git:20260130.9b3c151 to git:20260130.4caa77f

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name: outreach-4-categories

description: The 4 categories of outreach from Flip The Script - Inbound, Postbound, Bridgebound, and Outbound. Use when categorizing leads, choosing outreach approach, or building segmented campaigns.

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# The 4 Categories of Outreach

## INBOUND (1:Many Messaging Only)

**Definition:**

- Prospect knows your company

- Hand-raisers taking marketing action asking to evaluate your product

**Trigger:** Demo requests, chat box inquiries

**Messaging approach:** 1:Many only (they came to you)

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## POSTBOUND (1:Many + 1:1 Messaging)

**Definition:**

- Prospect knows your company

- Marketing leads that are NOT hand-raisers

**Trigger:** Content engagement without explicit buying intent

**Messaging approach:** Mix of templated + personalized

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## BRIDGEBOUND (1:Many + 1:1 Messaging)

**Definition:**

- Prospect sometimes knows your company

- Segmented outbound based on premises that raise meeting/buying likelihood

**Trigger:** Prospect or company action NOT related to your marketing

**Messaging approach:** Signal-based personalization

**5 Sub-Categories:**

1. Based on Relationship (39 triggers)

2. Based on History (16 triggers)

3. Based on Likely "In Market" (20 triggers)

4. Based on Symptoms & Signs (11 triggers)

5. Based on Firmographic (15 triggers)

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## OUTBOUND (1:1 Messaging Only)

**Definition:**

- Prospect doesn't know your company

- Coming in cold

**Trigger:** Prospect selected by prospecting team

**Messaging approach:** Fully personalized (1:1 only)

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## Messaging Matrix

| Category | Prospect Awareness | Messaging Type | Personalization Level |

|----------|-------------------|----------------|----------------------|

| Inbound | High | 1:Many | Low |

| Postbound | Medium | 1:Many + 1:1 | Medium |

| Bridgebound | Low-Medium | 1:Many + 1:1 | Medium-High |

| Outbound | None | 1:1 Only | High |