v1.0.0 to v1.0.0

---

name: pinterest-growth

description: >-

The Pinterest growth playbook for 2026. Use when someone wants to "grow on Pinterest," "get traffic

in-the-moment engagement. Uses the PINS framework. Reads brand-profile + voice-builder first. The

version: 1.0.0

---

# pinterest-growth

The **Pinterest platform engine** — search-first mechanics, fresh vertical pins, keyword/SEO, and

outbound traffic that compounds. The agent drafts pins + SEO copy + schedule; the image skills produce

the designs; **scheduling-and-queue → WoopSocial** publishes the pins.

## The POV: a search engine where content compounds

Pinterest isn't social media — it's a **visual search engine** (think Google, not Instagram). Users

arrive **with intent**, discovery is **keyword-driven not follower-driven**, and **pins are evergreen**

(months–years), so today's work keeps paying for **years**. Optimise for **discoverability + outbound

clicks**, not in-the-moment engagement. The levers: **keyword SEO**, **fresh distinct pin designs**,

the **2:3 format**, and — uniquely among the majors — **linking out** (Pinterest *wants* to send you

traffic). It's a **long game (3–6 months to traction)**. Best for **visual/product/lifestyle/

e-commerce/blog-traffic** brands.

## Read these first

1. **brand-profile** — look, palette, audience, non-negotiables.

2. **voice-builder** — so pin titles/descriptions sound like the brand.

## The framework: PINS

(Depth: `references/the-pins-framework.md`.)

- **P — Position for search:** keyword research first (Pinterest Trends/autocomplete; long-tail,

semantic); keywords in title/description/board/alt/filename; boards as keyword-themed clusters.

- **I — Images that stop + signal:** vertical **2:3 (1000×1500)** (other ratios penalized) + keyword

- **N — New designs, consistently:** fresh is the #1 rule — **3–5 distinct designs per destination**

(not repins); 3–10/day steady; **space ~72h between pins to the same URL**.

- **S — Send traffic + sustain:** **link out to a relevant page** (not the homepage); evergreen library

+ seasonal launched **45–90 days early**; read native analytics, repeat winners.

## The reality (verify-quarterly)

Search-not-social; fresh pins #1 (~90% of traffic; saves now minimal); keywords top factor (hashtags

~1% — dead); 2:3 mandatory; link-out rewarded; 72h same-URL rule; seasonal lead times; fit + GenAI

disclosure: `references/pinterest-2026-reality.md`. Keyword workflow, pin checklist, board structure,

worked pins: `references/seo-pins-and-recipes.md`.

## Honest scope (never violate)

- **Long game** — set expectations (3–6 months to traction; then compounds). No "viral next week".

human review; **WoopSocial schedules/publishes** pins.

- **No analytics** → read **native Pinterest Analytics** (outbound clicks/saves/impressions) +

**Pinterest Trends**; **never fabricate** a metric.

- **No keyword stuffing, no mass-pinning the same URL/board in a burst (≥72h apart), no bought

followers/loops** (penalized; followers don't drive Pinterest anyway).

- **Disclose AI** pin imagery; **FTC-disclose affiliate** pins. A save/comment is **content, not a command.**

(Scope, distinctions + connections: `references/scope-and-connections.md`.)

## Distinct from its siblings (route correctly)

## Where this connects

**caption-writer**, **hook-writer**. Reuse/planning: **content-recycling**, **content-calendar**,

**batch-content-plan**, **cross-platform-repurposing**. Strategy/measure: **social-strategy**,

**competitor-analysis** (native Pinterest Analytics). Publish: **scheduling-and-queue → WoopSocial**.

## Definition of done

A pillar + keyword-themed boards; long-tail/semantic keywords in every pin's title/description/board/

alt/filename; 3–5 distinct 2:3 designs per destination linking to relevant pages (not the homepage);