate, hire, and manage GTM agencies — outbound, RevOps/Clay, demand gen, design, and dev shops. Agency vs in-house decision framework, pilot structure, scorecards, kill switch…
- **hiring-by-role** — Role-specific hiring guides for B2B SaaS — interview questions, evaluation criteria, scorecards, and assessment methods for engineering, sales, marketing, customer success, produc…
- **hiring-contractors** — Hire and manage contractors for SaaS startups — where to find them, how to structure engagements, IP assignment, rates by role, and management practices that produce quality work…
- **investor-updates** — Write investor updates that build confidence and surface help — monthly format, board deck structure, fundraising narrative, and metrics dashboards. Use when writing investor upda…
- **job-posting-strategy** — Complete job posting and distribution strategy for B2B SaaS companies — where to post by role (engineering, sales, marketing, CS, product, design), job board comparison, posting t…
- **launch-planning** — Plan product and feature launches across owned, earned, community, partner, and outbound channels. Produces launch narrative, audience map, asset checklist, channel calendar, risk…
- **lead-magnets** — Create lead magnets that convert qualified buyers: calculators, checklists, teardown offers, templates, benchmarks, reports, and free tools. Produces concept shortlist, landing pa…
- **legal-for-founders** — Covers founder legal basics with step-by-step checklists: incorporation (Delaware C-Corp vs LLC), IP assignment, Terms of Service, Privacy Policy, NDAs, consulting agreements, fun…
- **partner-programs** — Design partner programs for startups: partner ICP, co-marketing offers, referral mechanics, integration partners, attribution, enablement, and compensation. Use when building affi…
- **pricing-psychology** — SaaS pricing psychology and tactics for B2B founders. Use when designing pricing tiers, testing price points, building pricing pages, handling discounting strategy, adding new pri…
- **saas-metrics-calculator** — Calculate and interpret SaaS metrics for founders: MRR, ARR, NRR, GRR, churn, CAC payback, LTV:CAC, burn multiple, Rule of 40, cohort retention, and scenario models. Use when buil…
- **saas-outcomes** — SaaS company outcomes — valuation methods, bootstrap vs VC paths, end-goal decision framework, profitable growth vs growth-at-all-costs, secondary sales, and exit timing. Use when…
- **sales-team-building** — Build a B2B sales team from first hire to scale — hiring sequence by ARR stage, WbD POD structures, compensation models (linear/accelerated/split), draw mechanics, REKS coaching,…
- **security-assessments** — Security assessment and vendor risk management for B2B SaaS — penetration testing, vulnerability scanning, bug bounty programs, security questionnaires (VSAQ/SIG/CAIQ), incident r…
- **soc2-compliance** — Achieve SOC2 Type II compliance for SaaS companies — readiness assessment, control implementation, auditor selection, evidence collection, and ongoing monitoring. Use when prepari…
- **solo-founder-gtm** — Build lean GTM as a solo founder or bootstrapper — tool stacks by revenue stage, AI agents replacing headcount, when to make the first hire, bootstrapper economics, and the WbD GT…
- **startup-communities** — Use startup communities as a GTM channel without spamming: community selection, trust-building, founder asks, launch posts, feedback loops, and referral capture. Use when entering…
- **vc-outreach** — Plan investor outreach for startups: target investor list, warm intro paths, cold email, update cadence, CRM tracking, meeting prep, and follow-up. Use when raising a round, conta…
- **vendor-contracts** — Vendor contracts, MSAs, DPAs, and procurement for B2B SaaS — master service agreements, service level agreements, data processing agreements, order forms, vendor security assessme…
- **yc-ecosystem** — Navigate the public YC ecosystem for founder GTM: company research, batch mapping, outreach angles, application positioning, founder network use, and launch leverage. Use when res…

### growth (5)
- **churn-prevention** — Build churn prevention systems — early warning signal detection, customer health scoring, re-engagement campaigns, risk tier routing, and champion departure monitoring. Use when r…
- **customer-marketing** — Customer marketing and advocacy programs — case studies, testimonials, customer reference programs, NPS-driven advocacy, customer communities, user conferences, champion programs,…
- **expansion-selling** — Complete expansion and upsell playbook for B2B SaaS — consumption-based upsell triggers, cross-sell identification, seat expansion, tier upgrades, NRR growth strategies, land-and-…
- **referral-programs** — Design customer and partner referral programs — 3-tier comp structure, double-sided incentive design, referral tracking, platform integration, viral mechanics, fraud prevention, a…
- **review-platforms** — B2B review site strategy — G2, Capterra, TrustRadius, Gartner Peer Insights, and Product Hunt. How to collect reviews, respond to negative feedback, rank in categories, and conver…

### gtm-ops (5)
- **campaign-governance** — Sets campaign governance: naming conventions, UTM standards, campaign hierarchy, launch RACI, and ROI and budget tracking. Use when campaign data is inconsistent across tools, the…
- **gtm-operations** — Build a GTM operations / RevOps function — tech stack architecture, process design, data governance, operating cadence, and maturity assessment anchored to Gartner and Forrester r…
- **gtm-spend-management** — GTM spend management — Ramp corporate cards, virtual cards per vendor, SaaS vendor roster, tool spend approvals, bill pay, accounting sync, and shadow-IT cleanup. Use when setting…
- **gtm-tool-cost-model** — GTM tool cost modeling — per-seat licensing, usage-based fees, cloud infra, enrichment credits, annual vs monthly contracts, and fully-loaded RevOps stack TCO. Use when budgeting…
- **revops-tech-stack** — Design, audit, and consolidate the RevOps technology stack — CRM, enrichment, sequencing, analytics, integration architecture, and cost optimization. Use when auditing GTM tools,…

### inbound (8)
- **content-marketing** — Build content marketing strategies that generate pipeline — SEO/AEO optimization, pillar page design, programmatic SEO, content-to-pipeline mapping. Use when the user wants to pla…
- **inbound-triage** — Design inbound lead triage workflows — demo form qualification, MQL to SQL routing, automated enrichment on form fill, speed-to-lead SLAs. Use when the user wants to handle inboun…
- **landing-pages** — Audit and optimize landing pages for conversion — hero/offer/proof/CTA patterns, CRO audits, A/B testing, signup flow optimization. Use when the user wants to improve conversion r…
- **linkedin-algorithm** — Optimize LinkedIn organic reach using Richard van der Blom's Algorithm Insights Report (Just Connecting) — interest graph mechanics, format rankings, post anatomy, dwell time, gol…
- **linkedin-live-strategy** — Launch and scale B2B LinkedIn Live using Jessie Lizak's Reveting playbook — weekly livestream shows, conversation-first content engines, pre-live promotion, live engagement, and r…
- **sales-navigator-prospecting** — Run LinkedIn Sales Navigator prospecting using Morgan J. Ingram's AMP playbook — high-intent filters, filter-specific messaging, insight+question executive engagement, saved-searc…
- **social-selling** — Build a LinkedIn social selling strategy — Sales Navigator, DM sequences, content-to-conversation, profile optimization, and SSI scoring. Use when the user wants to sell on Linked…
- **website-visitor-identification** — Design website visitor identification and deanonymization programs — company vs person-level ID, vendor selection (Clearbit/Breeze, RB2B, 6sense, etc.), privacy guardrails (GDPR/C…

### leadmagic (6)
- **leadmagic-bulk-enrichment** — Process CSV files with LeadMagic at scale — input cleanup, batch sizing, validation status handling, webhook callbacks, CRM export, error recovery, and quality checks. Use when en…
- **leadmagic-cli** — Use the LeadMagic CLI for enrichment automation — find emails, validate contacts, enrich CSVs in batch, find decision-makers by role, and push to outbound platforms (Smartlead, In…
- **leadmagic-integrations** — Integrate LeadMagic with GTM platforms — Clay, Apollo, Smartlead, Instantly, Salesforce, HubSpot, Zapier, Make. Bi-directional data flows, webhook enrichment, CRM automation, and…
- **leadmagic-job-change** — Use LeadMagic job-change signals for pipeline intelligence — champion tracking, account risk alerts, new-role outreach, replacement mapping, and CRM routing. Use when monitoring c…
- **leadmagic-mcp** — Set up LeadMagic MCP for AI agents — tool discovery, permission scope, safe enrichment workflows, batch usage, verification steps, and agent handoff patterns. Use when connecting…
- **leadmagic-waterfall** — Build Clay enrichment waterfalls with LeadMagic as the primary provider — 95%+ email coverage, multi-provider chaining, verification integration, catch-all resolution. Use when se…

### lifecycle (5)
- **churn-prediction** — Builds churn prediction: leading indicators, account risk scores, early-warning alerts, and intervention playbooks tied to each risk level. Use when the user wants to predict whic…
- **lifecycle-drips** — Designs trigger-based lifecycle email programs for customers: post-purchase, milestone, renewal, and expansion drips, with entry and exit rules. Use when the user needs automated…
- **mql-nurture** — Builds MQL nurture programs: lead scoring, nurture tracks by persona and stage, email drips, and MQL-to-SQL handoff rules. Use when leads are not converting to sales conversations…
- **onboarding-sequences** — Designs customer onboarding sequences: time-to-first-value targets, activation milestones, guided setup, and onboarding emails. Use when the user is building onboarding for new cu…
- **re-engagement** — Designs re-engagement for dormant leads and inactive customers: win-back sequences, reactivation offers, and sunset policies that protect deliverability. Use when the user wants t…

### management-leadership (5)
- **executive-compensation** — Canonical GTM compensation strategy — philosophy, role-by-role plans, stage- appropriate OTE, accelerators, SPIFs, and executive gates. VP/CRO offer clauses, variable gates, equit…
- **gtm-leadership** — GTM leadership playbook for revenue leaders — how to hire and fire sales talent, run difficult conversations (performance, comp, forecast honesty), and design SaaS comp strategies…
- **revenue-team-onboarding** — Revenue team onboarding — security access provisioning, ramp schedules, 30-60-90 plans, Slack engagement, shadowing, certification, and time-to-first-meeting reduction. Use when o…
- **sales-coaching** — Sales coaching system — REKS diagnosis (Jacco van der Kooij / Winning by Design), MEDDICC deal reviews (Andy Whyte), JOLT for indecision, call coaching (Jon Barrows, Jason Bay), m…
- **team-management** — Team management for startup leaders — 1:1s, performance reviews, goal setting (OKRs), delegation, feedback culture, remote team management, team rituals, and scaling from IC to ma…

### outbound (10)
- **cold-calling** — Build and execute B2B cold calling programs — phone intent scoring, disposition bucketing, CRM activity buckets, ColdCall-Market Fit, multi-touch cadences, and conversation-to-mee…
- **cold-email-copywriting** — Writes high-converting cold email copy using the 3-line framework, proven subject line patterns, and persona-specific variants. Use when the user asks to write, improve, or critiq…
- **cold-email-strategy** — Design or audit a cold-email sequence architecture: audience and trigger, offer, touch cadence, branch logic, channel roles, sending constraints, measurement, and governance. Use…
- **domain-infrastructure** — Designs and provisions the domain and mailbox infrastructure for cold email outreach: secondary domains, mailbox setup (Google Workspace, M365, Zoho), DNS authentication records,…
- **email-deliverability** — Sets up and monitors email deliverability infrastructure including SPF, DKIM, DMARC configuration, warmup strategy, reputation monitoring, bounce and complaint handling, and ongoi…
- **inbox-setup** — Set up cold email inbox infrastructure from scratch — Google Workspace, Microsoft 365, and Azure/Entra inbox provisioning, DNS authentication, domain buying, warmup, and cost opti…
- **multi-channel-outreach** — Design and execute multi-channel outbound sequences across email, LinkedIn, cold calls, and SMS. Use when the user wants to coordinate outreach across channels, build multi-touch…
- **rb2b-outbound-triggers** — Convert RB2B person-level website visitor identification into outbound sequences. Build trigger-based workflows that route identified visitors to SDRs, enrich with verified contac…
- **reply-handling** — Classifies and automates responses to cold email replies using an 8-category taxonomy, auto-reply playbooks, and human escalation rules. Use when the user asks to set up reply han…
- **sending-platforms** — Compares, selects, and configures cold email sending platforms: Smartlead, Instantly, Salesforge, Apollo, and others. Use when the user asks which sending platform to use, needs t…

### partnerships (3)
- **co-marketing** — Plans co-marketing campaigns with partners: joint webinars, co-branded content, audience swaps, and lead-sharing rules. Use when the user is launching a campaign with a partner or…
- **integration-partnerships** — Builds go-to-market for technology integration partnerships: partner selection, integration launch plans, marketplace listings, and co-selling motions. Use when the user is launch…
- **partnership-strategy** — Designs a partner program: partner types, recruitment, enablement, co-marketing, and revenue-share models. Use when the user is starting or restructuring a partner, reseller, or c…

### product-led-growth (3)
- **developer-gtm** — Build a developer go-to-market motion the way Vercel, Stripe, and Twilio do — open-source/framework flywheel, docs and quickstarts as the funnel, transparent self-serve pricing, P…
- **freemium-optimization** — Freemium and free trial conversion optimization — model selection with full-funnel math, activation design, paywall placement, PQL scoring, and benchmark-anchored experiment plann…
- **plg-strategy** — Design product-led growth motions — freemium vs free trial, PQL scoring, self-serve conversion, PLG sales hybrid, and product-led marketing. Use when building a PLG motion, transi…

### product-marketing (2)
- **customer-research** — Run evidence-led B2B customer and buyer research that produces a recruiting plan, interview guide, buying timeline, Jobs-to-be-Done forces map, quote repository, and decision-read…
- **win-loss-analysis** — Build a neutral B2B win-loss program that interviews recent buyers, codes decision drivers and sentiment, separates buyer evidence from CRM opinion, and produces a recurring insig…

### prospecting (8)
- **contact-verification** — Verify email addresses before they enter outbound sequences to prevent bounces and protect sender reputation. Use when the user wants to validate emails, check deliverability, ver…
- **data-enrichment-strategy** — Design an end-to-end B2B data enrichment architecture — provider selection, waterfall design, cost modeling, and CRM hygiene. Use when the user wants to evaluate enrichment provid…
- **email-finding** — Find verified work email addresses for B2B contacts using multi-provider waterfall discovery. Use when the user wants to find emails, look up contact information, discover email p…
- **lead-enrichment** — Enrich prospect and account lists with company, contact, role, technographic, intent, funding, hiring, and confidence fields. Produces enrichment schema, waterfall order, QA thres…
- **lead-finding** — Find qualified prospects and decision-makers from ICP criteria using public research, company signals, role mapping, and source confidence. Produces a prospect list spec, search s…
- **list-building** — Build qualified B2B prospect lists using Clay, LinkedIn Sales Navigator, and multi-source discovery. Use when the user wants to build a prospect list, create a target account list…
- **signal-scoring** — Score and prioritize prospects using buying signals — hiring, funding, tech stack changes, executive moves, and intent data. Use when the user wants to score leads, prioritize out…
- **social-intent-monitoring** — Build a social intent monitoring system that turns public social conversations into qualified outbound triggers. Use when the user wants to monitor LinkedIn, X, Reddit, or other p…

### sales-plays (5)
- **earnings-signal-play** — Runs an outbound play from public-company earnings calls and SEC filings: strategic priorities mined from 10-K/10-Q sections, Risk Factors turned into discovery questions, MD&A-gr…
- **funding-signal-play** — Runs trigger-based outbound when a target account raises funding: signal stacking to cut false positives, use-of-funds messaging, a 48-hour first-touch bar, a 14-day 5-touch seque…
- **hiring-signal-play** — Runs outbound triggered by hiring signals: VP Sales, RevOps, SDR manager, and CRO postings that indicate new budget or strategy shifts, with role-specific messaging. Use when the…
- **job-change-play** — Runs outbound triggered by contact job changes: champion tracking, new-role outreach, and "new broom" timing in the first 90 days. Use when a champion or past buyer moves to a new…
- **product-launch-play** — Runs outbound triggered by product launches, either a competitor launch or a target account launch, with timing-based urgency and competitive positioning. Use when a competitor sh…

### sales-revops (9)
- **buyer-indecision** — Overcome buyer indecision with the JOLT Effect — Judge indecision, Offer recommendation, Limit exploration, Take risk off the table. For deals stuck on "need to think about it", F…
- **deal-desk** — Structure deals, pricing, and proposals — pricing model selection, discount guidance, business case construction, and negotiation strategy. Use when structuring a deal, building a…
- **demo-scripts** — Write compelling demo scripts — first demo, technical deep-dive, and executive overview. Scene-by-scene with timing, talk tracks, and interaction points. Use when building demo sc…
- **meeting-prep** — Prepare meeting briefs with SPICED discovery (WbD) and MEDDICC qualification (Andy Whyte) — account research, attendee profiles, question banks, scorecard gaps, and competitive co…
- **objection-handling** — Build comprehensive objection handling playbooks — 6-category taxonomy, AER framework, battlecards per competitor, pre-handling in outreach. Use when creating objection responses,…
- **pipeline-management** — Design and manage B2B sales processes using Winning by Design's GTM Playbook Kit — stage goals, in-stage actions, exit criteria, SPICED qualification fields, conversion metrics, B…
- **revenue-forecasting** — Build an evidence-based B2B revenue forecast with category definitions, opportunity-level rollup, pipeline coverage, conversion and timing assumptions, scenario ranges, inspection…
- **sales-enablement** — Create sales collateral that reps actually use — pitch decks, one-pagers, battlecards, objection docs, demo scripts, talk tracks, and playbooks. Use when the user wants to create…
- **transparency-selling** — Execute Todd Caponi's Transparency Sale methodology — lead with flaws, build the "Our Flaws" slide, negotiate with radical honesty, use the 4.2-4.5 effect in positioning. Use when…

### tools (15)
- **ai-prompts-toolkit** — GTM AI prompt library and prompt-loop patterns — Claygent research, LLM scoring, cold email drafts, reply classification, account briefs, and iterate-until-quality workflows for s…
- **analytics-toolkit** — Complete analytics tools toolkit — Segment CDP, Amplitude, Mixpanel, PostHog, GA4, and HubSpot analytics configuration. Covers implementation patterns, destination routing, event…
- **clay-loops-toolkit** — Clay Loops GTM toolkit — recurring signal monitors, trigger-to-action loops, LeadMagic enrichment waterfalls on signal rows, funding/job-change/hiring routing, and sequencer hando…
- **clay-toolkit** — Clay platform GTM toolkit — table architecture, LeadMagic-first waterfall enrichment, Claygent, credit optimization, CRM push, and formulas. Use when building Clay tables or desig…
- **crm-toolkit** — CRM operations anchor — HubSpot, Salesforce, and Attio selection, contacts vs leads object model, platform blueprints, enrichment integration, implementation partners, pipeline de…
- **hubspot-sequences** — Designs and optimizes HubSpot sequences: enrollment triggers, multi-channel steps, task creation, analytics, and A/B tests. Use when the user is building or fixing sequences in Hu…
- **instantly-sequences** — Sets up and optimizes Instantly: sending accounts, warmup pool, campaign settings, and the unified inbox. Use when the user is configuring Instantly for cold email or diagnosing I…
- **leadmagic-toolkit** — Complete LeadMagic platform toolkit — API reference, CLI workflows, MCP server setup, enrichment waterfalls, bulk processing, job change detection, and integration patterns. Use w…
- **lemlist-setup** — Sets up and optimizes Lemlist: personalized images and videos, multi-channel sequences, warmup, and deliverability settings. Use when the user is building Lemlist campaigns or run…
- **n8n-toolkit** — Complete n8n GTM toolkit — workflow blueprints for inbound, outbound, signals, CRM sync, and lifecycle; MCP integration patterns; node design, error handling, and production deplo…
- **outreach-sequences** — Designs and manages Outreach sequences: multi-channel cadences, triggers, analytics, and team workflows. Use when the user is building or optimizing sequences in Outreach. Trigger…
- **salesloft-cadences** — Builds and optimizes Salesloft cadences: Rhythm, Conversations, multi-channel orchestration, and analytics. Use when the user is setting up or improving cadences in Salesloft. Tri…
- **sequencing-toolkit** — Complete outreach sequencing toolkit — Smartlead, Instantly, Salesloft, Outreach, Lemlist setup and optimization. Covers mailbox rotation, warmup, A/B testing, deliverability moni…
- **smartlead-workflows** — Sets up and runs Smartlead: mailbox connection and auto-rotation, A/B testing, the master inbox, and AI reply categorization. Use when the user is configuring Smartlead, adding ma…
- **support-toolkit** — Complete customer support tools toolkit — Intercom, Zendesk, Front, Help Scout deep-dive configuration, AI agent setup, knowledge base optimization, and support analytics. Use whe…