brand-voice-manager · diff
git:20260723.de898c0 to git:20260906.85504a9
37 added, 22 removed. Audit A to A.
---
name: brand-voice-manager
- description: Define, store, and enforce brand voice across all content — vocabulary, tone, do/don't lists per brand (Navinspire, Guidia, Lynara, etc.). Use to keep multi-brand output consistent.
+ description: Define, store, and enforce brand voice across all content - vocabulary, tone, do/don't lists per brand. Use to keep multi-brand output consistent.
metadata: {"navin":{"emoji":"🎨","category":"writing"}}
---
# Brand Voice Manager
- ## Overview
+ Keep every piece recognizably on-brand. Voice lives in versioned style cards that other skills consult before writing.
- Keep every piece of content recognizably on-brand, per brand. The voice lives in versioned style cards that other skills consult.
+ ## When to use
- ## Style card format (one per brand)
+ - Defining or updating a brand voice
+ - Enforcing consistency across campaign assets
+ ## When not to use
+
+ - One-off neutral docs with no brand
+ - Blending multiple brands in one piece
+
+ ## Style card format
+
```markdown
- # Voice — <Brand>
- - Mission in one line: ...
- - Personality (3 adjectives): ...
+ # Voice - <Brand>
+ - Mission in one line
+ - Personality (3 adjectives)
- Tone by context: site / social / sales / support
- - We say / we never say: | ✅ | ❌ |
+ - We say / we never say table
- Vocabulary: product names (exact casing), key terms FR/EN/AR
- - Grammar choices: tu/vous, we/I, oxford comma, emoji policy
- - Sample paragraphs: 2–3 approved examples
+ - Grammar: tu/vous, we/I, emoji policy
+ - Sample paragraphs: 2-3 approved examples
+ - Changelog
```
- Store cards under `brand/<brand>-voice.md` in the workspace.
+ Store under `brand/<brand>-voice.md`.
## Workflow
- **Defining a voice**
- 1. Collect samples the user considers "perfectly us" and "never us".
- 2. Extract the fingerprint (see `style-editor`); draft the card; validate with the user.
+ **Define**
+ 1. Collect "perfectly us" and "never us" samples.
+ 2. Draft the card; validate with the user.
- **Enforcing**
- 1. Before writing branded content, read the relevant card with `read_file`.
- 2. After drafting (any skill), check: banned words? tone match? product names cased right?
- 3. On violations in existing content: list them with fixes, per the card.
+ **Enforce**
+ 1. `read_file` the card before branded writing.
+ 2. After drafting: banned words? tone? casing?
+ 3. List violations with fixes when auditing existing content.
- **Evolving**
- - Update the card when the user corrects tone twice for the same reason; keep a changelog section.
+ **Evolve**
+ - Update when the user corrects the same tone issue twice; append changelog.
## Rules
- - Multi-brand discipline: never blend voices; confirm which brand before writing.
- - The card wins over the writer's instinct; disagreement goes to the user, not silent override.
+ - Confirm which brand before writing.
+ - The card wins over writer instinct; escalate disagreements to the user.
+ - Marketing studio runs should load the card early and keep it across assets.
+
+ ## Anti-patterns
+
+ - Silent voice drift across a campaign pack
+ - Mixing two brands' vocabulary