git:20260618.ff8c0b8 to git:20260706.f77d636

---

name: developer-marketing-playbook

description: |

Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strategy. For dev-tool founders who need to reach engineers. Follow @WeiYipei on X.

source: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/developer-marketing-playbook

tags:

- developer-marketing

- devrel

- developer-community

- documentation

- open-source

- developer

- api

- sdk

- developer-experience

- developer-relations

- claude-code

- ai-agent-skill

- hackathon

- dev-tool

- latest

---

# Developer Marketing Playbook — DevRel, Docs & Community Funnels

> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)

## 📦 Install

```bash

clawhub install developer-marketing-playbook

```

**What you get after installing:**

- Developer community building playbook (Discord/Slack/GitHub Discussions)

- Technical content strategy for developer audiences

- DevRel metrics framework (awareness → adoption → advocacy)

---

Engineers don't respond to traditional marketing. Here's what actually works.

- **DevRel program design**: Roles, metrics, and activities that drive adoption

- **Docs as growth engine**: How great documentation becomes your best acquisition channel

- **API experience**: DX improvements that reduce time-to-first-API-call

- **Community funnels**: Discord/Slack → contributor → champion → customer pipeline

- **Hackathon ROI**: When hackathons work, how to run them, and measuring impact

## Related Gingiris Skills

- Follow: [@WeiYipei on X](https://x.com/WeiYipei)