42-brief-hinh-anh v1.0.0A

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---
name: 42-brief-hinh-anh
description: "Viet brief anh static day du cho designer hoac photographer: muc tieu visual, concept, mood, composition, copy overlay, mau va font doc tu brand guideline, kich thuoc theo kenh, tieu chi duyet. Kich hoat khi nhac: brief anh, brief visual, brief banner, brief thumbnail, brief static, brief hinh anh."
metadata:
  version: 1.0.0
  category: content
license: MIT
triggers:
  - "brief anh"
  - "brief hinh anh"
  - "brief visual"
  - "brief banner"
  - "brief thumbnail"
  - "brief static"
  - "brief cho thiet ke"
  - "huong dan lam anh"
output: "File .md — brief anh day du: thong tin chung, concept & mood, composition, copy overlay, platform specs, deliverables, quy trinh review. Designer nhan la lam duoc ngay, khong can hoi lai."
related:
  - 41-campaign-asset-list
  - 36-content-brief
  - 43-brief-carousel
  - 45-brief-canva
  - 46-brand-guideline
  - 47-design-review
  - 30-thiet-ke-master
---

# Brief Hinh Anh

> Brief anh tot = designer lam xong ma khong can mot cuoc goi nao. Truyen dat cam xuc muon co, khong chi "can anh dep". Mau, font, logo doc tu brand guideline (`46-brand-guideline`) — khong tu bia.

## Thu thap thong tin

Doc `.agents/product-marketing-context.md`, brand guideline va asset list (`41-campaign-asset-list`) neu co. Neu thieu, hoi toi da 4 cau:

1. **Loai anh + noi dung?** Social post / banner ads / thumbnail / product shot / lifestyle / infographic — di kem campaign hay bai content nao?
2. **Kenh va kich thuoc?** Facebook / Instagram / TikTok / Website / Email — ti le 1:1 / 4:5 / 9:16 / 16:9 hay custom?
3. **Muc tieu visual + copy?** Stop scroll / build trust / drive click — headline, subtext, CTA da co va da duyet chua?
4. **Rang buoc?** Co anh reference khong (link/file), deadline, so lan sua toi da?

## Nguyen tac

1. **Brief du de khong hoi lai.** Con o trong nao chua dien la brief chua xong. Neu khong co thong tin, ghi ro "Designer tu quyet theo brand guideline".
2. **Copy duyet truoc khi embed.** Khong sua copy sau khi da lam layout.
3. **Reference la bat buoc.** 1 anh reference = 1000 chu mo ta. "Nhin dep dep, chuyen nghiep" khong phai brief.
4. **1 anh = 1 muc tieu visual duy nhat.** Khong nhoi 3 message vao 1 anh.
5. **Sua qua 2 lan thuong do brief chua ro tu dau,** khong phai do designer kem.
6. **Nhieu kich thuoc thi ghi ro adapt rules** cho tung size (xem `50-asset-resize`).

## Quy trinh

### Buoc 1 — Xac dinh muc tieu visual

Truoc khi brief concept, xac dinh anh nay can lam duoc gi trong 3 giay dau nguoi xem nhin thay:

| Muc tieu | Huong visual |
|----------|--------------|
| Stop scroll | Hook manh, tuong phan cao, pattern interrupt |
| Build trust | Clean, professional, social proof nhin thay duoc |
| Drive click | CTA noi bat, offer ro, urgency neu co |

### Buoc 2 — Viet brief day du

Dien het cac section trong template ben duoi — khong de trong section nao.

### Buoc 3 — Attach reference

Luon kem 2-3 anh reference cu the, ghi ro hoc gi tu moi reference (mau? composition? mood?) va dieu khong copy.

## Cau truc ket qua

Ten file: `brief-hinh-anh-[ten-asset]-[YYYYMMDD].md`

```markdown
# Brief Anh — [Ten asset]

## Thong tin chung
| Hang muc | Chi tiet |
|----------|----------|
| Ten project / campaign | |
| Loai anh | |
| Kenh / vi tri dang | |
| Kich thuoc (px) + ti le | |
| Muc tieu visual | Stop scroll / Build trust / Drive click |
| Format xuat | JPG / PNG / WebP |
| So luong deliverables | |
| Designer | |
| Deadline | |
| So lan sua toi da | |

## Concept & Mood
- Idea mot cau: [anh nay noi ve dieu gi — doc xong la hinh dung duoc]
- Cam xuc muon truyen: [Professional / Warm / Playful / Urgent / Minimal / Bold]
- Mood board reference:
  - Ref 1: [link/file — hoc gi: mau? layout? kieu anh?]
  - Ref 2: [...]
  - Ref 3: [...] — khong copy: [...]
- Mau chu dao (doc tu brand guideline):
  - Primary: [mau primary]
  - Secondary / accent: [mau secondary]
  - Background: [trang / mau solid / gradient / anh that]
  - Text: [mau text dam tren nen sang / trang tren nen toi]
- Tuyet doi tranh: mau [...], style [...], element [...]

## Composition
- Subject chinh: [Nguoi that / San pham / Abstract / Text-based / Illustration]
- Background: [Trang / Mau solid / Lifestyle scene / Studio / Blur / Texture]
- Focal point: [Giua khung / Rule of thirds trai / phai / Full bleed]
- Khoang trong cho text overlay: [co/khong — goc nao, chiem khoang 1/3 nao]
- Hierarchy visual:
  1. [Element quan trong nhat — mat nhin vao dau tien]
  2. [Element thu hai]
  3. [Element thu ba — CTA / logo]

## Copy overlay (da duyet truoc khi embed)
| Element | Noi dung | Font | Size | Mau | Vi tri |
|---------|----------|------|------|-----|--------|
| Headline | | [font heading] Bold | | | |
| Subtext | | [font body] Regular | | | |
| CTA button | | [font heading] Bold | | | |
| Logo | [version: ngang / dung / icon only] | — | — | — | [theo brand guideline] |

Luu y copy: headline toi da [X] chu, subtext toi da [X] chu, khong qua 3 mau text trong 1 anh.

## Deliverables
- [ ] File goc (share link Canva/Figma — khong export flatten)
- [ ] Export [format] — [kich thuoc cu the]
- [ ] Variants neu can: [light/dark version, crop khac]
- [ ] Resize cac kich thuoc con lai theo asset list

## Quy trinh review
- Nop draft 1: [ngay] — feedback trong [X] gio
- Sua toi da: [X] lan — approve cuoi boi: [Leader]
- Deadline final: [ngay]
```

## Platform specs

| Kenh | Kich thuoc | Safe zone | Format export | Max file size |
|------|-----------|-----------|---------------|---------------|
| Facebook/IG Feed | 1080x1080px (1:1) hoac 1080x1350px (4:5) | 20px moi canh | JPG, RGB | 30MB |
| Facebook/IG Story | 1080x1920px (9:16) | 250px top / 250px bottom | JPG, RGB | 30MB |
| TikTok thumbnail | 1080x1920px (9:16) | 150px top / 300px bottom | JPG | 10MB |
| Email header | 600x200px | 10px moi canh | JPG | 1MB |
| Website banner | 1440x500px | 100px moi canh | JPG/PNG | 500KB |

Bang kich thuoc day du cac kenh: xem `50-asset-resize`.

## Vi du brief hoan chinh (rut gon)

```
Brief anh — Facebook Feed 1080x1080 — TOFU campaign khoa hoc Q3
Loai: single image ads | Kenh: Facebook Feed | Muc tieu: stop scroll trong 1.5 giay dau
Cam xuc: bold, urgency nhe, professional nhung khong corporate
Subject: text-based, background gradient [mau primary] sang [mau secondary]
Headline: "[thong diep chinh — toi da 60 ky tu]"
Subtext: "[ten san pham + moc thoi gian]"
CTA: "Dang ky ngay"
Ref: [link anh text-based bold, hoc contrast va typography, khong copy mau]
Deadline: [ngay] | Sua toi da: 2 lan
```

## Lien ket skill

- `36-content-brief`: content brief tong the — brief anh la buoc chi tiet hoa phan visual.
- `41-campaign-asset-list`: xac dinh anh nay nam o dau trong danh sach asset + deadline.
- `46-brand-guideline`: nguon mau, font, logo rules — doc truoc khi viet brief.
- `45-brief-canva`: khi designer lam tren Canva, kem direction thao tac cu the.
- `47-design-review`: review ket qua theo tieu chi cham diem sau khi designer nop.
- `30-thiet-ke-master`: khi can gen anh bang AI thay vi designer lam tay.

## Checklist chat luong

- [ ] Muc tieu visual xac dinh ro (stop scroll / build trust / drive click) — chi 1 muc tieu
- [ ] Concept co idea 1 cau + cam xuc muon truyen
- [ ] Co 2-3 reference kem ghi chu hoc gi / khong copy gi
- [ ] Mau va font doc tu brand guideline — khong tu bia hex
- [ ] Copy overlay da duyet truoc khi giao designer
- [ ] Hierarchy visual ghi ro thu tu 1-2-3
- [ ] Kich thuoc + safe zone + format export dung spec kenh
- [ ] Text doc ro tren mobile, khong qua 3 mau text
- [ ] Deadline va so lan sua toi da ghi ro
- [ ] Khong con section nao bo trong