git:20260130.9b3c151 to git:20260130.4caa77f

---

name: lead-sources-guide

description: Lead sources by use case with Clay delivery-ready templates - Apollo, LinkedIn Sales Navigator, Clay, Ocean.io, Openmart, and Local Directories. Use when choosing lead sources, building prospecting workflows, or setting up data enrichment.

---

# Lead Sources & Clay Templates

## Lead Sources by Use Case

### Apollo.io

- **Best for:** Broad targeting

- **Use with:** LeadMagic scraper for enrichment

- **Pros:** Good volume

- **Cons:** Needs verification

### LinkedIn Sales Navigator

- **Best for:** Precise role/seniority targeting

- **Use with:** Prospeo or Vayne scrapers

- **Pros:** Higher quality

- **Cons:** Lower volume

### Clay Find People/Accounts

- **Best for:** Quick lookups

- **Use case:** Native database for enrichment workflows

### Ocean.io

- **Best for:** Lookalike accounts

- **Use case:** Expanding TAM based on tech stack/ICP

### Openmart

- **Best for:** Local lead generation

- **Use case:** SMB-focused targeting

### Local Directories

- **Best for:** Niche verticals

- **Tool:** Instant Data Scraper

- **Use case:** Specific industries

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## Clay Templates (Delivery-Ready)

### General High-Volume

```

Leadmagic → Apollo → Bouncebean → Import Template

```

### Segmented by Title/Industry

```

Leadmagic → Apollo Import → Persona Segment

```

### Email Enrichment

```

Leadmagic → Clay → Enrich Prospect Emails

```

### Standard Sales Nav Workflow

```

Prospeo → Sales Nav → Leads Import Template

```

### Alternative Sales Nav Flow

```

Vayne → Sales Nav → Import Template

```

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## List Building Pro Tips

1. **Mix sources** - Don't rely on just one

2. **Scraping = step 1** - Still need Clay enrichment

3. **Templates are modular** - Adjust for campaign goals

4. **Don't reinvent the wheel** - Start with template, tweak

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## Source Selection Matrix

| Need | Best Source | Backup |

|------|-------------|--------|

| Volume | Apollo | Clay Find |

| Quality | Sales Navigator | Ocean.io |

| Lookalikes | Ocean.io | Clay |

| Local/SMB | Openmart | Directories |

| Niche | Directories | Apollo filters |