git:20260130.9b3c151 to git:20260130.4caa77f

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name: inbound-triggers-30

description: 30 inbound premises from Flip The Script - Content & Events, Product Interest, Social & Intent, and Sponsored Influencers. Use when building inbound follow-up sequences, categorizing marketing leads, or prioritizing inbound response.

---

# INBOUND Premises (30 Triggers)

## Content & Events (9 Triggers)

1. **Content Downloads** - Downloaded gated content

2. **Webinar Registrants: Company Webinar** - Registered for your webinar

3. **Webinar Attendees: Company Webinar** - Attended your webinar

4. **Webinar Registrants: Sponsored Webinar** - Registered for sponsored webinar

5. **Webinar Attendees: Sponsored Webinar** - Attended sponsored webinar

6. **Event Registrants: Company Event** - Registered for your event

7. **Event Attendees: Company Event** - Attended your event

8. **Event Registrants: Sponsored Event** - Registered for sponsored event

9. **Event Attendees: Sponsored Event** - Attended sponsored event

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## Product Interest (6 Triggers)

10. **Freemium Account Registrants** - Signed up for free tier

11. **Free-Trial Registrants** - Started a free trial

12. **Blog Subscribers** - Subscribed to blog

13. **Newsletter Subscribers** - Subscribed to newsletter

14. **Members of Company Community** - Joined your community

15. **Members of Sponsored Community** - Joined sponsored community

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## Social & Intent (8 Triggers)

16. **Followers of Company Social Page** - Followed your social pages

17. **Engaged with Company Social Page** - Liked/commented on your posts

18. **"Buyer Intent" Prospects (G2 or TrustRadius)** - Showing intent on review sites

19. **"Dark Funnel" Prospects (6Sense or Bombora)** - Intent data signals

20. **Viewed Company Website** - Website visitor identified

21. **Opened Marketing Emails (Aggressively)** - High email open rate

22. **Clicked-Thru Marketing Emails (Aggressively)** - High email CTR

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## Sponsored Influencers (8 Triggers)

23. **Postbound Leads Sent from Sponsored Influencer** - Influencer referrals

24. **Engaged with Sponsored Influencer's Personal Page** - Engaged with influencer

25. **Followers of Sponsored Influencer's Personal Page** - Following influencer

26. **Mutual Connections with Sponsored Influencer** - Shared network

27. **Engaged with Sponsored Influencer's Company Page** - Company engagement

28. **Followers of Sponsored Influencer's Company Page** - Company followers

29. **To Postbound "Groundswell" for Info** - For ALL postbound actions

30. **To DM Based on "Groundswell" Postbound** - For ALL postbound actions

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## Inbound Response Framework

**Messaging approach:** Trigger-Based Relevance ONLY

```

First Line: Trigger-Based Relevance ONLY

Second Line: CTA to Book Time (Optional: Core-Static Relevance)

```

**Priority order:** Hand-raisers (demo requests) > High-intent (pricing page) > Content engagement > Social signals