git:20260905.41afbd2 to git:20260915.793ae04

14 added, 12 removed. Audit A to A.

---

name: social-clip

- description: "Create short social videos and feature announcements; /social-clip."

+ description: Use when the user wants a short social media video / feature announcement clip / X-LinkedIn-TikTok teaser for any product (e.g. "/social-clip", "make a clip announcing the new dashboard").

---

# Social Clip

- **REQUIRED BACKGROUND:** marketing-studio skill. Work in `C:/Projects/animations`.

+ **REQUIRED BACKGROUND:** marketing-studio skill; also read

+ `C:/Projects/animations/docs/playbook/remotion.md`. Work in `C:/Projects/animations`.

- Produces: `out/<brand>/<name>.mp4` — 10s, 1920x1080, three acts:

- headline word-spring -> screenshot panel + feature lines -> end card.

+ Produces a scored short-form asset in `<product>/marketing/assets/<brand>/`. Its opening,

+ aspect-specific composition, and CTA must serve the platform rather than repeat the

+ launch film's end card by default.

## Recipe

1. Toolchain + brand check per marketing-studio.

- 2. Screenshot: copy the product screenshot into `studio/public/<brand>/` (create a

- `fetch-<brand>-assets.mjs` if repeatable). The SocialClip panel zooms into it —

+ 2. Put approved capture/source media under the product workspace's `public/<brand>/`

+ tree using a repeatable product-aware feeder. The SocialClip panel zooms into it —

tune the `zoom {from,to,origin}` so the crop ends BEFORE any app-side clipped edge

and the money-shot column/element is the rightmost thing in frame.

- 3. Props file `props/<brand>-<name>.json` matching `socialClipSchema`

+ 3. Product-owned props file matching `socialClipSchema`

({brandId, kicker, headline, lines (1-4), screenshot, cta}). Copy: terse, factual,

brand voice, no em dashes.

4. Proof stills at frames 45/150/280 (headline / panel+lines / end card), Read each,

iterate copy + zoom until intentional.

- 5. `npx remotion render SocialClip out/<brand>/<name>.mp4 --props=<props>`.

+ 5. Render into the product workspace with the product props and

+ `--public-dir=<product>/marketing/assets/<brand>/public`.

6. Score it (mandatory: SocialClip renders silent and a silent clip is not

- deliverable): `node scripts/score-social-clip.mjs <brand> <name> --vo <act>` with the

- ONE VO line from props/<brand>-audio.json that matches the plate. Output

- `out/<brand>/<name>-final.mp4`; build-postkit prefers it over the matrix row.

- 7. `node scripts/check-audio.mjs <brand>` exits 0, then deliver the `-final` file per

+ deliverable): run `score-social-clip` with `--project <product>` and the one narration

+ line that matches the plate. Cuts alone do not justify generic SFX.

+ 7. `node scripts/check-audio.mjs <brand> --project <product>` exits 0, then deliver the scored file per

marketing-studio.