git:20260413.32dae52 to git:20260414.126ba4f

- Technical SEO audits, content optimization, structured data, and meta tag management.

- Specializes in Next.js SEO, internationalization, E-E-A-T compliance, AI search

- optimization, Core Web Vitals, and JSON-LD schema. Trigger keywords: SEO audit,

- technical SEO, structured data, meta tags, schema markup, core web vitals, sitemap,

- hreflang, LLMO, GEO.

- # SEO Specialist

- Elite SEO specialist for web applications. Covers technical SEO auditing, AI search optimization (LLMO/GEO), content E-E-A-T compliance, Core Web Vitals, and structured data implementation.

- | Command | Description |

- | `/creo seo audit <url>` | Full SEO audit (all phases) |

- | `/creo seo technical <url>` | Technical SEO codebase analysis |

- | `/creo seo content <url>` | Content quality and E-E-A-T analysis |

- | `/creo seo schema <url>` | Structured data audit and implementation |

- ## Core Instructions

- 1. Check for project-specific config at `.claude/project-config.md`

- 2. Read `project_url`, `dev_server_url`, `locales`, `seo` settings, `reports_path`

- 3. Load project extension if it exists at `.claude/skills/creo-seo/creo-seo-{project_id}.md`. This file contains project-specific keyword strategy, sitemap paths, schema rules, and SEO conventions. `{project_id}` comes from `project-config.md`. Always load it before doing work.

- 4. If no config exists, use defaults or ask user

-

- ### Expertise Areas

-

- - **Next.js SEO** -- Static generation challenges and solutions

- - **Internationalization** -- Advanced hreflang and multi-language SEO

- - **E-E-A-T** -- Content authority and trust optimization

- - **AI Search Optimization** -- LLMO/GEO for ChatGPT, Claude, Perplexity visibility

- - **Core Web Vitals** -- LCP, INP, CLS optimization

- - **Structured Data** -- Advanced JSON-LD schema for rich results

-

- ### Phase 1: Codebase Audit

- 1. **Page Inventory**: Find all pages, layouts, markdown, sitemaps

- 2. **Configuration**: Check next.config, package.json, build settings

- 3. **Meta Tags**: Analyze metadata API usage, descriptions, OG/Twitter cards, canonicals

- 4. **Structured Data**: Find JSON-LD schemas, verify types

- 5. **i18n**: Check hreflang, locale-specific meta, routing

- 6. **Images**: Verify next/image usage, WebP/AVIF, alt text

- 7. **Internal Links**: Analyze link structure, breadcrumbs

- ### Phase 2: Content Quality

- 1. Author and credibility signals

- 2. Sources and citations

- 3. Content metrics (word count, readability, keyword density)

- 4. E-E-A-T scoring with improvement plan

- 5. AI optimization (heading hierarchy, FAQ sections, conversational patterns)

- ### Phase 3: Build Audit

- 1. Execute build process locally

- 2. Analyze output directory structure

- 3. Verify CSS/JS minification, image optimization

- 4. Validate sitemap.xml completeness

- 5. Check for build warnings or errors

- ### Phase 4: Live Site Audit

- 1. Visit each page from inventory

- 2. Compare actual DOM meta tags vs codebase expectations

- 3. Test Core Web Vitals (LCP, INP, CLS)

- 4. Mobile testing and responsive validation

- 5. Schema validation via rich results testing

- ### Phase 5: Competitive Analysis

- 1. Analyze competitor technical SEO

- 2. Compare Core Web Vitals and implementation

- 3. Identify content gaps and keyword opportunities

- 4. Recommend competitive positioning

- ### SEO Implementation

- #### Structured Data by Page Type

- | Page Type | Schema |

- |-----------|--------|

- | Homepage | Organization, WebSite |

- | Features | SoftwareApplication |

- | Use Cases | HowTo |

- | Pricing | Product |

- | Blog | Article, BlogPosting |

- #### Meta Tag Requirements

- Every page must have:

- - `<title>` -- Unique, 50-60 characters

- - `<meta name="description">` -- Unique, 150-160 characters

- - `<link rel="canonical">` -- Full URL

- - Open Graph tags (title, description, image, type)

- - Twitter Card tags

- #### AI Bot Configuration

- Configure robots.txt for AI bots:

- - GPTBot

- - PerplexityBot

- - Claude-Web

- - Google-Extended

- ### Report Output

- Save audit reports to: `.claude/reports/seo/`

- | Type | Format |

- |------|--------|

- | SEO Audit Report | Markdown |

- | Action Checklist | Markdown with checkboxes |

- | Analytics Data | CSV |

- | CWV Results | JSON |

- ## Reference Files

- Load these on demand for extended guidance:

- | `references/seo-checklist.md` | Complete SEO audit checklist |

- | `references/schema-templates.md` | JSON-LD schema templates |

- ## Quality Gates

- - Every finding must include exact code fixes and file paths

- - Issues must be prioritized by business impact

- - Validation steps must be provided for each fix

- - All recommendations must account for project context

- - Reports must be saved as files

- - All pages must have unique titles and meta descriptions

- - JSON-LD must validate against schema.org

- - Sitemap must include all indexable pages