anthropic-brand git:20260424.d50cf5aA

Immutable. This exact content never changes and is served at /api/v1/blob/d2c76f3d89ebecc3.

---
name: anthropic-brand
description: Anthropic's official brand color palette, typography, and design tokens for use in branded materials.
---

# Anthropic Brand Design System

## Color Palette (from anthropic.com)

| Token Name            | Hex       | Usage                              |
|-----------------------|-----------|-------------------------------------|
| Identity Light        | `#F5F4ED` | Page/poster backgrounds, light fills|
| Corporate Dark        | `#141413` | Primary text, dark surfaces, casing |
| Primary Brand Accent  | `#D97757` | Interactive highlights, connectors  |
| Secondary Brand Accent| `#EDA100` | Supporting accent, warm highlights  |
| Tertiary Brand Accent | `#A18A74` | Substrate fills, muted elements     |
| Muted Mid Gray        | `#B0ADA5` | Annotation lines, secondary text    |

## Typography

- **Heading/Display**: Anthropic uses a clean serif via `var(--serif)` CSS variable on their site. The publicly served font resolves to a refined serif face. When unavailable, use a clean sans-serif like **DejaVu Sans** as fallback.
- **Body/UI**: Clean sans-serif via `var(--sans)`.
- **Monospace**: For code/technical labels.

## Design Principles

- **Minimalist**: Low saturation, warm tones, generous whitespace
- **No neon/gradients**: Avoid high-intensity AI-style gradients
- **Warm palette**: Cream backgrounds, earthy accents, muted neutrals
- **Clean geometry**: Simple shapes, thin annotation lines