git:20260604.533fc38 to git:20260715.f00df98

11 added, 12 removed. Audit A to A.

---

name: lead-enrichment

description: Enrich a lead from supplied account signals and produce a reviewable outreach recommendation.

runx:

category: growth

---

# Lead Enrichment

Turn supplied lead, account, and engagement signals into a reviewable enrichment

packet and outreach recommendation.

This skill does not scrape, email, or mutate CRM records. It works over context

that a consuming product has already hydrated through governed provider fronts.

The output is a human-reviewed recommendation, not permission to send.

- ## Quality Profile

+ Every enrichment claim and fit decision must cite a supplied signal; never infer

+ sensitive traits or fill missing firmographic data. Recommend the narrowest

+ useful follow-up for a well-supported fit. Return `needs_more_evidence` when the

+ signals are too thin and `do_not_contact` when consent, region, risk, or account

+ constraints make outreach inappropriate.

- - Purpose: decide whether a lead is worth action and what the next action should

- be.

- - Audience: growth operators, sales engineers, and lifecycle owners.

- - Artifact contract: enriched profile, evidence-backed fit assessment,

- recommended action, and risk flags.

- - Evidence bar: every enrichment claim cites a supplied signal.

- - Voice bar: account note, not marketing copy.

- - Strategic bar: route high-fit leads to the narrowest useful follow-up.

- - Stop conditions: return `needs_more_evidence` when signals are too thin and

- `do_not_contact` when constraints or signals make outreach inappropriate.

+ ## Output

+ - `enriched_profile`: supplied and derived account facts with evidence refs.

+ - `fit_assessment`: evidence-backed fit, confidence, and caveats.

+ - `recommended_action`: hold, review, nurture, or a bounded follow-up.

+ - `risk_flags`: consent, sensitivity, and do-not-contact constraints.

## Inputs

- `lead` (required): lead identity and known account fields.

- `signals` (required): engagement, product, CRM, or firmographic signals.

- `constraints` (optional): allowed channels, region, opt-in, or do-not-contact

flags.