git:20260812.9665e9c to git:20260904.14d2e37

47 added, 25 removed. Audit A to A.

---

name: launch-video

- description: Use when the user wants a full launch video / hero video / 30-90s product announcement composing demo footage, logo, and copy (e.g. "/launch-video", "make the launch video for DashClaw").

+ description: Use when the user wants a full launch/hero video with product UI, logo, copy, narration, music - e.g. "/launch-video".

---

# Launch Video

- **REQUIRED BACKGROUND:** marketing-studio skill. Work in `C:\Projects\animations`.

+ **REQUIRED BACKGROUND:** marketing-studio skill. Work in `C:/Projects/animations`.

- Produces: `out/<brand>/launch.mp4` — ~45s five-act composition: logo reveal ->

- hook headline -> live demo -> feature beats (1-3) -> end card, over the brand's

- background loop.

+ Produces: `out/<brand>/film/film-vN-scored.mp4` — a bespoke 20-40s film with music,

+ narration and SFX cues, plus `out/<brand>/launch.mp4` (the scored lock that postkit,

+ mission-control and review-in-magnetic expect).

+ **A film is not done without audio, and audio means a voice explaining the product.**

+ Step 8 is not optional and `node scripts/check-audio.mjs <brand>` must exit 0 before

+ the word "done". Two postflop cuts shipped silent on 2026-09-01; that is the reason

+ this line exists.

+ ## Route

+ Default: a BESPOKE composition at `studio/src/films/<brand>/` (PLAYBOOK "Bespoke

+ films"; postflop is the worked example). Every product shot is rebuilt native UI

+ that animates (grids resolving, figures counting, a cursor that clicks), never a

+ screenshot panel or a screen recording. The LaunchVideo template is the fallback

+ only when the user asks for the five-act house style explicitly.

## Recipe

1. Direction, before any storyboarding or building: write three one-page directions

with `docs/templates/DIRECTION.md`, kill two with its kill questions, and record the

survivor + its signature move in `out/<brand>/marketing/direction.md`. Skip only if

that file already exists for this version.

- 2. Ingredients first — this template COMPOSES existing assets. Ensure (running the

- sibling skills as needed): logo-reveal PNG sequence (logo-reveal skill steps 1-4),

- background loop (Blender `background_loop` scene per brand; PLAYBOOK seam rules),

- demo capture + telemetry (product-demo skill steps 1-4), feature screenshots.

- 3. Props builder: create/extend `scripts/build-<brand>-launch-props.mjs` from the

- noban one — it is the copy's source of truth (headline, feature lines, CTA; no em

- dashes) and pulls telemetry from the demo props so they never drift. Run it.

- 4. Act timing comes from `studio/src/lib/launchTiming.ts` (shared with

- calculateMetadata — never duplicate the math; adjust constants there if pacing

- changes, and its vitest tests with them).

- 5. Proof stills: one frame per act (logo/hook/demo/each feature/end card), Read all,

- iterate copy and framing until intentional.

- 6. Render as a VERSIONED file, never overwritten: `out/<brand>/launch-v1.mp4`, `-v2`,

- ... The director loop is render -> watch -> write your own defect list -> fix ->

- re-render as a NEW versioned file (notes are symptoms, not specs — translate before

- fixing). `npx remotion render LaunchVideo out/<brand>/launch-vN.mp4

- --props=props/<brand>-launch.json` (~1350 frames, minutes).

- 7. Lock: copy the approved version to `out/<brand>/launch.mp4` — mission-control and

- review-in-magnetic expect that exact path. Deliver per marketing-studio.

- 8. Audio: run the audio-track skill to add music + voiceover to the locked render.

+ 2. Shot spec: write `out/<brand>/marketing/film-spec.md` from the direction (copy

+ postflop's shape: non-negotiables from the brand voice, motion rules judge-motion

+ scans for, the composition contract, and a timeline table of 6-10 shots with the

+ beat each one performs and every numeral traceable to brief.json proofPoints).

+ Narration is planned HERE, per shot, at ~2.6 words/second minus a 150ms breath

+ between lines; a 28s film carries about 60 spoken words, not 150.

+ 3. Build: `studio/src/films/<brand>/` — timeline.ts (SHOTS, TOTAL, OVERLAP), a ui/

+ kit of the product's rebuilt pieces, one shots/ShotNN.tsx per timeline row,

+ Film.tsx sequencing them with overlap handovers, registered in Root.tsx and

+ scripts/smoke.mjs. Each shot proves itself: render its frame range at

+ `--scale=0.5`, tile a contact sheet with ffmpeg, Read it, fix, re-render.

+ 4. Gates on the studio: `npx tsc --noEmit -p .` in studio/, `node scripts/judge-motion.mjs

+ <brand>`, `node scripts/smoke.mjs`.

+ 5. Director loop on the whole film: render `out/<brand>/film/film-vN-preview.mp4` at

+ half scale, contact-sheet it (fps=2), extract the LAST frame of every shot (must be

+ static) and the frames around each cut (must overlap, no pop), write your own defect

+ list, fix, re-render as the NEXT version. Never overwrite a version.

+ 6. Full-res render of the version whose sheets passed: `npx remotion render <Brand>Film

+ out/<brand>/film/film-vN.mp4`. Read two full-res frames.

+ 7. Audio copy: `scripts/build-<brand>-film-audio.mjs` (copy source of truth: narration

+ lines with their start second, SFX cues on the landing frames, music prompt) ->

+ `props/<brand>-film-audio.json`. Written for the ear; every figure from the brief.

+ 8. Score: `node scripts/score-film.mjs <brand> out/<brand>/film/film-vN.mp4`. It refuses

+ overlapping lines (trim copy in the builder, never the picture) and masters to

+ TARGET_I, verifying the DELIVERED file. Then `node scripts/verify-cue.mjs` on one

+ narration window and one bed-only window: the voice must sit clearly above the bed.

+ 9. Lock: copy the scored file to `out/<brand>/launch.mp4`; run

+ `node scripts/check-audio.mjs <brand>` (exit 0 required) and `node scripts/judge-palette.mjs

+ <brand> <scored.mp4>`. Deliver per marketing-studio: the user watches the SCORED cut.