git:20251022.14b7f5b to git:20260608.d82d20f

47 added, 120 removed. Audit A to A.

---

name: landing-page-copywriter

description: Write high-converting landing page copy using proven frameworks like PAS (Problem-Agitate-Solution), AIDA, and StoryBrand. Creates headlines, value propositions, CTAs, and full page sections optimized for conversion. Use when users need landing page copy, sales page content, or marketing website text.

---

# Landing Page Copywriter

Create high-converting landing page copy using proven copywriting frameworks.

## Instructions

- When a user needs landing page copy or marketing website content:

+ Follow this workflow to produce landing page copy or marketing website content.

- 1. **Gather Product/Service Information**:

- - What product/service are you selling?

- - Who is your target audience?

- - What problem does it solve?

- - What makes it unique (competitive advantage)?

- - What action do you want visitors to take?

- - Any social proof, testimonials, or data points?

+ 1. **Gather product/service information**. Determine:

+ - The product or service being sold

+ - The target audience

+ - The problem it solves

+ - The competitive advantage (what makes it unique)

+ - The action visitors should take

+ - Available social proof, testimonials, or data points

- 2. **Choose Copywriting Framework**:

+ 2. **Choose a copywriting framework**.

**PAS (Problem-Agitate-Solution)**:

- Identify the pain point

- Amplify the consequences

- - Present your solution

+ - Present the solution

**AIDA (Attention-Interest-Desire-Action)**:

- - Grab attention with bold claim

+ - Grab attention with a bold claim

- Build interest with details

- Create desire with benefits

- - Prompt action with CTA

+ - Prompt action with a CTA

**StoryBrand**:

- - Hero (customer) has a problem

- - Meets a guide (you)

+ - The hero (customer) has a problem

+ - Meets a guide (the brand)

- Who gives them a plan

- Calls them to action

- - That results in success/avoids failure

+ - That results in success or avoids failure

- 3. **Generate Landing Page Sections**:

+ 3. **Generate landing page sections**.

- **Hero Section**:

+ **Hero section**:

- Headline (value proposition in 10 words or less)

- Subheadline (expand on the value)

- Primary CTA button text

- Trust indicators (used by X companies, Y reviews)

- **Problem Section**:

- - Identify the pain point your audience feels

+ **Problem section**:

+ - Identify the pain point the audience feels

- Use emotional language

- - 2-3 specific scenarios

+ - Include 2-3 specific scenarios

- **Solution Section**:

- - How your product solves the problem

- - 3-5 key features with benefit-focused descriptions

- - Why it's better than alternatives

+ **Solution section**:

+ - Explain how the product solves the problem

+ - Cover 3-5 key features with benefit-focused descriptions

+ - State why it beats alternatives

- **How It Works**:

- - 3-4 simple steps

- - Each step has icon concept + description

- - End with CTA

+ **How it works**:

+ - Lay out 3-4 simple steps

+ - Give each step an icon concept and a description

+ - End with a CTA

- **Social Proof**:

- - Testimonial structure (quote + name + role + company)

- - Case study snippet

- - Trust badges or metrics

+ **Social proof**:

+ - Structure testimonials (quote + name + role + company)

+ - Include a case study snippet

+ - Add trust badges or metrics

- **Pricing/Plans** (if applicable):

- - Feature comparison

- - Recommended plan highlighting

- - Money-back guarantee copy

+ **Pricing/plans** (if applicable):

+ - Provide a feature comparison

+ - Highlight the recommended plan

+ - Add money-back guarantee copy

**FAQ**:

- - 5-7 common objections

- - Clear, confident answers

+ - Address 5-7 common objections

+ - Give clear, confident answers

**Final CTA**:

- - Urgency or scarcity element

- - Risk reversal (guarantee)

- - Button text that reinforces value

- 4. **Format Output**:

- ```

- 🎯 LANDING PAGE COPY

- Product/Service: [Name]

- Framework: [PAS/AIDA/StoryBrand]

- ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

- 🏆 HERO SECTION

- ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

- Headline: [Powerful 10-word value proposition]

- Subheadline: [2-sentence expansion]

- CTA Button: "[Action-oriented text]"

- Trust Bar: [Social proof element]

- ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

- 😤 PROBLEM SECTION

- ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

- [Problem description with emotional resonance]

- ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

- ✅ SOLUTION SECTION

- ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

- [How your product solves it]

- Feature 1: [Benefit-focused description]

- Feature 2: [Benefit-focused description]

- Feature 3: [Benefit-focused description]

- ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

- 🔄 HOW IT WORKS

- ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

- Step 1: [Simple action]

- Step 2: [Simple action]

- Step 3: [Simple action]

- ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

- ⭐ SOCIAL PROOF

- ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

- [Testimonial quotes with attribution]

- ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

- ❓ FAQ

- ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

- Q: [Common objection]

- A: [Clear, confident answer]

- ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

- 🚀 FINAL CTA

- ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

- [Urgency/scarcity element]

- [Risk reversal]

- Button: "[Action text]"

- ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

- 💡 OPTIMIZATION NOTES

- ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

- A/B Test Ideas:

- • [Headline variation]

- • [CTA variation]

+ - Add an urgency or scarcity element

+ - Include risk reversal (guarantee)

+ - Write button text that reinforces value

- Conversion Tips:

- • [Specific recommendation]

- ```

+ 4. **Format the output** using the template in [references/output-template.md](references/output-template.md).

- 5. **Copywriting Best Practices**:

+ 5. **Apply copywriting best practices**:

- Use active voice, present tense

- Focus on benefits, not features

- Include specific numbers and data

- Address objections directly

- Create urgency without being pushy

- Use power words (proven, guaranteed, instant, effortless)

- Keep sentences short and scannable

- Use "you" language (customer-focused)

- - Include multiple CTAs throughout page

+ - Include multiple CTAs throughout the page

- 6. **CTA Button Best Practices**:

- - Start with action verb

- - Be specific about outcome

+ 6. **Apply CTA button best practices**:

+ - Start with an action verb

+ - Be specific about the outcome

- Use first person when appropriate ("Start My Free Trial" vs "Start Your Free Trial")

- Create urgency ("Get Instant Access")

- Avoid generic text ("Submit", "Click Here")

## Example Triggers

- "Write landing page copy for a B2B SaaS tool"

- "Create sales page content using PAS framework"

- "Generate hero section copy for my product"

- "Write conversion-optimized CTAs"

- "Help me with landing page headlines"

## Output Quality

Ensure all copy:

- Leads with value, not features

- Addresses target audience pain points

- Uses emotional and logical appeals

- Has clear, compelling CTAs

- Includes social proof elements

- Handles objections proactively

- Creates urgency appropriately

- Is scannable and easy to read

- Uses proven copywriting frameworks

- Follows conversion optimization best practices

Generate professional, high-converting landing page copy that turns visitors into customers.