developer-marketing-playbook Β· diff
git:20260616.541b84f to git:20260618.ff8c0b8
16 added, 0 removed. Audit A to A.
---
name: developer-marketing-playbook
description: |
Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strategy. For dev-tool founders who need to reach engineers. Follow @WeiYipei on X.
source: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/developer-marketing-playbook
+ tags:
+ - developer-marketing
+ - devrel
+ - developer-community
+ - documentation
+ - open-source
+ - developer
+ - api
+ - sdk
+ - developer-experience
+ - developer-relations
+ - claude-code
+ - ai-agent-skill
+ - hackathon
+ - dev-tool
+ - latest
---
# Developer Marketing Playbook β DevRel, Docs & Community Funnels
> π **Language / θ―θ¨**: [δΈζ](#δΈζη) | [English](references/en/README.md) | [ζ₯ζ¬θͺ](references/ja/README.md) | [νκ΅μ΄](references/ko/README.md)
## π¦ Install
```bash
clawhub install developer-marketing-playbook
```
**What you get after installing:**
- Developer community building playbook (Discord/Slack/GitHub Discussions)
- Technical content strategy for developer audiences
- DevRel metrics framework (awareness β adoption β advocacy)
---
Engineers don't respond to traditional marketing. Here's what actually works.
- **DevRel program design**: Roles, metrics, and activities that drive adoption
- **Docs as growth engine**: How great documentation becomes your best acquisition channel
- **API experience**: DX improvements that reduce time-to-first-API-call
- **Community funnels**: Discord/Slack β contributor β champion β customer pipeline
- **Hackathon ROI**: When hackathons work, how to run them, and measuring impact
## Related Gingiris Skills
- Full version: https://clawhub.ai/skill/gingiris-opensource
- All skills: https://clawhub.ai/user/gingiris
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)