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# AEO & AI Search Frameworks

Answer Engine Optimization (AEO) frameworks for improving retrievability, entity clarity, and source quality in AI Overviews, Perplexity, ChatGPT, and other AI-powered search experiences.

## Files

| File | Use When |
|------|----------|
| `aeo-ai-search-strategies-2026.md` | Overview of AEO strategy, patents, key factors |
| `aeo-ai-search-playbook-2026.md` | Complete tactical playbook for AEO |
| `patent-information-gain-US12013887B2.md` | Google's Information Gain patent (novelty scoring) |
| `geo-academic-research-synthesis.md` | GEO experimental citation, quotation, and statistics signals |
| `perplexity-ranking-reverse-engineered.md` | L3 Reranker, Trust Pool, Vespa.ai internals |
| `entity-seo-knowledge-graph-deep-dive.md` | Entity Home, Wikidata, Schema.org |
| `quality-rater-guidelines-deep-analysis.md` | QRG 4.6.x, Ray Update, E-E-A-T signals |
| `ai-crawlers-technical-reference.md` | llms.txt spec, AI crawler user agents, robots.txt |
| `../../checklists/agent-readiness-checklist.md` | Audit rubric for site agent-legibility (pairs with the above) |
| `query-fan-out-guide.md` | Google AI Mode sub-query decomposition |
| `hidden-aeo-edges.md` | Advanced AEO tactics and hidden signals |

## Quick Reference

### Top AEO Signals

1. **Information Gain** - Content must be semantically orthogonal to consensus
2. **Source citations** - Cite primary, current, relevant sources for provenance
3. **Statistics** - Use sourced data with retrieval dates and confidence labels
4. **Quotes** - Use attributable expert or customer language with permission
5. **Entity Home** - Single canonical page for entity reconciliation
6. **Experience** - First-person specifics AI cannot fake

### AEO vs Traditional SEO

| Traditional SEO | AEO |
|-----------------|-----|
| Optimize for keywords | Optimize for **entities** |
| Build backlinks | Build **citations** |
| Long-form content | **Atomic facts** per sentence |
| Keyword in title | **Information Gain** (novelty) |
| Generic authority | **Entity Home** + Knowledge Graph |

## Related Files

- `channels/seo-content.md` - Traditional SEO content guide
- `checklists/seo-checklist.md` - SEO validation checklist