git:20260130.9b3c151 to git:20260130.4caa77f

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name: personalization-6-buckets

description: Complete 6 Buckets of Personalization framework from Flip The Script - Self-Authored Content, Engaged Content, Self-Identified Traits, Junk Drawer, Background Centric, and Company Level. Use when researching prospects, choosing personalization angles, or building personalized outreach.

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# 6 Buckets of Personalization

## Bucket 1: Self-Authored Content (Highest Value)

Content the prospect has created themselves:

1. **Speaking Engagements** - Conferences, podcasts

2. **Webinars** - Hosted or participated

3. **Articles** - Blog posts, publications

4. **Posts** - LinkedIn, Twitter content

**Usage:** Highest value personalization. Reference their thought leadership directly.

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## Bucket 2: Engaged Content

Content the prospect has interacted with:

1. **Commented On** - Their comments on posts

2. **Shared** - Content they've shared

3. **Liked Comments** - Comments they've liked

4. **Liked Posts** - Posts they've liked

**Usage:** Shows what topics interest them. Reference shared interests.

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## Bucket 3: Self-Identified Traits

How the prospect describes themselves:

1. **Profile Line ("About me" Section)** - Bio content

2. **Company Line (Role, Specialization & Achievements)** - Role description

3. **Headline (Below Profile Picture)** - LinkedIn headline

**Usage:** Use their own words to frame relevance.

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## Bucket 4: Junk Drawer

Personal details from their profile:

1. **Personal Interests** - Hobbies, activities

2. **Volunteer Experience: Personal (Charity)** - Causes they support

3. **Languages Spoken** - Multilingual abilities

4. **Schools Attended** - Education background

5. **Interested In/Following** - Topics they follow

**Usage:** Build rapport but don't overdo it. Use sparingly.

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## Bucket 5: Background Centric

Professional history and credentials:

1. **Tenure at Company** - How long they've been there

2. **Professional Trajectory** - Career movement

3. **Recommendations Given** - Who they recommend

4. **Recommendations Received** - Social proof

5. **Boards They're On** - Board positions

6. **Volunteer Experience: Professional (Mentorship)** - Industry involvement

7. **Awards Received** - Recognition

8. **Certifications** - Professional credentials

9. **Mutual Connections** - Shared network

10. **Skill Endorsements** - Endorsed abilities

**Usage:** Reference career achievements and professional credibility.

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## Bucket 6: Company Level

Company-wide information:

1. **Company Website Language** - Messaging and positioning

2. **Company Post** - Recent social content

3. **Company Blog Entry** - Blog content

4. **Company News Mentions** - Press coverage

5. **Company IPO** - Public offering

6. **Company Funding** - Investment rounds

7. **Company Financial Reports** - Public financials

8. **M&A: Acquired/Were Acquired/Merged** - M&A activity

9. **Company Growth** - Growth trajectory

10. **Hiring / Made a "Key Hire"** - Team changes

11. **Moved Headquarters / Opened New Locations** - Expansion

12. **New Product/Feature/Integration Release** - Product updates

13. **Impactful Marketing Moves** - Marketing activities

14. **Company Competitors / Competitor Moves** - Competitive landscape

15. **Negative/Positive Outputs/Midputs/Inputs** - Business problems

**Usage:** Trigger-based personalization at scale.

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## 5 Types of Core-Static Relevance (Fallback)

When personalization isn't possible:

1. **Demographic:** Buyer Persona

2. **Firmographic:** Company Segment

3. **Firmographic:** Company Industry Vertical

4. **Firmographic:** Company Market Geos

5. **Technographic:** Tech Stack