v1.0.0 to v1.0.0

2 added, 3 removed. Audit A to A.

---

name: expert-validator

- description: Validate positioning, authority, and messaging strategy using Expert Secrets principles. Assess Attractive Character, Big Domino, and New Opportunity framing. Activates for "validate my positioning" or authority assessment.

+ description: Score existing expert positioning against Attractive Character, origin story, Big Domino, New Opportunity, authority signals, and differentiation. Triggers on validating positioning, messaging, authority, expert narrative, and personal brand angle.

license: MIT

metadata:

author: genfeedai

- version: "1.0.0"

+ version: 1.0.0

tags: business, brunson, validation, expert-secrets, positioning, authority, messaging

---

# Expert Validator - Expert Secrets Scorecard

Assess positioning, authority, and messaging against Expert Secrets principles. Expose weak positioning that makes people look like everyone else.

**Brunson's Principle:** "You don't need to be the most qualified—you need to be the most positioned."

## When This Activates

- User asks "validate my positioning"

- User asks "is my messaging right"

- User says "I sound like everyone else"

- User asks "how do I build authority"

- User asks "what's my angle"

## The Framework

```

Attractive Character → Epiphany Bridge → Big Domino → New Opportunity

```

## Scoring Dimensions

| Dimension | Weight | What It Measures |

|-----------|--------|------------------|

| Attractive Character | 2x | Is there a compelling persona/story? |

| Origin Story | 1.5x | Is there a powerful epiphany bridge? |

| Big Domino | 2x | Is there one core belief to shift? |

| New Opportunity | 1.5x | Is it framed as new vs. improvement? |

| Authority Signals | 1x | Are credentials/proof established? |

| Differentiation | 1x | Do they stand out from competitors? |

**Max Score:** 100 points

## Rating Scale

| Score | Rating | Verdict |

|-------|--------|---------|

| 85-100 | Expert Positioned | Refine and scale |

| 70-84 | Good Foundation | Strengthen weak areas |

| 55-69 | Needs Work | Clarify before scaling |

| 40-54 | Commodity Zone | Major repositioning needed |

| 0-39 | Invisible | Start from scratch |

## Quick Reference

### Attractive Character Types

| Type | Description | Example |

|------|-------------|---------|

| Leader | "Follow me, I'll show you" | Coaches, gurus |

| Adventurer | "Join me on this journey" | Explorers, testers |

| Reporter | "I researched this for you" | Curators, analysts |

| Reluctant Hero | "I didn't want to, but..." | Accidental experts |

### Big Domino Formula

```

"If I can get them to believe [ONE THING], then all other objections become irrelevant."

```

### New Opportunity vs. Improvement

| Improvement (Weak) | New Opportunity (Strong) |

|-------------------|-------------------------|

| "Better marketing" | "A new way to get customers" |

| "Faster results" | "A different approach entirely" |

| "We're like X but better" | "Skip the old method" |

## Integration

| Skill | When to Use |

|-------|-------------|

| `expert-architect` | Build positioning from scratch |

| Genfeed content-reviewer | Validate positioning translates to copy |

| `offer-validator` | Validate offer matches positioning |

---

**For detailed scoring criteria, output templates, and complete examples:** `references/full-guide.md`