AGENTS.md git:20260807.ab0a265A

Immutable. This exact content is served forever at /api/v1/blob/96589fdd9a0d2807.

# NotFair — Skill Resolver for AI Agents

**This file is the universal entry point.** Any AI coding agent (Claude Code, Codex, Hermes, Cursor, etc.) reads this to know which NotFair skill to run for which user intent.

If you are an agent and a user mentions Google Ads, Meta Ads, SEO, GEO, or anything in the tables below, route to the named skill.

---

## How to use this file

1. **Match the user's intent** against the rows below.
2. **Read the named skill's `SKILL.md`** from the path shown.
3. **Follow the procedure** in that SKILL.md exactly.

Skills under `seo/`, `paid-ads/`, `google-ads/`, `meta-ads/`, `gemini/`, and `notfair-upgrade-skill/` are **host-agnostic** — they work the same on every supported agent host.

---

## SEO

| Intent | Skill | Path |
|---|---|---|
| Full-site SEO audit, traffic drop, GSC analysis, Core Web Vitals | `seo-analysis` | `seo/seo-analysis/SKILL.md` |
| Single-page deep audit (URL-specific) | `seo-page` | `seo/seo-page/SKILL.md` |
| Write or improve content (blog, landing, service page) | `content-writer` | `seo/content-writer/SKILL.md` |
| Plan content from GSC data, build a dated editorial calendar | `content-planner` | `seo/content-planner/SKILL.md` |
| Keyword discovery, topic clusters (seed → keyword universe) | `keyword-research` | `seo/keyword-research/SKILL.md` |
| Title tags, meta descriptions, Open Graph, CTR | `meta-tags-optimizer` | `seo/meta-tags-optimizer/SKILL.md` |
| JSON-LD / structured data (FAQ, Product, HowTo, etc.) | `schema-markup-generator` | `seo/schema-markup-generator/SKILL.md` |
| Broken-link / 404 / site-health crawl | `broken-link-checker` | `seo/broken-link-checker/SKILL.md` |
| Rank in ChatGPT / Perplexity / AI Overviews (GEO / AEO) | `geo-optimizer` | `seo/geo-optimizer/SKILL.md` |
| Local pack / Google Business Profile / Maps / NAP / "near me" | `local-seo` | `seo/local-seo/SKILL.md` |
| Hreflang, international / multilingual, multi-region targeting | `hreflang-international` | `seo/hreflang-international/SKILL.md` |
| XML sitemap audit, sitemap errors, crawl-coverage | `sitemap-audit` | `seo/sitemap-audit/SKILL.md` |
| Image SEO, alt text, Google Images, WebP, image schema | `image-seo` | `seo/image-seo/SKILL.md` |
| E-commerce SEO, product/category pages, faceted nav, product schema | `ecommerce-seo` | `seo/ecommerce-seo/SKILL.md` |
| Programmatic / templated pages at scale (pSEO) | `programmatic-seo` | `seo/programmatic-seo/SKILL.md` |
| Competitor page gap analysis, "why do they outrank me", SERP brief | `competitor-pages` | `seo/competitor-pages/SKILL.md` |
| Search Experience Optimization (SXO), CTR + on-page conversion | `sxo` | `seo/sxo/SKILL.md` |
| SEO drift / regression monitoring, baseline & compare over time | `seo-drift` | `seo/seo-drift/SKILL.md` |
| Backlink / off-page audit, anchor text, referring domains, disavow | `backlink-audit` | `seo/backlink-audit/SKILL.md` |
| Connect WordPress, Strapi, Contentful, or Ghost | `setup-cms` | `seo/setup-cms/SKILL.md` |

## Paid Ads

| Intent | Skill | Path |
|---|---|---|
| Broad ads question, cross-channel strategy, budget, CPA/ROAS, or route to the right workflow | `paid-ads` | `paid-ads/paid-ads/SKILL.md` |
| How NotFair paid ads works, install, plan/limit, supported platforms, or product troubleshooting | `paid-ads-guide` | `paid-ads/paid-ads-guide/SKILL.md` |
| Connect an account, establish marketing context, or refresh a paid-media workspace | `paid-ads-setup` | `paid-ads/paid-ads-setup/SKILL.md` |
| Check connector access, tools, or supported platform capabilities | `paid-ads-integrations` | `paid-ads/paid-ads-integrations/SKILL.md` |
| Plan a new campaign or multi-channel experiment before it can spend | `paid-ads-launch` | `paid-ads/paid-ads-launch/SKILL.md` |
| Weekly/monthly performance report, scorecard, pacing, or tracking health | `paid-ads-review` | `paid-ads/paid-ads-review/SKILL.md` |
| Wasted spend, budget allocation, overspend, or safe optimization proposal | `paid-ads-optimize` | `paid-ads/paid-ads-optimize/SKILL.md` |
| Cross-channel copy, creative concepts, fatigue diagnosis, or test briefs | `paid-ads-creative` | `paid-ads/paid-ads-creative/SKILL.md` |
| LinkedIn Ads plan or export-based review | `paid-ads-linkedin` | `paid-ads/paid-ads-linkedin/SKILL.md` |
| TikTok Ads plan, creator brief, or export-based review | `paid-ads-tiktok` | `paid-ads/paid-ads-tiktok/SKILL.md` |
| Amazon Ads plan, ACoS review, ASIN targeting, or export-based review | `paid-ads-amazon` | `paid-ads/paid-ads-amazon/SKILL.md` |
| ChatGPT Ads experiment plan or verified-export review | `paid-ads-chatgpt` | `paid-ads/paid-ads-chatgpt/SKILL.md` |

## Google Ads

| Intent | Skill | Path |
|---|---|---|
| First-time setup or account health check | `google-ads-audit` | `google-ads/audit/SKILL.md` |
| Performance, keywords, bids, budgets, negatives, experiments, bulk ops | `google-ads` | `google-ads/manage/SKILL.md` |
| Write ad copy, RSA headlines/descriptions, A/B variants | `google-ads-copy` | `google-ads/copy/SKILL.md` |
| Google Ads assets, extensions, sitelinks, callouts, image assets, PMax asset briefs | `google-ads-assets` | `google-ads/assets/SKILL.md` |
| Landing-page quality, ad-to-page match, LPX diagnosis | `google-ads-landing` | `google-ads/landing/SKILL.md` |

## Meta Ads

| Intent | Skill | Path |
|---|---|---|
| First-time Meta setup or account health check | `meta-ads-audit` | `meta-ads/audit/SKILL.md` |
| Facebook/Instagram performance, ROAS, CPM, creative fatigue, audience overlap | `meta-ads` | `meta-ads/manage/SKILL.md` |
| Facebook/Instagram ad creative, copy angles, UGC concepts, asset briefs, creative refreshes | `meta-ads-creative` | `meta-ads/creative/SKILL.md` |

## Cross-model review

| Intent | Skill | Path |
|---|---|---|
| Second opinion / review / challenge / consult via Google Gemini | `gemini` | `gemini/SKILL.md` |

## Plugin maintenance

| Intent | Skill | Path |
|---|---|---|
| Upgrade NotFair to the latest version | `upgrade` | `notfair-upgrade-skill/SKILL.md` |

## External dependencies

- **Google Search Console** — required for all SEO skills that read live data.
- **Google Ads (NotFair MCP)** — `https://notfair.co/api/mcp/google_ads`, OAuth. Required for Google Ads skills.
- **Meta Marketing API (NotFair MCP)** — required for Meta Ads skills.
- **Google Gemini API key** — required for `gemini`.

LinkedIn, TikTok, Amazon, and ChatGPT Ads skills are planning/review workflows unless the current session exposes a verified connector. They do not imply account or mutation access.

Skills check for missing credentials at startup and walk the user through setup. Do not invent credentials or skip skills silently — surface the gap.

---

## Conventions for installers (managed-block fences)

Any installer that writes into a file the user also edits (e.g., a user's workspace `AGENTS.md`, `CLAUDE.md`, or host config) MUST wrap its inserted content in a fence:

```
<!-- notfair:managed -->
... auto-generated rows ...
<!-- /notfair:managed -->
```

Re-running the installer rewrites only inside the fence. Anything outside is preserved.

---

## Bookkeeping

When a new skill is added or removed in this repo, update:

1. The relevant table above in this file.
2. `.claude-plugin/plugin.json` → `skills` array.
3. `VERSION`, `.claude-plugin/plugin.json`, and `.claude-plugin/marketplace.json` (version bump).
4. `CHANGELOG.md` (user-facing note).

A skill that exists on disk but is missing from this file or `plugin.json` is invisible to agents.